Heritage and Cultural Tourism Management Report - Unit 19

This report provides a comprehensive overview of heritage and cultural tourism management. It begins by examining the growth and development of the industry, highlighting opportunities and potential conflicts, particularly in the context of resource preservation, using the city of Lhasa as a case study. The report then explores the objectives of heritage and cultural attractions, including their educational, recreational, and economic significance. It further investigates the impact of different types of ownership within the industry and concludes by analyzing various methods and media used for interpretation, such as museums, social media, and online platforms, to enhance visitor experiences and promote these attractions. The report emphasizes the importance of sustainable strategies and effective communication in the heritage and cultural tourism sector.

Heritage and Cultural
Tourism Management

INTRODUCTION
Travel and tourism sector is the most fastest growing industry which is continuously
developing around the globe. These kind of enterprise has prime motive to give feeling and
pleasure to the person by providing them better quality of service to them. With the rising in
income, individuals want to go from one place to another for spending their leisure time in
adventure, outdoor and recreational activities so that they can enjoy their vacations (Alberti and
Giusti, 2012). In today environment, management of tourist is a new and popular zone towards
which large number of people are attracted. Growth and development of this industry as well
potential conflicts will be defined under this study. This re[port will also state about
conservation of natural resources and main objectives of attractions sites. It will also state about
the effect of various kinds of possession and their function and obligation of organisations in the
heritage and cultural in the heritage and cultural industry.
TASK 1
1.1 Heritage and cultural industry's growth and development
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1.2 Potential disputes in the preservation of heritage and cultural resources
There are large number of growth opportunities which are available to Cultural and tourism
sector but along with, it has also some conflicts that comes before while preserving social and
cultural resources.
City of Lhasa which is an body capital of Tibet Autonomous Region which can also be called as
TAR that is a portion of democracy of China. According to a survey, second largest populated
city is Lhasa which is existed at highest peak in the global. This city is very popular because of
having large tourist places such as Tibetan Buddhist site, Jokhang Temple etc.
For analysing potential conflicts in the conservation of resources, there are two vital concept
which can be used for this purpose. One is negative which is related with the rising number of
tourist in that place which affects the infrastructure of heritage and cultural area. And second
one is positive aspect in which only positivity will be seen such as increasing number of tourist
will expand the income of the state by which society can be developed.
For analysing conflicts, stakeholders play an important role so they should be identified first. As
per Lhasa situation, there are several types of people who plays an vital role in the development
of society such as local government, communities and other travel authorities etc.
In prescribed scenario, disputes are arises because of Chinese government because they were
running multiple projects at one time such as road building and “Resort Lhasa Paradise” build
by intercontinental Hotel group. Along with, they are also running other project which is
renovation of Barkhor town. This issue came to know because of a NGO which is situated in
London named Free Tibet which stated that these undertaking will be harmful for heritage and
cultural sites and will also impact their religious sentiments.
It also stated that it should be boycott from Tibet because IHG hotels and Resort in Paradise are
not following existing rules and regulations of government. Along with, they said that if theme
park will build then it will harm to heritage and cultural sites because it will increase the flow of
travellers.
This NGO is right who said that if Chinese government will continue with their non sustainable
strategy then it will harm to heritage and cultural sites. So they should find a new way which
will full fill the needs of all concerned people who are participating in this procedure.
Everything should be in written form so that there is organic, sustainable growth in the region.
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TASK 2
2.1 Objectives of heritage and cultural attractions
In today environment, heritage and cultural sites are the centre of attraction which drew
the attention of large number of people. These sites aid in maintaining ethical values, traditions
and behaviour of related individuals.
These locations are existing because of the following objectives that are given below- Educational value- Some places provides various knowledge and skills to the visitors
which may relate to academics, history or personal preferences (Ashworth and Page,
2011). Concerned authority organises various events at this place by which information
and knowledge is shared. It is one of the most useful destination for gaining any new
things. Like- Victoria and Albert Museum conducts different learning events in which
they share information or knowledge via role play8ing, drama, stories etc. Exploring objectives- In United Kingdom, there are also various places which are used
for research purpose. For example- A science museum is situated in London which aids
the people in exploring any new things or for doing research because it conserves all
about new modifications. This site is famous because of having having robots, lie
detector etc. in which everyone can carry out scientific inquiry effectively and
successfully because it is a halcyon property where research can be done with out any
hindrance.
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Source 1: What is Cultural Heritage, 2017

 Amusement- Some locations are also made for entertaining motive where travellers enjoy
their leisure time happily and comfortably. In their free time, those people come here who
want to do fun along with learning new thing in their free time. This place has different
kinds of creativity as well natural beauty by which people get entertainment and feel
happy.(Ashworth and Larkham, 2013). Recreational objective- In current period of time, individuals have less time for spending
on recreation activity but they actual want to use up. So it is the large ground behind the
development of heritage and culture management because mostly people comes to these
destinations so that they can do recreation with in less period of time. Historical importance- These locations are also helpful in providing data to the people
regarding past and development. It edifies that how people have matured with time such
as in British Museum, there are many information which are related to historical
background of many cities and countries. After visiting here, people learn about them
which helps in reducing bookish knowledge of people. Sense of unity- These locations are helpful in maintaining better relationship among
various gathering and also provides activity to the concerned agencies in conserving
custom and appreciation which generate the feeling of belongingness (Chiabai, Paskaleva
and Lombardi, 2013).
 Economic improvement- Tourist places is the largest beginning of foreign income that
aids in the development of country as well as of society because this currency can be
invested in the improvement of surroundings by which living of standards of people can
be increased.
TASK 3
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3.1 impact of different types of ownership
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3.2
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TASK 4
4.1 Methods and media used for interpretation in heritage and cultural industry
A heritage and cultural site can utilized large range of media and channels can create
awareness about its location. This technique provides large range of information to the tourist
and also aids in attracting to them towards it. Apart from this, these tools have other various
benefits such as with the help of this, it will be able to get attraction of individuals, create
curiosity in the mind of tourists and can also understand the drawbacks that are existing in the
group etc. For obtaining this benefit, top authority of nation and its agency can adopt different
types of media and techniques which will aid in making more income and reserves (Cuccia and
Rizzo, 2011).
There is a process of implementation that are necessary to follow for successfully
formulation which are understanding, appreciation and protection. Generally, it used for
analysing the experience of visitors and also increases their awareness. Interpretation is done
because of providing useful data which can be used by concerned agencies for increasing
effectiveness of their work.
In United Kingdom, there are many museums in which too much unique items are
preserved so that more visitors can be attracted towards it. British Museum adopts that
method which is not adopted by other destinations.. Firstly, they gather data about their
targeted audience then according to the requirements, it hires attendant so that they can
guide travellers in effective and efficient manner. They tell to the visitors about most
exciting facts of this place and also provides support to the investigator in gathering
relevant and important data.
British museum obtains social media where it publishes all crucial facts about this place
and other targets that are available in that destination (Hartmann, 2014).
Victoria Albert Museum adopts different kinds of methods for sharing information about
them such as by playing stories, role playing, labels, signs and by organise various events like
antitrust, presentation etc. so that it can attract the large number of people towards it and will
convert them into loyal consumers.
In today time, best method for implementation is online in which they advertise about
their services through online such as on You tube, television etc. because now everyone has
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