Heritage and Cultural Tourism Management: A Comprehensive Report

This report provides a detailed analysis of heritage and cultural tourism management, focusing on the UK and Lhasa, Tibet. It explores potential conflicts in conservation, the purpose of heritage attractions, and the impact of different ownership types on site management, using the British Museum and Natural History Museum as examples. The report also examines the roles and responsibilities of organizations within the heritage and cultural industry, as well as methods of interpretation used. The report covers various aspects of tourism, including business, education, adventure, culture, leisure, and youth tourism. It also discusses the importance of research and entertainment purposes of museums. The report highlights the need for effective strategies to protect and develop heritage resources, addressing issues such as accommodation and political factors. The study emphasizes the importance of strategic alliances and the involvement of local communities for the success of heritage tourism destinations. The report aims to provide insights into the complexities of managing and promoting heritage and cultural sites for sustainable tourism development.

Heritage
and
Cultural Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in Poster.............................................................................................................1
1.2 Potential conflicts in the conservation of Heritage and Cultural Resources in Lhasa, Tibet1
TASK 2............................................................................................................................................3
2.1 Purpose of Heritage and cultural attractions within the Travel and Tourism Sector.......3
TASK 3............................................................................................................................................6
3.1 Impact of Different types of ownership on the management of Heritage and cultural sites.6
Impact of Different types of ownership for British Museum and Natural History Museum. 6
3.2 Analysing role and responsibilities of organisation in the Heritage and Cultural Industry. .9
TASK 4..........................................................................................................................................11
4.1 Methods and media used for interpretation within the heritage and cultural industry...11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Tourism is an activity which related to the experience of travelling by which visitors
visits various tourist places in the world. Tourism activity reflect the various culture. religion of
particular region. Furthermore, heritage and tourism plays an important role in development of
economy of UK and touring sectors. It also present the culture of rural area which shows the old
tradition as well as culture of communities. Different festivals, beliefs and customs are also
expressed in the heritage and cultural tourism activities. It can be said that, heritage activity
enhance the level of opportunities for travel and tourism sectors (Poria, Reichel and Cohen,
2013).
The present report, is focused on various learning factors which make great impact in
growth and development of heritage and cultural tourism in UK. In this report, Lhasa and Tibet
are considered as a destination. It also explain the importance and purpose of museum which
help to assess the learning of British and Natural History Museum. It will also explain the
various roles and responsibilities of authority for development of heritage and cultural tourism
(Richards and van der Ark, 2013).
TASK 1
1.1 Covered in Poster
1.2 Potential conflicts in the conservation of Heritage and Cultural Resources in Lhasa, Tibet
Tibet is considered as one of the most beautiful place all over the world . It has rich culture and
heritage which attract lots of traveller every day. The monopoly of Tibet is its monasteries and
its culture which has been prevailing from many days (Page, 2014). One of the most attractive
sites of Tibet is Dalai Lama which is one of the most person all over universe.
1

To visit his place is considered as one of the most delightful moment for tourist. Tibet is
also rich regarding its food and beverage and its speciality is TEA which is prepared in a
different manner. A Place which is diverse with so many historical monuments and culture, it
became very important for such a dynasty to preserve and conserve its culture so that many
tourist shall get attract to its beauty and the country will be able to generate economy with the
regulation of tourism activity.
2

To conserve the same, Tibet has to develop places and provide better facility so that
many tourist attract there are considered as important assets for the country. Government is the
main body which plays a very crucial role in preserving and bringing up development to many
historical monuments as well as to the tourism industry (Smith and Richards, 2013). Ministry
body with its power can implement many policies to the country which will help in restoring the
past generation culture and heritage of the country but sometime situation may arise with
respect to the policy and the condition of a state in which many conflicts may also arise (Munar
and Jacobsen, 2014).
3

Development of heritage and cultural resources make a great impact in governance of
Tibet by which it faces various issues related to this context. Hence, it is necessary for
authority so that they will make complete focus on the activity which can provide protection
and development of heritage resources. Another key issue that heritage sector will face to
determine the effective destination which attract the customers in a large level. In order to this,
travel and tourism sector set the standard which help to develop heritage and cultural aspects in
Lhasa, Tibet. It also considered that heritage and cultural tourism requires high number of
investment so that it is necessary to Tibet authority to govern all the activity in an effective
manner. For example: Tibet need to hire skilled employees so that heritage sites will be
maintained effectively. In order to this, Tibetan authority gives high salary to the employees so
that they will perform well as per the desire plan. But on the other hand, economic system of
Tibet is not positive so that it make negative while arranging the resources for the heritage
system. Environmental issues is one of the major critical issue which highly affect the heritage
of Tibet. In order to this, Tibet contains various types of flora and fauna, but environment
make harm their tourist destination (Mulec, 2014).
4

As per the above issues which are faced by the Tibet's heritage and travel sector, it is
necessary for the tourism sector and authorities to work effectively so that better protection can
be provided by using unique strategies. Tibet's heritage and cultural factors also faces
accommodation issues. In respect this, it is necessary for the Tibetan government to establish
luxurious hotels in Lhasa so guest will get best accommodation facility while visiting the place.
In respect to this, government try to make focus on strategic alliance by which it make
diversification in hotel groups to overcome the conflicts (Kladou and Kehagias, 2014). It can
be said that without any help of local citizenship, dimension of heritage and cultural destination
can not be secured. Due to negligence of local citizenship, many tourist destination is harmed
and destroyed. Hence, government try to manage the behaviour of local communities so that
destination will not be harmed and government need to develop a strategic plan to preserve all
the historical monument. For example: Government of Tibet make heavy expenditure for
development of luxurious hotels. In respect to this, it is responsibilities of project manger and
members of hotel to work as per the plan for the development of the hotel. Furthermore.
political factors also make great impact in the development of heritage and cultural tourism
activities. Political parties also protect the heritage activity and gives various efforts to protect
against the development of new sites. In respect to this, Tibetan government try to maintain the
standard by which all the activities will be formed in an effective manner (Jovicic, 2016).
5

On the other hand, Decision related to the development of big luxurious hotels help to
protect the issues of local hotel organisation. For example: Government of Tibet make an
agreement with their international hotel to develop their hotel but they also protect the interest
of local hotel organisation. In order to this, government of Tibet try to focus for developing new
alternative strategies by which it will protect the interest of local hotel business in one side and
on the another side, it will also try to increase the level of economy by inviting the international
hotel business. All theses efforts help to improve the efficiency as well as effective
development of tourism activities so that visitors are highly attract towards their destinations
(Hartmann, 2014).
TASK 2
2.1 Purpose of Heritage and cultural attractions within the Travel and Tourism Sector
 Business tourist attraction: The hospitality and art companies attract these type of
individual on the basis their business dealing with in the country. These are the travellers
who travel with the relation of business. UK have good features for the conference
centres which cater the wants of business tourist. Sales man is the best examples for the
business tourist because he/she is the person who attend the business shows and to
communicate and promote the products of his/her company. For example: Many
professionakls visit the place corporate reason. Hence, visiting as a tour for corporate
purpose, meetings are part of attraction .
 Education tourist attraction: When the individual travel from one place, city or country
to the other country for the purpose of continue their studies so that they can able to gain
6

perfect knowledge they want. These also includes those individual who attend the
education workshops so that they can able to enhance their practical skills and
knowledge. These type of individual are attracted by organising different event for the
learner so that they can visit and the company can able to sell addition benefits to
promote their products and culture. It include various schooling campaign, picnics,
internship programms etc. are the reason that visitor visits the place.
 Adventure tourist attraction: These are the individual who visit different places for the
search of adventure. They are the risk taker in their life and like river rafting, rock
climbing, sky-dying, bungee jumping, cave diving etc. These type of people are attracted
by arranging adventure activities with the minimum risk. If risk will be reduced then
more people will be attracted towards that companies.
 Culture tourist attraction: These are the individual who travel for the purpose of
enjoying the essence of assorted culture such as different cultural festival, San rock art.
The national art festival in the Grahams town or international Jazz festival in the cape
town etc. are the famous festival where most of the UK population and other countries
people like to visit. Many companies which can arrange the exhibition related to these
events which help them to attract those tourist who like art and culture.
 Leisure tourist attraction: These are the who need revitalize with their comfort. These
people want to travel because they want to change their mood. Such people might be
frustrated with their personal or professional life. So the go to other places in order to
change their mood and to forget their past bad happenings. To attract these tourist
hospitality industry need to arrange those activities and events where individual can come
and reduce their stress.
 Youth tourist attraction: These are the population who visit to different place to enjoy
their youth life and they travel with the maximum budget and minimum luggage. These
type of people are passionate about the adventure and excitement. The people like to
travel those places where they can able to forget everything and just love to enjoy their
life. They are attracted by arranging those activities where they fell free and love to make
happiness.
7

 Research Work can be conducted- British Museum is place which provide research
facility which is related to the need of researcher. Investigation has been done by a person
to get information of the particular topic and present the details in front of people which
are not touch by the other. This kind of facility are given by the British Museum to the
people to explore the world by using attractive ways. Hence, to make investigate is the
important part of heritage and cultural visiting frequently.
 Entertainment purpose: British museum also provide entertainment and fun to the
visitors. It is belongs to diversified culture and art so that it will create curiosity in the
mind of visitors (Barile and Saviano, 2014). In addition to this, there are some families
who love to visit the museum for their entertainment purpose. On the other hand, Victoria
and Albert Museum is place which shows the culture, customs, values and traditions of
past century. It present itself as a attractive place so that most of families plan to visit the
museum.
Heritage and cultural tourism development activity is mainly focused to protect the
museum and heritage sites. In respect to this, government authority and tourism sector try to
develop an effective plan so that it can diversified the customer's need. In addition to this,
visiting British Museum and Natural History Museum is a part of effective analysis of different
age group people's need. The main purpose of heritage and tourist activity is to provide
awareness to the users about the historical events and memories. It also provide the information
so that visitors have sufficient knowledge of all the historical places. On the other hand, visiting
the British Museum and Natural History Museum is essential for the students, scientists, families
and media because it provide all the aspects which can help to make effective conversations of
science, history etc. Hence, visiting all these kinds of places help the people to understand and
collect various information which is useful to them (Su and Lin, 2014).
In addition to this, British Museum and Natural History Museum is the key attraction of
UK which is visited by the domestic as well as international visitors. Hence, it can be said that
tourists of different nations is highly attract to visit the UK again and again (Du Cros and
McKercher, 2015). This museum contains various kinds of pictures, diagrams and arts which
highly influence the people which shows that heritage and tourist activities plays an important
role to develop new information in the mind of diverse visitors. British Museum and Natural
8

History Museum both have some unique features and collection which attract the people by
increasing the level of understanding regarding to the historical and cultural values. In addition
to this, all the activities help to develop historical values in the mind of traveller. It also found
that there are number of people who visit the British Museum and Natural History Museum so
that they will gain better knowledge related to the historical places. In addition to this, it is found
that there are large of specialist also visit in the British Museum and Natural History Museum so
that they will attain the better information related to the history and it also provides their needs
while visiting. It is helpful to determine the major factors and accomplishing the customer's
needs effectively. In addition to this, museum is full of attracted point because of the art work of
Rosetta Stone and Isabella Brant. It can be said that, museum is a collection of various kinds of
art work in a diversify manner (Dinnie, 2015. On the other side, Natural History Museum include
various kinds of research of botany, mineralogy etc. A Museum will indicate the appearance of
any civilization content and premise which is being carried out by the past generation in a
particular society. The main purpose of Heritage and Cultural attraction is to make increase in
the travel and tourism activity. Such increase will lead towards the economic support in the
country. It will be able to generate lot of income through the regulation of travel and tourism
activity. This section will create a focus on promoting the travel and tourism sector British
Museum and Royal Academy of Arts. It will also reflect the role to be played by the historical
buildings and monuments. Royal academy is another popular place of London. Exhibition gives
knowledge to students and learners. Lower income group can enjoy this place as on Friday and
Saturday entry is free. So they come here with the purpose of entertainment. Urban people have
lack of knowledge about traditional objects. Thus, researcher come here with the purpose of
research (Cetin and Bilgihan, 2016). They can spread knowledge in the country and all people
can enhance their knowledge about traditions
TASK 3
3.1 Impact of Different types of ownership on the management of Heritage and cultural sites
Political factors: Initiative can be taken by the government control for bringing different
projects related to tourism.
Institutional: The sites can be run under different institution so that they can have control over
all the sites and manage them.
9

Collaboration: They can collaborate with public and private enterprises so that they can able to
manage different sites.
Impact of Different types of ownership for British Museum and National
History Museum
To make appropriate development of heritage and cultural activity, it is essential to for the
government and tourist sector to understand the various factors which make great impact of
ownership on the management of heritage and cultural sites. In respect to this, ownership may
be form of private or collective right which provide to accomplish the role and responsibilities
over the property (Timothy and Boyd, 2014).
Public Ownership
British museum and Natural History Museum
are covered under British Territory and it is
considered as a one of the most important
responsibilities which are undertaken by the
UK governance. It is taken by the UK
government so that all the rules and regulation
help to develop the heritage and cultural
activity (Heritage and Cultural Tourism
Management Msc. 2006-2016). In addition to
this, museum plays an important role for
development of heritage and cultural sites so
that customers highly attract on them. As a
result, both the domestic and interactional
visitors want to visit the destination frequently.
UK governance plays an important role for the
development of heritage and cultural sites.
Without any government control, the board
member of the museum can not take any kind
of decision which is related to the international
10