Tourism and Heritage Management: Interactive Methods Report

This report examines various methods of heritage interpretation, focusing on their application within different museum settings such as brand museums, science museums, the Museum of London, and the Natural History Museum. It explores the significance of interpretation in effectively communicating with visitors and highlights different techniques, including computer imaging, immersive audio tours, pop-up exhibitions, interactive trails, and roaming interpretation. The report evaluates the advantages and disadvantages of each method, considering factors like cost, accessibility, and the specific characteristics of each museum. It also discusses the barriers to effective heritage interpretation, such as geographical limitations and financial constraints. The analysis covers the use of these methods in enhancing visitor engagement and providing insights into the history of consumer culture, science, and natural history. The report concludes by summarizing the role of these interpretation methods in enhancing the visitor experience and the importance of adapting them to the specific needs of each site, with detailed references to relevant literature.

Tourism and Heritage
Management Module Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
ASSESSMENT 2.............................................................................................................................1
Evaluation of different interactive approaches for the site of brand museum.............................1
CONCLUSION ...............................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Heritage interpretation refers to the ways that will provide information that is related to
visitors, educational sector or natural recreational site that will help in achieving information
related to museum, park and science centre (de Cózar and et. al., 2019).
Report will highlight different methods that are used in exploring heritage intervention
and these methods are computer imaging, Immersive audio tours, pop-up exhibition, interactive
trail and Roaming interpretation.
ASSESSMENT 2
Evaluation of different interactive approaches for the site of brand museum
FOR BRAND MUSEUM
It is stated that museum are like medicine and play an important part for cultural well
being. The success of the modern museum is all depends upon communicativeness of museum
exhibitions of their objectives. The site museum of brands in London focuses on examining the
history of consumer culture from the times of Victoria. It has approximate 12,000 items that
includes everyday domestic products, posters, toys, games, packaging that are called the main
feature of museum. In the context of museum facilities it has a garden and a cafe that serves
coffee, freshly made sandwiches, tea etc.
Interpretation is called the best and an effective way by which museums communicate
with their visitors. There are several barriers occur while interpreting heritage sites and brand
museum site. Geographical factors resist to interpreter as per the interpretive schemes because
they are very costly & extensive. There are mainly 5 methods of interpreting sites such as
computer imaging, immersive audio, pop up exhibitions etc.
Computer imaging: Creswell crags and brand museum is called the main important site
of Britain. By using visual and audio visitors and tourist can easily see that how the sites and
gorge looked at different periods (Barrile and Bilotta, 2018). With the help of using the lens of
the past, computer imaging method is called an effective method as it creates a digital platform.
It helps them out in increasing audience accessibility. It requires investing much cost so it is not
appropriate for all sites.
In the context of brand museum heritage interpretation and different brand sites of
London, it is stated that it is so much beneficial for designing students because this site involves
packaging, advertising, branding and it makes this site awesome. The museum of brands is an
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amazing place for visiting for those people and group of people who wants to enjoy an
immersive experience of Britain's iconic brand as it provides insight into over a century of
consumer culture (Belenioti and Vassiliadis, 2017). It has mainly 2 types by which interpreter
and companies tell their stories to visitors and more about sites. Self guided visiting and
introductory talks. In self guided visiting, companies explore museum time tunnel or branding
hall. By checking exhibitions and products on display a group of people can get 10% discount.
On the other hand in the introductory talk, companies and learning team give 25 minutes
introduction about consumer history.
FOR SCIENCE MUSEUMS
A science museum is related that is devoted to science. This museum is mainly focussed
on static displays that provide different perspective of the company. The purpose of building this
museum is to use natural philosophy that help in providing different perspective for the future.
This is opened for public as anybody can come and visit this monument. It has collection of
instrument that is related to science and help in providing different perspective to visitors that are
coming to visit that museum. It is s science centre that covers different aspect of science that will
be helpful for visitors.
Collection of cloud chambers that are very popular in science centres that help in
explaining radioactivity for visitors that have interest in gaining knowledge regarding this
component (Ornelas, Guedes and Breda-Vázquez, 2016). There are different facilities that are
provided to visitors such as parking slot for both four-wheeler and two-wheeler vehicles that are
coming to visit that museum. Enough space is provided for visitors that they are able to gain
different resources from various sectors in Heritage intervention.
Proper resources are provided in and around museum that provide relaxation to them and
able to different perspective in the future. Staff is also available if any visitor wants help inside
museum for understanding its structure and interior that will be benefited for them. This museum
is having value in the country as it is known for science background that facilitate visitors to gain
knowledge related to various perspective in the museum. In this different paintings related to
science are hanging on walls and its description is also provided with that painting. Visitors that
are having interest in science will visit more as compared to other people. This will be providing
different aspect that help in gaining experience from older perspective regarding importance of
science in past years.
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Immersive Audio Tours
Method that is used by Science museum for improving its structure is Immersive Audio
Tours that help in providing different animation into pictures that are provided different
perspective to interior of museum. In this 3D technology is used that facilitate visitor in
exploring science museum (Penića, Svetlana and Murgul, 2015). This provide a virtual reality
experience to visitors that will be interpreted in the future. This technology is costly so many
museums are not aware about it that will lead to lack in different perspective in the future.
FOR MUSEUM OF LONDON
Museum of London was established in year 1976 at London, United Kingdom. It has
around 700000 visitors in year 2018. This museum is overseeing by Sharon Ament and her team.
This museum discover about the history of United Kingdom's Capital which is London City. It is
mainly focus on the social history of London and its dwellers from the past time periods. This
museum is for everyone and mainly targeted to the History lover who really wants to know more
about the history of London and its revolution.
This museum has various galleries contains artefacts, models, pictures and diagrams, with
a strong emphasis on archaeological discoveries, the built city, urban development and London's
social and cultural life, with interactive displays and activities for all ages (Graham, Ashworth
and Tunbridge, 2016). So much galleries in under the one root make it more special as visitors
don't need to pay so much for different kinds of objects. It is free for all the types of visitors and
tourists which make it more popular.
Facilities are available to the visitors and tourists such as enjoying meals facilities.
Visitors are allowed to eat the meal at the museum but they are not allowed to take it to the
galleries. Another facilities such as lockers, online shopping, free Wi-Fi, personal support to the
disabled people, toilet facilities and baby changing facilities are available to the visitors and
tourists. Staffs of the museum provide their visitors a floor plan in order to make them
comfortable visiting in the galleries of museums.
Staffs of the Museum of London are satisfied their jobs as they are able to maintain
healthy work life balance. They play games together. They have their own two sports teams
whose members meets every week of Monday. They also have their own yoga classes which
helps members and staffs of the museum to keep healthy. They also provide their staffs
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employment benefits such as 25 days’ paid holiday annually and A confidential Employee
Assistance Programme etc. (Mason, 2015).
For the promotion of itself, Museum of London can use following Heritage Interpretation
Method -
Pop-Up Exhibitions - Museums frequently fit into the temporary exhibitions for publicity in the
public areas or locations to attract the visitors or tourists. These kinds of temporary exhibitions is
known as Pop-Up Exhibitions. These pop-up exhibitions of museums have the power to access
the huge public. The example of pop-up exhibition is The Discovery Museum which is
established in Newcastle’s Grainger Market. The benefits of these kinds of museum is able to
occupy with the various kinds of communities living their and able to promote the museum in
new way. Another benefit is that museums is that they can discover new narrative to all those
who could not normally visit to the real museums (Alazaizeh and et.al., 2016).
FOR NATURAL HISTORICAL MUSEUM
Natural Historical Museum was established in year 1881 at London, United Kingdom. It
has around 5230000 visitors in year 2018. This museum is overseeing by Michael Dixon and his
team. This museum discover about a vast range of specimens from various segments of natural
history. It is mainly focus on the life and earth science specimens. This museum is for everyone
and mainly targeted to the science lover who really wants to know more about the history of
earth and its revolution (Medlik, 2016).
This museum has the collection of specimens which is around 80 millions items. These
items are divided into mainly 5 segments such as Botany, Zoology, Palaeontology, Entomology
and Mineralogy. This museum is highly famous for the collection and exihibition of Dinosaur
Skeletons and Ornate Architecture.
Natural histoy london is providing different facilities to its visitors such as parking area,
accomodation for small chidren and facilities of washrooms for visitors so that they are able to
cope with different segments in teh museum. It is also providing different facilities reagrding
food and lodging or transportation services to its visitors (Penića, Svetlana and Murgul, 2015).
For the promotion of itself, National Historical Museum can use following Heritage
Interpretation Method -
The Interactive Trail - Some museums fit into the usage of various kinds of technologies for
the attraction of customers and make it unique. In this kind of museums, the history is written on
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the boards which is made of the textiles while another additional information are given in the QR
codes links which is connected to the application under the mobile or tablets or notepads in order
to make customers more aware about the particular collections or things kept in the museums.
Example of this type of museum is Bosworth Battlefield Heritage Centre which is located at
Leicestershire. Advantage of this type of museums are visitors or tourists can easily look at the
pictures of collections closely and get more & more information on their own screen which make
them attracted towards the history (Millar, 2016).
CONCLUSION
From the above study it has been summarized that different methods of heritage
interpretation played a vital role as they tell the way of interpreting of different sites. IT has
shown s different sites such as brand museum, museum of London, science museum & national
historical museum. It has also shown the main purpose of interpreting of heritage and barriers
which occur in the path of their success. Computer imaging, immersive audio tours, Pop-up
exhibitions, interactive trail & roaming interpretation are some methods which helped
interpreters to interpreted heritage of different sites to visitors. It helped visitors also as they
experienced new things.
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REFERENCES
Books and Journals
Alazaizeh, M.M., and et.al., 2016. Value orientations and heritage tourism management at Petra
Archaeological Park, Jordan. Tourism Management. 57. pp.149-158.
Barrile, V. and Bilotta, G., 2018. Computer Vision in 3D Modeling of Cultural Heritage: The
Riace Bronzes. Advanced Science Letters. 24(1), pp.581-586.
Belenioti, Z.C. and Vassiliadis, C.A., 2017. Branding in the new museum era. In Strategic
Innovative Marketing (pp. 115-121). Springer, Cham.
de Cózar, J.C.G. and et. al., 2019. Life cycle assessment as a decision-making tool for selecting
building systems in heritage intervention: Case study of Roman Theatre in Itálica,
Spain. Journal of cleaner production. 206. pp.27-39.
Graham, B., Ashworth, G. and Tunbridge, J., 2016. A geography of heritage: Power, culture and
economy. Routledge.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Medlik, S. ed., 2016. Managing tourism. Elsevier.
Millar, S., 2016. 11 Heritage. Managing Tourism. p.115.
Ornelas, C., Guedes, J.M. and Breda-Vázquez, I., 2016. Cultural built heritage and intervention
criteria: A systematic analysis of building codes and legislation of Southern European
countries. Journal of Cultural Heritage.20. pp.725-732.
Penića, M., Svetlana, G. and Murgul, V., 2015. Revitalization of historic buildings as an
approach to preserve cultural and historical heritage. Procedia engineering. 117.pp.883-
890.
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