An Analysis of Heritage and Cultural Tourism Industry Growth

This report delves into the heritage and cultural tourism sector, examining its growth, development, and potential conflicts. It analyzes the purpose of heritage and cultural attractions in meeting customer needs, emphasizing the significance of cultural values and historical sites. The report assesses the role of interpretation methods and media in enhancing the visitor experience. The report highlights the importance of effective promotion and the use of techniques such as printed media, visual presentations, and marketing tools. It underscores the need for management to focus on key values to achieve objectives and improve the overall development of the sector. The report discusses the impact of tourism on cultural heritage sites and the importance of sustainable practices.

Heritage and Cultural
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
1.1 Analyze the growth and development of the heritage and cultural industry...................................3
1.2 Possible potential conflicts in the heritage of tourism.......................................................................3
TASK 2..........................................................................................................................................................5
2.1: Assess the purpose of heritage and cultural attractions in meeting the needs of customers. .........5
TASK 3..........................................................................................................................................................6
TASK 4..........................................................................................................................................................7
4.1 Evaluate methods and media used for the interpretation within the heritage and cultural industry
.................................................................................................................................................................7
CONCLUSION...............................................................................................................................................8
REFERENCES..............................................................................................................................................10

INTRODUCTION
Travel and tourism sector are considered as one of largest diversified sectors which have
various parts and different types of tourism activities; heritage and cultural tourism is one out of
all of them. By having an effective allocation of leisure activities the businesses can have
sustainable development in respect to tourism activities. In order to have effective development
of tourism sector the proper description of destination need to be considered as critical aspect.
Further the role of interpreting techniques and media sources has also done in very articulated
manner (Aas, Ladkin and Fletcher, 2005). By having an appropriate role of techniques the media
sources use more effectively long term most in built advanced . In present report diverse factors
which need to be consider for development of heritage and cultural tourism will be evaluated.
Along with this, key roles and responsibilities which provide effective development of sector
will also be consider as critical aspect of study.

TASK 1
1.1 The heritage and cultural industry's growth and development will be analyze

1.2 In the heritage of tourism the possible potential conflicts are
LETTER
On the bases of current ratio there are more than 10 million visitor per year, mainly there are people
who belongs to rural area and abroad visitors and journalist are barred from entering. The government
of chines has decided that some large scale project will be considered. Government of chines also plan
that led renovation of lhasa's traditional barkhor old town district outside the scared jokhang temple and
also planned for tibetan theme park outside the city. They are planned for a tourism industry like
develop a luxurious hotel in lhasa which is based on a specific theme and also including 1100 rooms
are there. During the implementation period government has comes to so many problems, and conflicts
(Balmer, 2013).
Here we discuss various factors of conflict in management:
There are some major conflicts which will have to be discussed like social issues, political
issues,economical issues, ecological issues and many more. And major conflict in between
cultural issues and conservation of heritage among various countries.
 Environmental issues: There are so many problem in our environment, that affect to
our business. air pollution, water pollution and so on. environment issues are one of the
direct cause of disease, health and long term livelihood impact, Natural calamities are
mainly affected to all business. These all the factors of environmental issues are create
a problems to implementing tourism business in Tibet (Barnes and Walker, 2010).
 Disrespect of tourist: on of the main reason is disrespect of tourist on regional bases,
there differentiate between people as on bases of the culture . This is a main
disadvantage of company is to lack of implementation of tourism business.

 Physical attributes having misunderstandings: Basically misunderstanding generates
because of improper presentation which is given by the tourism department. And
having narrow concept about the heritage culture. Lack of proper knowledge of country
culture and heritage is affect to the industry business ratio.
 Poor planning: it is a main clause to comes in any situation, poor planning is a mistake
of management task. It creates a lack of scheduled and not clear in organization
objectives. Of the reason of poor planning many projects not to be completed.
 Lack of business support: in this point if you are not clearly define the major
characteristics of a project you never go though the success. In Tibet lack of tourism
management support is create a conflicts between the employees and as well as client
also (Chenoweth, 2009).
 Lack of resources: it is a main reason to arise conflicts in organizations, because lack of
resources is affected to business revenue ratio. Management tools and ideas, strategies
and some financial sources is not mention in properly that is the thing which are create
impact on business.
 lack of consultant : after implementation prier planning is necessary in any
organization. Most of the time we consult from the best business consultation on behalf
of our business. In Tibet tourism Industry has faced major problem is consultation ,
there is nobody to consult about the our industry present future forecasting . Lack of
consultation is affected to implement ion the tourism industry in Tibet.
 Impact of visitors: that is totally based on costumer reviews and feedback. This
problem create greatly impact on the tourism business. As per the consideration all of
these problems will be create a bad image in customers and visitors mind. That can be
raise conflicts in industry (Greaves and Skinner, 2010).
 Lack of technologies: one more problem is faced by the management is lack of
technologies in Tibet, is small town and there is main problem is lack of resources and
lack of technology trends. This is the main problem which are affect to tourism
industry and create a conflicts between the rest of the management people.
 Lack of skill people: in Tibet tourism industry faced so many problems because they
don't have skill people, if they perform well so they have to train existing employees
and recruit more skilled people which have best interacting ability with the customers.
TASK 2
2.1: Estimating the purpose of heritage and cultural attractions in meeting in need of customers .
In addition to this, it is clearly noticed that this heritage and cultural is one of the critical
aspect that mainly referred by every business entity. It is because nowadays businesses are
focused towards destinations which provide an experience in regard to heritage and cultural

values. By having an improved focus on such kind of tourism activities the visitors can have
better acknowledgement about historical and cultural values of any specific nation. It also helps
in promoting cultural elements forcefully so tourism development parameters accomplish
effectively (Jenkins, 2008). It has been noticed that government of UK can easily attract the
number of visitors to the nation through promotion of destinations like heritage and cultural
values.
Other than this, it has been witnessed that heritage and cultural attractions visit is also
beneficial to enhance the level of knowledge among students. It is because number of schools
and colleges are focused towards British Museum and The Royal Academy of Arts. In order to
promote such kind of positive values the issues in regard to tourism development can be
overcome effectively. By having continuous improvement in work style the management need of
tourism authority can have sustainable development. In addition to this, it can be said that
tourism authorities can have activities to conserve local culture and historical monuments for the
longer time period. It will be viewed that having improved focus on on improvement in policies
and these issues will be overcome effectively (Koerner, 2010). Along with this, Heritage and
cultural tourism could be segregated into different categories like scientific developments and
inventions, culture and art related tourism. Mainly focussing on the development area of the
museums the issues regarding to that museums are overcome very soon. Improved consideration
of archological values the tourism involvement can be advanced effectively. It also impacts the
development of economic system in desired manner so that better opportunities can be advanced.
It has been witnessed that heritage and cultural tourism is basically advanced by having
advancement in diverse categories. Along with this, improvement in scientific development,
investigations, culture and art related destinations.
In this era it would be clear that museums are major aspect in progression of heritage and
cultural tourism. Museums are one of the best visiting places where the information about history
and different culture can be gathered in very easy manner. It has been noticed that museums can
be classified in different segments which need to be referred effectively (Lenzerini, 2012).
Museums can be classified in terms of science, art, knowledge, history, etc. In regard to have
better understanding about the working and purpose of museums the culture of British Museum
and The Royal Academy of Arts can be evaluated effectively. These two are most significant

destinations within UK which attracts more travellers in order to meet objectives. British
Museum presents a scientific knowledge about historical values which are associated with UK.
Having more focus on the area of the development these issues related to the heritage will also
be reduced and goals and objectives can be accomplished. Along with this, it has been
interpreted that establishment of British Museum is also beneficial to create better awareness
among citizens in regard to historic development.
On the other side, The Royal Academy of Arts is also beneficial for development of
tourism activities. It provides an detail information about art work so that better environment can
be created. Historic paintings and unique investigation in regard to art is being referred
effectively from the management of museum. It helps in understanding the key values which are
associated with members. It has been noticed that every year, number of travellers has visited to
the museum. It helps in understanding the cultural richness so that proper justification can be
offered to museum existence (Pascoe, 2013). Art is also considered as a special theme in which
special items collected from all over the world are presented for public. However, it reflects that
British Museum is focused towards promotion of heritage and historical values. On the other
side, The Royal Academy of Arts helps in understanding significance of art. It means both
museums have different purpose which need to be consider effectively.
TASK 3
3.1

3.2

TASK 4
4.1 Appraise methods and media used for the development within the heritage and cultural
industry
It has been noticed that development of heritage and cultural tourism is significant for
overall development of sector. In addition to this, it can be stated that every tourist destination is
having some kind of explanation in regard to particular subject. It means by having an improved
focus on such aspects the developmnent of any particular destination. . It is to acknowledge that
there are various types of interpretations techniques and media sources which can show its
expediency in making the tourism activity easier and more knowledgeable. In addition to this, it
can be stated while having an improved focus on the visit of both the museums the better
knowledge need to be addressed effectively (Peckman, 2003). Along with this, improvement in

use of promotional techniques and media sources this issues can be discussed effectively so that
long term parameters can be reached effectively. It has been witnessed that many of individuals
who visit to museum does not have appropriate information in regard to key activities. It is also
significant for management to focus on activities and significance of values so better parameter
can be achieved.
Supposed to having effectively promotion of key aspects the management need to focus
on key values which help in effective accomplishment of objectives. In addition to this, it can be
stated that application of printed media techniques is significant to consider. By having an
effective application of methods like advertisements, brochure, guidebooks is significant to
consider because it allows to meet the specific key goals and parameters(Ready, 2002).
onwards, visual presentations about destinations is also beneficial to consider because it helps in
promotion of destination. Marketing activities like promotional tools is basically need to be
effectively so that long term sustainability can be advanced. Hoarding boards at other tourist
destinations is also a beneficial aspect which having need to be effectively by the management of
organisation. It means management of both museums need to consider such kind of values
effectively. It will enhance the awareness within market and offer better opportunities. In
addition to this, it can be said that display boards can also be used in regard to have effective
development of objectives. By having an application of methods like television advertising and
newspaper advertisement is also beneficial to consider. This will be helps us to achieving the key
goals and parameters and ensure that more visitors are there at the destinations (Ruggles, 2008).
In addition to this, in order to create a better experience for the travellers and visitors the
British Museum management can use methods like audio and visual. It means led TV and other
displays can be used or installed within museum to provide information about item which is
displayed in the museum. Critical information about unique item can be shared effectively with
the customers. Along with this, application of sign board will make visitors understand that
which item in displayed in which direction. It also provide convenience to the visitors and make
sure that better experience is being offered (Sabine, 2009). Thus in this way these are certain
kind of interpretation techniques which are using by British Museum and The Royal Academy of
Arts. It has been noticed that use of touch pads at the enternce of museum. It means by accessing
the touch pads, vistors can gain better information in regard to museum. Overall the

interpretation techniques in both the museums are so strong and help visitors to fulfill their needs
and expectations. Use of digital technology is also need to be consider effectively so that
information about the museum can be shared effectively with the visitors.
Guidebooks and other documents in regard to services at the museum also need to be
consider effectively. The awareness regard to the museums can be developed effectively by
improving focus on such type of elements (Ruggles, 2008). Other than this onsite guides are
other sources of interpretation. It also promotes positive values within environemt and assist in
meeting key goals and objectives. Due to leaflets the tourists can share the information at their
native place as well and can influence other people as well to visit the museum.
CONCLUSION
In conclusion of the report, it becomes clear that Travel and tourism sector is considered
as one of most largest diversified sectors which have various parts and different types of tourism
activities; heritage and cultural tourism is one out of all of them. In addition to this, and it can be
viewed that in heritage and cultural is considered that it is very major aspect which need to be
referred by every business entity. It is because nowadays businesses are focused towards
destinations which provide an experience in regard to heritage and cultural values. Museums are
one of the best visiting places where the information about history and different culture can be
gathered in very easy manner. It has been noticed that museums can be classified in different
segments which need to be referred effectively. Museums can be classified in terms of science,
art, knowledge, history, etc. In order to having the effective promotions mainly focussing on the
key aspects which help in reach the objectives. There will be also noticed that majorly focussing
on the specific type of key aspects so because of that major and long term objectives can be
reached.