Detailed Analysis of the UK Heritage and Culture Industry Report

This report provides a comprehensive analysis of the UK heritage and cultural industry, examining its growth and development, potential conflicts in conservation, and the purpose of cultural attractions in meeting customer needs. It evaluates the impact of different ownership models on the management of heritage sites and the roles and responsibilities of organizations within the industry. The report also assesses methods of interpretation used for tourists. The UK's heritage, particularly in London, is a significant driver of tourism, with museums and galleries playing a crucial role. The report also discusses the importance of cultural tourism and its impact on the economy, as well as the conflicts that can arise in the conservation of heritage resources, such as the impact of new developments on cultural sites. Different ownership models, including sole proprietorships and partnerships, and their impact on the management of heritage sites are also explored. The report emphasizes the need for effective communication and collaboration between cultural institutions and tourism operators to enhance the visitor experience and promote cultural tourism.

HERITAGE

Table of Contents
Introduction................................................................................................................................1
Task 1.........................................................................................................................................1
1.1 Analyze the growth and development of the UK heritage and cultural industry........1
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources....3
Task 2.......................................................................................................................................4
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers..........................................................................................................................4
Task 3.........................................................................................................................................5
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites......................................................................................................................5
3.2 Analyze roles and responsibilities of organizations in the heritage and cultural
industry.............................................................................................................................7
Task 4.......................................................................................................................................7
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists...........................................................................................................7
Conclusion................................................................................................................................10
References................................................................................................................................11

INTRODUCTION
Culture heritage is the heritage of physical artifacts of tangible things that are
inherited in past generation are still maintain in the present and are also saved for the future
generation benefits. Culture heritage includes both tangible and intangible things like
building, monuments, landscapes, folklore, traditions, language and knowledge. Culture
heritage also include natural heritage which includes landscapes and biodiversity. The
intentional act of keeping the culture heritage from present to the future is known as
conservation in British English and preservation in American English. The following report
interprets about the various measures that UK government take into consideration for the
growth and development of the cultural heritage in the UK. In this report role of culture
management in travel and tourism sector is also discussed. The main purpose of this report is
to create awareness in the mind of an individual related to the heritage, culture organization
and different types if ownership (Page and Connell, 2006). In this report purpose of heritage
and culture attraction will be going to be discussed in order to overcome the potential
conflicts faced. In this report role, responsibilities and ownership of the organization is also
discussed in lieu of heritage and culture industry. At last in this report role and methods of
interpretation within the heritage and culture industry is also discussed.
TASK 1
1.1 Analyze the growth and development of the UK heritage and cultural industry.
UK Heritage
UK heritages are dominated by London, with depository and museums, art gallery
superimposing the list of UK heritage and ethnic attractive forces. UK‟s starring
compensated for heritage attraction is the Structure and the tower of London which has
millions of travellers every year. London has a national art gallery, Allen Tate Modern and
British Museum with maximum of 3 million of travellers which is preceded by the South
Kensington tierce of Earthy History, Discipline and Empress Victoria and Prince Albert. This
in turn gives travellers a beautiful aura. London has beyond question the skyrocketed fame
regarding global traveller. In UK the most dominated heritage that helps in the economy that
is London. Analysis of UK museum’s exhibit that the major domestic museums in the UK are
situated preponderantly in London that raises their tourism economy substantially. Moreover,
in London, the ethnical and culture industry and tourism has an extended time of being in a
clenched relationship. In the case of Lhasa, Tibet which have beautifully built and have an
attraction points can help London in raising its economy.
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Attractive forces in London are widening their offerings by bringing Lhasa, Tibet to
merge into a hefty existence. For occurrence, InterContinental Hotels Group (IHG) thought to
open ‘Resort Lhasa Paradise’ that proposed theme building with 1,100 suites that promote
children and adults to explore the history of Tibet. A further maker of involvement in
mansion house and imposing locations has been their accelerating engagement in the
summertime activity aspects, with galore now contributing for picnic in fully vaned festivals.
Art galleries have also summed travellers’ numbers. Still, once again chiefly an outcome to
raising the visitant happening with proponent presentation and betterment to their abiding
show. Leading shows at the UK‟s 2 starring art galleries, Allen Tate Modern and the
National art Gallery.
The Growth and Development of Culture Industry
On the international phase, the UK has extended and plays a governing place in global
touristry and the ethnic cultural industry. Still, UK is sliding its market stock in the
worldwide tourism class and coming up with increasing rivalry in the domain of taste and
standard supplied and consumed. The UK holiday making places are powerfully connected to
culture. For illustration, the inheritance sphere has been delineated as a primal strength of the
British activity for abroad traveller. It has been estimated to render approximately 30% of all
UK tourism outlay every year. The heritage area has also been boasting as a leading possible
development region for tourism in the UK.
The most advantageous parts of development in cultural industry are to be exploited
as a conveyance for profitable growth and development. Cultural tourism is been set at the
midway of a large urban revival schemes, cause is been render for the foundation to inspire
town sub units. It also revitalizes present cultural installations, making brand-new cultural
artefacts. Moreover, these developments make the towns looks different from various
spheres, and this in turn alters the town images. Cultural tourism has also interpreted as a
leading role in the attractive force of indwelling investment as in the town so much as in case
of Glasgow situated in UK. The progressively blurred edges between cultural and economical
activities defines that cultural industry is more and more about occupation and income, and
less about publicity of culture.
The cultural industry has advantages they are as follows:
 The culture and tourism are in the relationship which is largely known for their
reciprocally benefits. It is said that the growth and development in culture make extra
income line for both and outcomes, keep up and heighten up cultural rootage.
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 Likewise, cultural tourists get to know about the heritage and the culture of UK. well
enlightened, loaded and generally heavily travelled, and they mostly symbolize a
extremely desired type of upmarket traveller also reasoned that cultural industry is
seen by many plan of action makers as a means of developing quality tourism and
draw in high disbursement passengers.
Nevertheless, cultural industry can be a dual bordered blade, that means it can surely
excite a growth in tourism to peculiar areas, but the flourishing number of goals difficult to
evolve cultural tourism means that rivalry for the cultural tourists will get even hefty. It also
inevitably to be acknowledged that the cultural industry is becoming exploding combative
and cultural attractive forces must combat for a stock of the tourism market. Not only with
other cultural attractions, but with other holidaymaker attractions as well (Page and Connell,
2006).
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources
Cultural tourism can be utilized as a merchandising and improvement instrument in a
broad scope of situations to boost a huge assortment of tourism argumentation goals. This
shows the potential conflicts that aim to identify and then work on it in the successful
development of it. In the case given it has also presented as a proceeding line for further
comparative analysis. InterContinental Hotels Group (IHG) thinks to commence a Resort
known as the largest lavishing hotel in Lhasa. These projects are a capable of different
conflicts. London supported Free Tibet has a political agenda to start a campaign to protest
these improvement arguing that they marginalize the value of heritage situated in Tibet.
Whilst there are many recognizable elements of cultural industry which hinder
conservation in the UK, it is difficult to know particular policy or opening aimed at these
conflicts. In part this is due to the disintegration of public policy making, marketing and
delivery systems in both the tourism industry and in cultural services at national and local
government levels are suffering.
TASK 2
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers.
The case after observing and experiencing the trip to the British Museum and The
Natural History Museum. Knowing culture is crucial in the 19th century as compared to in the
20th century. Economic realities in development of culture attraction and heritage had caused
a shift from diversion to improvement. This is mirrored in data viewing the dramatically
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enhanced purpose of culture as a travel incentive. The chief verifiable of the task is the
classification of the purpose of heritage and cultural attractions in meeting the needs of
different customers based on the example of British Museum and The Natural History
Museum. They are:
 Higher steady of education, in the study it has been shown that the individual with
enlighten education categories are more likely to be culturally oriented.
 The more numbers of females in the social groups in positions of power and authority,
because women are actually more culturally-familiarized than men.
 Less leisure time but a greater emphasis on quality time experiences which cultural
facilities and events offer.
 Greater health and appearance state of mind, with concerns for the effects of
ultraviolet rays efforts holidaymaker to seek out more indoor cultural chances.
The lowermost purpose says that any cultural artifacts and tourism sector understand
just how important cultural tourism is, and what they have to offer as commendable partners
with tourism operators in improvement and cultural tourism terminus. A further source of
interest in castles and stately homes has been their increasing involvement in the summer
music scene, with many now offering exhibitions styled events, or even fully fledged
festivals have also added visitor numbers, yet again primarily a response to improving the
visitor experience with populist exhibitions and improvements to their permanent displays.
Major events at the UK‟s two leading museums, British Museum and The Natural History
Museum featuring best-loved such as Gilbert, George and a Renoir Landscapes exhibition
(Page and Connell, 2006).
TASK 3
3.1 Evaluate the impact of different types of ownership on the management of heritage and
cultural sites
There are two types of ownership: Sole proprietorship: in sole proprietorship there is a single person doing the business
and takes profits. For example, Corner Shop is a sole ownership that has been serving
variety of products and services and thus, its mission is to be the master for shoppers
by delivering brand value in terms of superior quality, better customer service etc. Its
vision involves making an international presence in food, conventional store, sanitary
etc. By keeping all these in mind, the organizational purpose is to make global interest
by expanding dramatically and to earn more profit in the long run.
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 Partnership: the partnership is that type of ownership where there are more than two
type of organization is to establish itself within domestic and international arena. Its
business goal is to gain profitability and stability, thereby, accelerating the wealth of
its share owner. Thus, its organizational purpose is to render more customers by
supplying qualified services.
Impact of this ownership on management of heritage and cultural sites are:
Booming partnerships needs a repositioning of the kinship of culture to other tourism
operators to relocate beyond the sponsorship, memberships and donations, to also include the
given the profile and importance of the cultural tourist. To know what culture has to offer and
communicating it effectively to potential partners in the tourism industry may therefore help
to move their perception of donations and sponsorship away from philanthropy and toward
investment (Heritage and the UK tourism economy, 2013). These are potentially even more
successful if such methods also solve problems of tourism operators and meet wider
community needs such as downtown revitalization. The impacts are: Bank Borrowings – It can be explained like when banks find it low-budget for
borrowing money from Bank of England, and then British Museum and The Natural
History Museums can further borrow the same from banks on low-budget rate of
interest. The cost of borrowing becomes costlier for these museums, when situation is
vice versa. Foreign Exchange rate – There is a chiselled relation between interest rates and
value of pounds. When Banks of London makes cost of tourism cheaper, then
economy starts to see more money flowing out there. In this case, services become
cheaper and income for British Museum and The Natural History Museum rises
(Evans and Graeme, 2003). Traveller’s Demand – Fiscal policy is associated with the tax and it impacts on
demand of passengers by affecting the disposable income they have to pay.
Travellers’ become more alert for their budget plan when taxable services increase
and this can affect the income generation of British Museum and The Natural History
Museums as well. Investment Decisions – Fiscal policy puts a major impact on risk to be taken by
British Museum and The Natural History Museum. When there is an introduction of
tax bonus for employee’s grooming, then these museum may feel assured in hiring
more individuals.
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 Cost of Doing Business – Fiscal policy can also hike interest rates for which British
Museum and The Natural History Museum may have to pay more for lines of credit.
Higher rates in interest is known to raise the value of pounds which gives cultural
heritages like British Museum and The Natural History Museum more purchasing
power for holidaymaker in international market.
There are many reasons which affect the oownership on the management of heritage
and cultural sites through working practices and culture in different nations. These things can
also generate positive and negative impacts in the countries. British Museum and The Natural
History Museum is concentrated towards multi-faith policies in nation. Government of
United Kingdom renders good facilities for foreign citizens to live in this nation. So,
organization makes its culture and working practices as per the current situation of the nation.
In this way, British Museum and The Natural History Museum is getting positive feedback
from its employees in UK. These things are enhancing the performance of organization in the
cultural industry. On the other hand, British Museum and The Natural History Museum are
achieving negative response with the utilization of Britain policies because Japanese people
do not consider fully open culture and working practices in Japan. These people want to
follow only their job style in this nation (Grimwade and Carter, 2000).
Thus, they do not work with this museum. Organization also considers for recruiting
young people for better efficiency in the nation. Corporation is achieving higher profits due
to increasing rate of youngsters in UK. On the contrary, frequency of young employees is
decreasing in Japan in comparison to United Kingdom. So, these policies also affect the
performance of British Museum and The Natural History Museum. Corporation is unable to
earn high profit in this nation. Organization is running its operations successfully due to
domestic rules and regulations in London. It helps to increase its speed and efficiency in UK.
Corporation is facing many complexities regarding international policies, trades and tariffs.
These things are reducing the profit of organization in London (Swarbrooke, 2002).
3.2 Analyze roles and responsibilities of organizations in the heritage and cultural industry.
Roles and responsibilities of organizations in the heritage and cultural industry.
Operatives are at the ground level but their work is still very important. It needs to be carried
out with care and precision in maintaining the heritage. In a cultural industry the operatives
will works as the checkout operatives.
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The formal roles of members of an organisation will usually be set out in an organisational
chart which sets out the span of control of the various levels of supervision. The informal
roles that people play are less easy to map out but are also very important.
Role and responsibilities of National trust
 Role- It is playing an important role in protecting heritage places which encompass
historical monuments like buildings, gardens etc. it is one the largest land owner in
the UK and due to its best efforts historical places are in good condition in UK.
 Responsibility- Taking care of historical properties is the main responsibility of the
national trust. In this regard it is performing several activities in past years. It is
National trust active role due to which historical monuments of the UK are in well
condition.
Lottery fund
 Role- Its main role is to distribute funds among the communities groups and
charitable projects. It looks after distribution of funds among several groups and
makes sure that funds will be allocated among several groups in proper manner.
 Responsibility- Its main responsibility is to make sure that funds received by the
Lottery fund will remain safe and utilized in proper manner. Lottery fund is taking
care of both things and it is fulfilling its responsibility in proper manner.
TASK 4
4.1 Evaluate methods and media used for interpretation within the heritage and cultural
industry for tourists
Interpretation
Terms of visitor marketing, two strategies have been adopted to reach different target
markets. First, there is a need to attract those with disproportionately high per diem spend
rates to boost trading income. This group is likely to contain a high proportion of foreign
holidaymakers and business tourists. These are reached through marketing at travel trade
exhibitions throughout the world. Similar exhibitions in Europe are used to reach tour
(especially coach) operators and a package ticket is offered for entry to a number of the
properties. Plan Assessment- The PR department of British Museum and The Natural History
Museum should review the past years activities and analyse the media aid created by
the organization in London. They think about the areas that resulted to optimistic
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extent by the media. They should evaluate the total extent accepted and measure the
results of the subscribed media service. They compare this against the leading rivals
(Ripp, Eidenschink and Milz, 2011). Media stretching- This should be in the form of watchful reporters, placing articles in
the centre of PR and they should realize the basis of a solid media plan. Before
involving any PR activities, the department of British Museum and The Natural
History Museum should take time and create a database of key reporters that refer to
the tourist of and culture industry and form them on the basis of how they assist to
reach their target audience in London (Cheng, 2011). Web log and social media - The organization should research on the blogs that relate
to the location and choose the befitting one. This is a proper method since it helps the
British Museum and The Natural History Museum to publish all materials to a wide
range of audience in London and can initiate a series of deals.
 Tongued opportunities- These offer a chance for generating exposure to the target
audience in London. The plan should include seminars, trade shows, web seminars
and research conferences.
In supposition, preparation of a PR plan helps the department of London with the
generation of new ideas and opportunities in the achievement of the objectives and smooth
running of the daily operations.
Media used in interpretation of heritage and cultural industry for tourists
The media used in interpretation are elaborated below: Social Media- British Museum and The Natural History Museum in London can
mainly target on social networking sites especially Twitter and Facebook. They are
the most powerful tools that come in handy when dealing with PR using the online
passage (International heritage Organizations, 2008). Customary Media- British Museum and The Natural History Museum in London can
also use customary media that is also being sought as it builds acknowledgement and
goodwill. Aside from specialized promotional tactics, the PR planning is also done on
the basis of advertising on television, events and trade shows, seminars and other
social campaigns, direct mails and media/newspaper columns (IANS., 2013). Local Media- In other ways the museum can use the most common way of PR such
as, Local cable TVs used to air commercials and considering celebrity endorsements.
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 Classifieds- Classified newspapers and yellow pages can also be used to attract the
desired public in Weymouth and are considered ongoing yet with minimal investment
(Farmaki, 2013).
The media staffs of London staff of consider a one-page newsletter to be mailed every
quarter to choose clients in its database. Local sponsorships of British Museum and The
Natural History Museum in London, could also be featured in the PR plan, not only creating
knowing in the process but also constructing friendliness in the community and culture (Page
and Connell, 2006).
The relationship between the media and the PR department is dependent and tangled.
The media is considered to be the support of most of the subject matter in the PR industry.
The PR department in British Museum and The Natural History Museum needs to place its
data in the news and other publications (Rodgers, 2001). This helps the company to establish
the most important approach for communication with the national public. The media in return
is interdependent on PR to provide content and material to publish and air data collected. The
chief point of link between organizations, the media and the PR department can control the
information which the journalists want.
One of the most essential tools for providing content to the media is the press release.
The huge supplier of message and content is the UK Press union. The Press union supplies
information concerning British Museum and The Natural History Museum and customers can
subscribe to its information and news. Most of the Press Union content is produced by its
web of staff including journalists and photographers (Burns, 2010). The independence of the
Press union is compromised by its relationship with the PR agency.
Meeting audience needs
To meet the needs of audiences the media uses different techniques. They are:
 Social media -The main advantage of social media marketing in London is cost-
related. The advantage of reaching the targeted market for little or no cash investment
is substantial. Whereas, updating all the data in social media accounts takes time and
effort.
 Local media- The main advantage of local media is it offers sight, sound, motion,
colour and special effects. Viewer doesn’t have to be actively involved. Whereas,
Production fees and air time costs make it expensive (Leslie and Sigala, 2006).
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 Classifieds- the advantage is consumers look for ads in newspapers deliver timely
messages copy space is unlimited readers are actively involved. Whereas, it is not
popular with all age groups.
British Museum and The Natural History Museum in London uses classifieds as a
medium of media to reach each and every audience. This PR technique is a benefit for the
Public relation personnel to come up with the top-quality results of travel. For example:
British Museum and The Natural History Museum in London travel destinations and
packages are better suitable for newspapers as conflicting to the television according to
public relation personnel (Beaver, 2005). When they come out into the public and PR needs
to find out which ones are handier. It is like, appears on one news passage is conjugated to
come out in all major mediums, if the story is worth airing.
CONCLUSION
From the following report it is emphasized that protection of Culture heritage is very
important for the present and future generation both. Therefore, it is also concluded that
growth and development of the heritage and culture within the travel and tourism sector is
very important. In this report various purpose of heritage and culture attraction in meeting the
needs of customers and organization are concluded. It is also concluded that how
understanding the purpose of heritage and culture in the organization is beneficial for the
company to resolve various potential conflicts. In this report role, responsibilities, ownership
of the organization towards the growth and protection of the heritage and culture environment
is discussed. In this report impact of different types of ownership on the management of
heritage and culture sites are interpreted. In this project roles and responsibilities of the
organization towards the heritage and culture industry is analyse in order to protect the
culture. In this role of methods of interpretation within the heritage and culture industry is
also discussed. At last various methods and media for interpretation within the heritage and
culture industry for the tourists are evaluated.
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