UKCBC BTEC HND Heritage and Cultural Tourism Management Report

This report provides a comprehensive overview of heritage and cultural tourism management. It begins by examining the growth and development of the heritage and cultural industry, exploring potential conflicts in the conservation of heritage resources, and analyzing case studies like Barcelona and Venice. The report then delves into the purpose of heritage and cultural attractions in meeting diverse customer needs, considering factors like socio-demography and visitor behavior. It also evaluates the impact of different types of ownership on the management of heritage and cultural sites and examines the roles and responsibilities of firms in this sector. Finally, the report assesses various methods and media used for interpretation within the heritage and cultural industry, concluding with insights into the overall significance of cultural tourism and its contribution to economic development.

Heritage and Cultural Tourism
Management

INTRODUCTION.........................................................................................................................1
TASK 1...........................................................................................................................................1
1.1 Growth and development of the heritage and cultural industry............................................1
1.2 Potential conflicts in the conservation of heritage and cultural resources.............................3
TASK 2...........................................................................................................................................6
2.1 Purpose of heritage and cultural attractions in meeting the needs of different customers....6
TASK 3...........................................................................................................................................7
3.1 The impact of different types of ownership on management of heritage and cultural sites. .7
3.2 Examine roles and responsibilities of firm in the heritage and culture sectors.....................9
TASK 4.........................................................................................................................................10
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists....................................................................................................................10
CONCLUSION............................................................................................................................12
REFERENCES............................................................................................................................13

INTRODUCTION
In modern scenario, cultural tourism is growing and developing at a rapid speed and
apparently contributing in economic development. Heritage and cultural tourism is a concept
where new generation tries to connect and know about things in past and regarding ancestors as
well (Ashworth and Page, 2011). This report has been made to gain understanding regarding
heritage and culture tourism along with the motive of attractions and methodologies of
interpreting. There are various things which will be discussed in this report like understanding
the concept of growth and development regarding heritage and cultural industry within sector of
travel and tourisms sector. Moreover, there are various roles and responsibilities of
methodologies regarding methods of interpretation within heritage and cultural tourism sector.
Based on these points, there are various aspects which are being associated with heritage and
cultural sector which in turn has aided in highlighting the importance and contribution of society
so that contribution within economy can take place.
TASK 1
1.1 Growth and development of the heritage and cultural industry
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1.2 Potential conflicts in the conservation of heritage and cultural resources
Lack of presentation of destinations: It is one of the primary and enormous issues for the
tourism business which lessen the turnover of traveller. Barcelona and Venice; both are
appealing spots yet at the same time they can't pull in abundant guests. This is most likely on
account of low mindfulness among tourists. At some point these are block the exact
sanctification of the legislature and open help for the insurance of place.
Conservation Threats against growth and development: In the event that the organizers,
fashioners or expert of legacy territory confide in keeping up of the locales so obsoleted without
altering any spots or notwithstanding keeping goals for advance development or improvement
and to construct it all the more interesting, at that point it is difficult for the tourism business for
its further achievement.
Brows field sites vs. Green field sites: In the event that a precise focus are nor given to
the tasteful esteem, where to keep up the dark coloured territory and green field zones, or another
social scene, social and social idea, and afterwards it antagonistically affect the improvement and
development of tourism.
Less assess to the innovative technologies or digitalisation: On the off chance that there
is no legitimate programming and coordinated related strategies to companion the income and
costs age target, improvement and preparing for the current or new specialists, administration to
bring adjustment, up-skilling of individuals, at that point the movement and tourism area won't
be made up until this point.
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As per the case study and survey conducted, it can be stated that there is strong impact of
history and culture on the choices which are being made in Holiday Occasions. The
destinations that have heritage and cultural elements are being majorly chosen by visitors. As
per the Nations Brand Index, fourth place is being acquired by UK among all the nations
considering the culture, 7th position in rich culture heritage of country and 8th in excelling the
supports. This clearly states that heritage and cultural resources are the major and crucial
sources through which income can be generated.
It is highly essential to understand that lot of fund and legal structure is being involved
along with conservation and development of heritage and culture tourism. Besides this,
numbers of challenges are present like interest and shareholders point of view which mainly
leads in preservation and management. There are various natural risks which are being
attached with this sector like involvement of natural calamities (Flood and Earthquakes)
where there are high chances of many issues. All the natural and man-made issues should
have proper resolution which can be done through effective plans and strategies made.
To understand the conflicts in conservation of heritages sites, there are two case studies
which are being considered.
Barcelona
Where issues have been arising regarding local and high organisational understanding of
heritage and culture. Kingdom of Spain separates All the elements after 1800 CE has been re-
designed like all the customs, foods and Buildings and thus they are being designated as
heritage while some of them does not remain as the same. These types of official definitions
are often obscured in nature and practice. Barcelona is highly dependent of revenue which is
being collected from tourism sector and the ministry of tourism and tourism and department
of Antiques which is still working on transforming the resources into revenue generators
(Keitumetse, 2011). However, there is minimisation of public access in these sites. This kind
of balance needs to be maintained while promotion is being done in the international tourism
and thus from this local does not get impacted. If the effectual measures are being taken by
govt. To control the activities of tourists, then there will be impact on investors due to limited
exposure to the tourists, but the locals will get benefited from this and conservation will be
done of sties.
A second challenge is ensuring inclusive participation by all segments of the community,
women and children included, in the site’s public representation and development.
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Venice
On the other hand, other case study which ash been chosen for this report is on Venice
which is in Italy. There are various elements which are being related to heritage and culture
sites and is stated below:
Figure 1Heritage Attractions
(Source: Tourism and Conservation, 2017)
There are various factors which are being considered within the balance among public
access and conservation, entertainment and economic viability, Education and
Investment along with staff of professionals which needs to be developed. Therefore, it
is highly necessary to maintain the balance.
By considering all the aspects in respect to Venice, it can be stated that there are still
some sites which are yet not being opened to public or they are being left behind with
time. There are some sites which are being conserved but still they are not being
contributing in the social and economic factors. On the other hand, major element of
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Venice is its Lagoon which is major attraction of this city and is UNESCO world
heritage site. This kind of popular rating put a lot of pressure for preserving site. Venice
has been focusing on maximising the potential of tourism and at very same time they
had been conserving it. Barbarians have been revolting for protecting it along with its
infrastructure. As per the data and video after 1990, number of tourists has been
improved with the expected level of 1 million tourists per year. This can be said as
huge in number and thus has high potential to attract visitors and develop the lacking
areas to safeguard the sites and encourage more tourists to visit the place.
These are some common issues which are being faced by both of them:
 Lack of presentation of places
 Conservation threat against growth
 Brown sites vs green field sites
 Less access to new technologies
TASK 2
2.1 Purpose of heritage and cultural attractions in meeting the needs of different customers
There are several factors which has direct impact on behaviour of tourists along with visitor’s
demands which are like socio-demography, economic benefit, geography and pattern of
behaviour. For example: Spain, there are various heritage sites, but their importance is relatively
low for visitors. As per Alberti and Giusti (2012), there is presence of artefacts in heritage and
culture tourism and therefore it is highly essential to have developing relationship among the
individual and heritage along with tourist perception. There are various types of elements which
are being present for making heritage and culture tourism more attractive to customers that have
been studies based on observation and experiences from the trip of British Museum, the National
Maritime Museum, and The Queen's House in London. Firstly, studies by Ashworth and
Larkham (2013), it has been observed that interest of tourism has been enhanced as past is being
recaptured and opportunities are being provided to get to know about the culture. Secondly,
platform of opportunities is also being provided to local people in order to get education
regarding history and traditions which can be shared with visitors. There are various other
purposes of developing the heritage sites and promoting the tradition along with culture. There
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are many purposes due to which an individual becomes tourists and among those the main reason
is general visiting in which place are being visited to get to know about different culture and
curiosity. This can be furthermore explained by Typology of Bywater in which there are three
different kinds of culture like culturally motivated, inspired and attracted. Apart from that, there
are various other purposes through which the tourism gets more in number like sports, heritage
sites or any other events. For example: Spain is being visited by lot of tourists as there are many
events which takes place like Tomatina Festival and many others like Pope delivering prayers.
Overall, it can have stated that various purposes due to which visitors visit the heritage sites but
needs and the segment is totally different from other tourist places. Moreover, motive of tourist
attractions has been provided in Typology of McKercher in which there are five different types
of tourists which are purposeful cultural tourist, sightseeing cultural tourist, casual cultural
tourist and incidental cultural tourist. Considering all the elements, various purposes are being
mentioned below:
 Object Centred
 Narrative and client Centred
 National, Explorers and Facilitators
 Experience Seeker and Professionals
Visit for Refreshment
As per the above discussion, there are certain needs and wants of customers which have
been discussed. In case of British Museum, the National Maritime Museum, and The
Queen's House in London, all of them have different kind of Visitors. Mainly British
Museum is being associated with science concepts while National Maritime Museum is
associated with Art and designs. One of the appealing elements which British Museum
possesses is that it can attract tourists who are culturally motivated, attracted and
inspired. By the help of various events organised, number of visitors also increases like
for example national Maritime organises nights in which exhibition takes places of
various arts and other historical events. Education purpose: Tremendous number of social and legacy locales are there which
give gigantic measure of information to people. Different sort of universities and schools
support instructive excursions as this is useful for their understudies. For example: British
Museum, the National Maritime Museum, and The Queen's House in London also
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formulate various educational trips for its students and this help students to learn more
about various facts and figures. Research: One of the significant motivation behind why individuals go to different
locales is on account of to uncover the past statistical data points. For example: Various
institutes like British Museum, the National Maritime Museum, and The Queen's House
in London are there which provide their support to individuals.
 Entertainment: This is a standout amongst the most prominent reason for which vast
number of guests visit and go to different social and legacy places. Vast number of guests
run with their companion and relatives with point of discover some new information and
for amusement. Visit these places provide high satisfaction to travellers as all these relate
with history of human beings. For example: British museum design and formulate
various strategies for attract more number of visitors.
TASK 3
3.1 The impact of different types of ownership on management of heritage and cultural
sites
Management and control of heritage and cultural places of the country comes under
various kinds of possessions. Further, these cultural and heritage places basically remain in
the relation of authorities and voluntary organisation. There are a few types of ownerships
which are being portrayed and are discussed as under:
Public ownership- The government owns and runs this organisation with the objective of
increasing the number of domestic as well as international travellers within the nation. It
aims at protecting the heritage and culture of the country.
This organisation not only focuses in making and protecting the culture and heritage of the
nation but also plays a vital role in boosting the cultural destination for tourists.
In this, the authorities can control and defend the heritage properties and look after for the
local government which takes various types of steps on daily basis to strengthen the value of
historical and heritage places within the country. Effective strategies and policies are made
by the government which help in controlling and enhancing economic growth of the
country. Advices are also taken of the experts from various other nations and then this
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organisation prepares proper projects planning and management. The government
undertakes various projects which are suggested by both international and domestic experts
for improvement of cultural and heritage places. Contribution from local people can provide
the greater scope of education to the travellers at cheap cost.
Collaboration- Collaboration usually takes place when the government and the private
authorities collectively work on making and protecting the heritage. All the firms work in
synergy to each other for rising the culture and heritage at specific locations. These enterprises
have undertaken various restoration projects which basically depict the high level of
collaboration at various phases (Prideaux, Timothy and Chon, 2013). This generally shows in the
country that the cooperation of private and public association working together can ensure
smooth running of different heritage places.
The above information shows only positive side, but its negative impact is also
considerable. The competitive advantages affect economic growth and factors. If government
institutions are reluctant in gaining some extra profits, then it will for sure directly affect the
private sectors which have been denied of the positive impact of competitive advantage. All the
private ownership companies only work for gaining maximum profits and enhance their
reputation in the market place (Raj and Griffin, 2015). They also work for technical enhancement
and focus on methods which help in generating income and revenue in a proper manner. They
develop and generate profit with the help of large number of visitors who come to travel in the
country. They also analyse different cultural and heritage managements of the nation which
assist in developing the new business. It is very important to conserve and protect all the places
and locations to maximise the visitor’s value.
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