Academic Writing for Business: World Heritage Sites - Essay

This essay explores the crucial role of maintaining World Heritage sites for modern society, emphasizing their cultural, economic, and social significance. It highlights the benefits of heritage conservation, including its contribution to the local economy through tourism, job creation, and the preservation of historical records and cultural identity. The essay also addresses potential negative impacts and underscores the importance of balancing preservation with modern development. It concludes that protecting these sites is essential for fostering a sense of place, promoting sustainable communities, and ensuring that future generations can appreciate and learn from the legacies of the past. Desklib provides access to this and many other academic resources for students.

Academic Writing for
Business and
Management - Essay

INTRODUCTION
World Heritage is considered as the designation of the places and locations on the planet
which are of outstanding value of the universal to the humanity. This is the place which is listed
by the United Nations Educational Scientific and cultural Organisations as the cultural
importance. The World Heritage Day provides the opportunity for conserving as well as
preserving the heritage cukture which has been maintained by the ancestors of the country. The
concept of the Cultural Heritage has been developed which has resulted the complex processes of
the history and this is constantly evolving. This concept of the culture is based on the value
systems of the history. The report will discuss the importance of maintaining the World Heritage
sites for the modern society as well as the contribution of these heritage society to the economy
of the country. Along with this, the essay will also discuss the benefits of the heritage sites to the
modern societies.
Importance for modern society to maintain the World Heritage Sites-
The diverse future has highlighted that the it has created very necessary and urgency for
the modern society to preserve, conserve as well as uplift the legacies of the ancient monuments
and the cultures. It has identified that the modern society is not paying much attention towards
maintaining the ancient monuments and the cultural places at which the tourists visits. The
modern society must understand the importance of the culture as they are basis for which the
country is known for and if this will not be maintained and taken care off, then there will be no
meaning of the country (Levstik, 2018). Almost the visitors when arrives to any country, they
comes to see the uniqueness and the beauty of the place and if these places will not be
maintained then the country will loose its value.
The culture and the heritage of the country shapes the human society that is the identity
of the nation, community as well as of region lies in the past or the historical presence of the
local place as it reflects the rich and diverse culture of the country. Cultural heritage is
considered as the legacy of the physical artefacts as well as the intangible attributes of the
community which have been inhibited from the past generation. The cultural heritage involves
the tangible culture such as buildings, landscapes, monuments, books and many more. And on
the other hand, it also includes the intangible attributes such as traditions, performing arts, social
practices and many more which has been inherited by the ancestors of the country. All of the

people have grown by listening to the stories, mythologies, fables, historical events which all
shows the past for building and continuing it to the present and to the future. So it is very
important for the present or the modern society to protect as well as preserve the heritage sites as
it is adding the value and distinctiveness of the sites, region and the community and thus, it
facilitates the sense of the identity (De Simone, Canale and Di Maio, 2019).
The reasons which shows why it is very important for the modern society to conserve and
preserve the heritage sites are-
 The historic places provides many benefits to the local economy as well as the local
community through the tourists.
 Attracting heritage sites helps in attracting the huge investments for the maintaining the
sites by the local businesses.
 It helps in creating the sustainable communities by adapting the reuse of the heritage
buildings.
 Protection of the heritage sites facilitates the greater inclusiveness of the social practices.
 Helps in educational resources for all the ages of the people.
The above benefits shows the high importance of the heritage suites by the local community of
the modern society. The modern society will be having many benefits from protecting and
maintaining such sites.
Contribution to local economy of country:
The heritage sites contributes much to the local economy as it creates the economic flows
to the local companies, local communities as well as to the overall country. The tourists when
visits to such heritage places, they have to give the entrance tickets and this directly contributes
to the local economy of the country. It is very beneficial for increasing the employment as well
as the revenue and thus, it all directly contributes to the economic development of the country
(Shirvani Dastgerdi and et.al., 2020). The cultural heritage sites are considered as the necessary
engine for development of the economy as it facilitates for generating the income from these
cultural assets as this creates the employment, reduces the poverty level, development of the
local companies, boosts the private investments as well as generates the resources for the
conservation of the environment.
The heritage sites has very high influence on the local communities of the country as they
highly develops by such sites. The heritage are the assets to the local community and they have

the ability to effective contributions for the liveability and identity to the area. There are many
places which highly focuses on the community activities and organising the cultural
programmes. This helps in increasing the income of the local people as they may set up their
stalls and the shops at these places because during these programmes, this will help them in
generating the extra income.
It is very high time to make aware the modern society about maintaining the heritage sites as
they are highly important for the identity of the overall country. The people are living at the
places and around the architecture which has been built by the ancestors which has many unique
stories associated with these ancient monuments and buildings. The local heritage if seen and
given importance it is very big part of the country. The preservation of the heritage sites brings
and unites the different kinds of the people having different skills as well as the academic
disciplines for the very noble cause (Cleere, 2020).
Heritage conservation is good for the modern society:
The conservation of the heritage sites is very beneficial for the modern society as-
Historical Record: It is very true that the historical buildings and monuments are identify and
marker for the specific period of time. They clearly states how the ancestors have built the
society and constructed the monuments and buildings. It is very important for the modern society
to understand the history of the place before using it in the present.
Sense of place: The heritage places contributes their part that creates an influence on the local
areas which have the influence of implanting a sense of place in the form of owners, visitors,
users and the communities of places like these. Heritage places have a different kind of the
uniqueness which when compared to the general developed fabric permits these kind of the
places to stand out and be different in our memories as well as consciousness. By protecting and
preserving the buildings we not only protect the places for the present generation but also for the
future generations along with the previous generations who have preserved the places for the
present generations. This assists in improving a sense of place and makes the heritage places
memorable (Meskell, 2018).
Proper treatment of the public goods: If the present generation use the heritage buildings as
the public goods for the advantage of the society then they tend to decrease the kind of
irreversible changes which the owners are required to make to their assets. By implementing the
principle of reversibility on a theoretical basis then each latest intervention can be avoided

without deploying or harming the original heritage fabric. If the people see them as only the
private assets then they take the risk by the erosion of our crucial cultural assets.
Recycling: As it is already known that the modern world has a sort of use and throw nature to
majority of the objects consisting of plastic water bottles by using only single time, the mow cost
furniture that only lasts for few years. Although the objects in the past were made in such a way
that they used to last for so many years but the existing society do not value the low cost
products, buildings, environments and the landscapes. In comparison the heritage buildings are
developed in such a way that they last for so many years (Leichenko and O'Brien, 2019).
Creating jobs: Majority of the world population lives in the urban areas the small cities find it
difficult to keep with the modern world without losing the different character in the historical
places in those cities. By recycling the already built assets and recreating the underutilised land
in the main locations will assist in one of the best practices for the inclusive growth. Research
shows that the cities are most important in attracting the businesses along with the investment to
fulfil the wishes and expectations of their citizens. This is done while also reducing the poverty
and enhancing the inclusion, are those which are able to utilise all of their resources consisting of
the heritage in the main areas of the cities (Gordon, 2018).
Negative Impacts of World Heritage Sites on the modern Society:
There are many negative impacts of the World Heritage Sites are such as without the proper
maintenance, the heritage place can lead to the lack of the appreciation and understanding of the
culture as this will be very negative impact on the modern society.

CONCLUSION
From the above report it has been discussed about why it is important for the modern
society to protect the world heritage sites. It also discusses the contribution of the local economy
on part of the country to preserve these heritage buildings along with the advantages of heritage
conservation for the modern society as it is good as well as healthy for the modern society.

REFERENCES
Books and journals
Cleere, H., 2020. Introduction: the rationale of archaeological heritage management. In
Archaeological heritage management in the modern world (pp. 1-19). Routledge.
De Simone, E., Canale, R.R. and Di Maio, A., 2019. Do UNESCO World Heritage Sites
influence international tourist arrivals? Evidence from Italian provincial data. Social
Indicators Research, 146(1), pp.345-359.
Gordon, J.E., 2018. Geoheritage, geotourism and the cultural landscape: Enhancing the visitor
experience and promoting geoconservation. Geosciences.8(4). p.136.
Leichenko, R. and O'Brien, K., 2019. Climate and society: Transforming the future. John Wiley
& Sons.
Levstik, L.S., 2018. Articulating the silences: Teachers’ and adolescents’ conceptions of
historical significance. In Researching history education (pp. 273-291). Routledge.
Meskell, L., 2018. A future in ruins: UNESCO, world heritage, and the dream of peace. Oxford
University Press.
Shirvani Dastgerdi, A., and et.al., 2020. Climate change and sustaining heritage resources: A
framework for boosting cultural and natural heritage conservation in Central Italy.
Climate, 8(2), p.26.
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