Heritage & Cultural Tourism: Growth, Conflicts, Needs & Interpretation

This report provides a comprehensive analysis of heritage and cultural tourism, examining its growth and development while addressing potential conflicts that may arise. It assesses the purpose of heritage and cultural attractions in meeting customer needs, focusing on destinations that offer unique historical and cultural experiences. The report also evaluates various methods and media used for interpretation within the heritage and cultural industry, highlighting techniques that enhance tourism activities and provide valuable knowledge to visitors. Examples such as the British Museum and The Royal Academy of Arts are used to illustrate key concepts and strategies for sustainable tourism development, emphasizing the importance of conserving local culture and historical monuments.

Heritage and Cultural
Tourism

Table of Contents
INTRODUCTION.....................................................................................................................................3
TASK 1.......................................................................................................................................................3
1.1 Analyze the growth and development of the heritage and cultural industry..................................3
1.2 Possible potential conflicts in the heritage of tourism......................................................................3
TASK 2.......................................................................................................................................................5
2.1: Assess the purpose of heritage and cultural attractions in meeting the needs of customers..........5
TASK 3.......................................................................................................................................................7
TASK 4.......................................................................................................................................................7
4.1 Evaluate methods and media used for the interpretation within the heritage and cultural industry
.................................................................................................................................................................7
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10

INTRODUCTION
Travel and tourism sector is considered as one of most largest diversified sectors which
have various parts and different types of tourism activities; heritage and cultural tourism is one
out of all of them. By having an effective allocation of leisure actvities the buisnesses can have
sustainable development in respect to tourism activites. In order to have effective development
of tourism sector the proper description of destinayion need to be considered as critical aspect.
Further the role of interpreting techniques and media sources has also done in very articulated
manner (Aas, Ladkin and Fletcher, 2005). By having an appropriate role of techniques the media
sources use can also be advanced effectively so that long term sustainability can be advanced. In
present report diverse factors which need to be consider for development of heritage and cultural
tourism will be evaluated. Along with this, key roles and responsibilities which provide effective
development of sector will also be consider as critical aspect of study.
TASK 1
1.1 Analyze the growth and development of the heritage and cultural industry.
Covered in poster
1.2 Possible potential conflicts in the heritage of tourism.
LETTER
On the bases of current ratio more than 10 million visitors a year, mostly domestic, with foreign
visitors and journalists frequently barred from entering the region. Chines government are decided to
some large scale projects is considered, Chinese government-led renovation of Lhasa’s traditional
Barkhor old town district outside the sacred Jokhang Temple, as well as plans for a Tibetan theme
park on the city’s outside. They are planned for a tourism industry like open resort in Lhasa paradise-
a proposed themed hotel with 1,100 rooms making this the biggest luxury hotel in Lhasa. During the
implementation period government has comes to so many problems, and conflicts (Balmer, 2013).
Here we discuss various factors of conflict in management:
Tourism is a complex phenomenon with the political, economic, social, biophysical as well
as ecological perspectives. Tourism has been shown as the positive force for the natural as well
as cultural convention. Hoever, there has been potentiality for being conflicts among the
cultural resources and conservation of heritage. Such potential conflicts are discussed here:

 Environmental issues: There are so many problem in our environment, that affect to
our business. air pollution, water pollution and so on. environment issues are one of the
direct cause of disease, health and long term livelihood impact, Natural calamities are
mainly affected to all business. These all the factors of environmental issues are create
a problems to implementing tourism business in Tibet (Barnes and Walker, 2010).
 Disrespect of tourist: on of the main reason is disrespect of tourist on regional bases,
there differentiate between people as on bases of the culture . This is a main
disadvantage of company is to lack of implementation of tourism business.
 Misinterpretation of physical attributes: improper interpretation and presentation of the
different physical attributes. Leads to the narrow concept and misunderstanding about
the culture heritage. Lack of proper knowledge of country culture and heritage is affect
to the industry business ratio.
 Poor planning: it is a main clause to comes in any situation, poor planning is a mistake
of management task. It creates a lack of scheduled and not clear in organization
objectives. Of the reason of poor planning many projects not to be completed.
 Lack of business support: in this point if you are not clearly define the major
characteristics of a project you never go though the success. In Tibet lack of tourism
management support is create a conflicts between the employees and as well as client
also (Chenoweth, 2009).
 Lack of resources: it is a main reason to arise conflicts in organizations, because lack
of resources is affected to business revenue ratio. Management tools and ideas,
strategies and some financial sources is not mention in properly that is the thing which
are create impact on business.
 lack of consultant : after implementation prier planning is necessary in any
organisation. Most of the time we consult from the best business consultation on behalf
of our business. In Tibet tourism Industry has faced major problem is consultation ,
there is nobody to consult about the our industry present future forecasting . Lack of
consultation is affected to implement ion the tourism industry in Tibet.
 Impact of visitors: that is totally based on costumer reviews and feedback. This
problem create greatly impact on the tourism business. As per the consideration all of
these problems will be create a bad image in customers and visitors mind. That can be

raise conflicts in industry (Greaves and Skinner, 2010).
 Lack of technologies: one more problem is faced by the management is lack of
technologies in Tibet, is small town and there is main problem is lack of resources and
lack of technology trends. This is the main problem which are affect to tourism
industry and create a conflicts between the rest of the management people.
 Lack of skill people: in Tibet tourism industry faced so many problems because they
don't have skill people, if they perform well so they have to train existing employees
and recruit more skilled people which have best interacting ability with the customers.
TASK 2
2.1: Assess the purpose of heritage and cultural attractions in meeting the needs of customers.
In addition to this, it has been noticed that heritage and cultural tourism is considered as
one of most critical aspect which need to be referred bhy every business entity. It is because
nowadays businesses are focused towards destinations which provide an experience in regard to
heritage and cultural values. By having an improved focus on such kind of tourism activities the
visitors can have better acknowledgement about historical and cultural values of any specific
nation. It also helps in promoting cultural elements effectively so that tourism development
objectives can be accomplished effectively (Jenkins, 2008). It has been noticed that government
of UK can easily attract the number of visitors to the nation through promotion of destinations
like heritage and cultural values.
Other than this, it has been witnessed that heritage and cultural attractions visit is also
beneficial to enhance the level of knowledge among students. It is because number of schools
and colleges are focused towards British Museum and The Royal Academy of Arts. In order to
promote such kind of positive values the issues in regard to tourism development can be
overcome effectively. By having continous improvement in work style the management need of
tourism authority can have sustainable development. In addition to this, it can be said that
tourism authorities can have activities to conserve local culture and historical monuments for the
longer time period. It has been noticed that by having an improved focus on improvement in
policies the issues can be overcome effectively (Koerner, 2010). Along with this, Heritage and

cultural tourism could be segregated into different categories like scientific developments and
inventions, culture and art related tourism. By having an improved focus on development of
various museum’s the issues can be overcome in desired manner. Improved consideration of
archological values the tourism involvement can be advanced effectively. It also impacts the
development of economic system in desired manner so that better opportunities can be advanced.
It has been witnessed that heritage and cultural tourism is basically advanced by having
advancement in diverse categories. Along with this, improvement in scientific development,
investions, culture and art related destinations.
In addition to this, it can be stated that museums are considered as one of most critical
aspect in development of heritage and cultural tourism. Museums are one of the best visiting
places where the information about history and different culture can be gathered in very easy
manner. It has been noticed that museums can be classified in different segments which need to
be reffered effectively (Lenzerini, 2012). Museums can be classified in terms of science, art,
knowledge, history, etc. In regard to have better understandimg about the working and purpose
of museums the culture of British Museum and The Royal Academy of Arts can be evaluated
effectively. These two are most significant destinations within UK which attracts more travellers
in order to meet objectives. British Museum presents a sientific knowledge about histrorical
values which are associated with UK. By having an improved focus on such aspect the issues
can be discussed effectively so that goals and objectives can be accomplished. Along with this, it
has been interpreted that estanlish ment of British Museum is also benefitical to create better
awareness among citizens in regard to historic development.
On the other side, The Royal Academy of Arts is also beneficial for development of
tourism activities. It provides an detail information about art work so that better environment can
be created. Historic paintings and unique investion in regard to art is being referred effectively
from the management of museum. It helps in understanding the key values which are associated
with members. It has been noticed that every year, number of travellers has visited to the
museum. It helps in understanding the cultural richness so that proper justification can be offered
to museum existance (Pascoe, 2013). Art is also considered as a special theme in which special
items collected from all over the world are presented for public. However, it reflects that British
Museum is focused towards promotion of heritage and historical values. On the other side, The

Royal Academy of Arts helps in understanding significance of art. It means both museums have
different purpose which need to be consider effectively.
TASK 3
Covered in leaflet
TASK 4
4.1 Evaluate methods and media used for the interpretation within the heritage and cultural
industry
It has been noticed that development of heritage and cultural tourism is significant for
overall development of sector. In addition to this, it can be stated that every tourist destination is
having some kind of explanation in regard to particular subject. It means by having an improved
focus on such aspects the developmnent of any particular destination. . It is to acknowledge that
there are various types of interpretations techniques and media sources which can show its
expediency in making the tourism activity easier and more knowledgeable. In addition to this, it
can be stated while having an improved focus on the visit of both the museums the better
knowledge need to be addressed effectively (Peckman, 2003). Along with this, improvement in
use of promotional techniques and media sources the issues can be discussed effectively so that
long term objectives can be accomplished effectively. It has been witnessed that many of
individuals who visit to museum does not have appropriate information in regard to key
activities. It is also significant for management to focus on activities and significane of values so
that better objectives can be attained.
In order to have effective promotion of key aspects the management need to focus on key
values which help in effective accomplishment of objectives. It has been noticed that by having
an improved focus on such aspects the information among members can also be advanced
effectively so that long term objectives can be accomplished. In addition to this, it can be stated
that application of printed media techniques is significant to consider. By having an effective
application of methods like advertismentys, brochure, guidebooks is significant to consider
because it allows to meet key goals and objectives (Ready, 2002). Along with this, visual
presentations about destinations is also beneficial to consider because it helps in promotion of
destination. Marketing activities like promotional tools is also need to be referred effectively so

that long term sustainability can be advanced. Hoading boards at other tourist destinations is also
a benificial aspect which need to be referred effectively by the management of organisation. It
means management of both museums need to consider such kind of values effectively. It will
enhance the awareness within market and offer better opportunities. In addition to this, it can be
said that display boards can also be used in regard to have effective development of objectives.
By having an application of methods like teleivision advertising and newspaper advertisment is
also beneficial to consider. It helps in meeting key goals and objectives and ensure that more
visitors are there at the destinations (Ruggles, 2008).
In addition to this, in order to create a better experince for the travellers and visitors the
British Museum management can use methods like audio and visual. It means led Tv and other
displays can be used or installed within museum to provide information about item which is
displayed in the museum. Critical innformation about unique item can be shared effectively with
the customers. Along with this, application of sign board will make visitors understand that
which item in displayed in which direction. It also provide convienece to the visitors and make
sure that better experience is being offered (Sabine, 2009). Thus in this way these are certain
kind of interpretation techniques which are using by British Museum and The Royal Academy of
Arts. It has been noticed that use of touch pads at the enternce of museum. It means by accessing
the touch pads, vistors can gain better information in regard to museum. Overall the
interpretation techniques in both the museums are so strong and help visitors to fulfill their needs
and expectations. Use of digital technology is also need to be consider effectively so that
information about the museum can be shared effectively with the visitors.
Guidebooks and other documents in regard to services at the museum also need to be
consider effectively. By having an improved focus on such elements the awareness in regard to
museum can be developed effectively (Ruggles, 2008). Other than this onsite guides are other
sources of interpretation. It also promotes positive values within environemt and assist in
meeting key goals and objectives. Due to leaflets the tourists can share the information at their
native place as well and can influence other people as well to visit the museum.
CONCLUSION
As per above study, it can be concluded that Travel and tourism sector is considered as
one of most largest diversified sectors which have various parts and different types of tourism

activities; heritage and cultural tourism is one out of all of them. In addition to this, it has been
noticed that heritage and cultural tourism is considered as one of most critical aspect which need
to be referred bhy every business entity. It is because nowadays businesses are focused towards
destinations which provide an experience in regard to heritage and cultural values. Museums are
one of the best visiting places where the information about history and different culture can be
gathered in very easy manner. It has been noticed that museums can be classified in different
segments which need to be reffered effectively. Museums can be classified in terms of science,
art, knowledge, history, etc. In order to have effective promotion of key aspects the management
need to focus on key values which help in effective accomplishment of objectives. It has been
noticed that by having an improved focus on such aspects the information among members can
also be advanced effectively so that long term objectives can be accomplished.

REFERENCES
Books and Journals
Aas, C., Ladkin, A. and Fletcher, J. 2005. Stakeholder Collaboration and Heritage Management.
Annals of Tourism Research. 32 (1). Pp. 28-48.
Balmer, T. M.J., 2013. Corporate heritage, corporate heritage marketing, and total corporate
heritage communications: What are they? What of them?. Corporate Communications: An
International Journal. 18(3). pp.290 – 326.
Barnes, C., and Walker, R., 2010. Improving corporate communications: Lean Six Sigma science
has broad reach. Journal of Business Strategy. 31(1). pp.23 – 36.
Chenoweth, J., 2009 .Is tourism with a low impact on climate possible?. Worldwide Hospitality
and Tourism Themes. 1(3). pp.274 – 287.
Gómez, I. M., and Rao, R. V., 2009. Market power and trade promotions in US supermarkets.
British Food Journal. 111(8). pp.866 – 877.
Greaves, N., and Skinner, H., 2010. The importance of destination image analysis to UK rural
tourism. Marketing Intelligence & Planning. 28(4). pp.486 – 507.
Jenkins, G., 2008. Contested Space. LIT Verlag Munster.
Koerner, S., 2010. Unquiet Pasts: Risk Society, Lived Cultural Heritage, Re-designing
Reflexivity. Ashgate.
Lenzerini, F., 2012. Cultural Heritage, Cultural Rights, Cultural Diversity: New Developments
in International Law. Martinus Nijhoff Publishers.
Pascoe, C., 2013. Children, Childhood and Cultural Heritage. Routledge.
Peckman, R. 2003. Rethinking Heritage: Cultures and Politics in Europe. I.B. Tauris.
Ready, R. C., 2002. Valuing Cultural Heritage. Edward Elgar Publishing.
Ruggles, H., 2008. Cultural Heritage and Human Rights. Springer.
Sabine, R., 2009. Contested Legacies. Camden House.
Silverman, H., 2010. Contested Cultural Heritage: Religion, Nationalism, Erasure, and
Exclusion in a Global World. Springer.
Stone, P., 2008. The Destruction of Cultural Heritage in Iraq. Boydell & Brewer ltd.
Online
Cultural Heritage Rights: From Ownership and Descent to Justice and Well-being. 2013.
[Online]. Available through:< http://muse.jhu.edu>. [Accessed on 9th Feb 2017].
Cultural Research and Intangible Heritage. 2009. [Online]. Available through:
<www.cultureunbound.ep>. [Accessed on 9th Feb 2017].