Report on Heritage and Cultural Tourism Management - Unit 19

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This report provides an analysis of heritage and cultural tourism management, focusing on the growth and development of the industry in the UK. It examines the role of heritage and culture in the UK economy, highlighting the importance of cultural heritage preservation for attracting tourists and creating employment opportunities. The report discusses factors contributing to the industry's growth, such as increased education levels, improved transportation, media influence, technological advancements, and a skilled workforce. It also explores potential conflicts in heritage and cultural resource conservation, using Venice and Barcelona as case studies, focusing on issues like over-tourism, resident concerns, and environmental impact. Furthermore, the report reflects on field trips to the National Maritime Museum, the British Museum, and the Queen’s House, examining how these attractions meet the needs of diverse customers. It also addresses the impact of different ownership types on cultural and heritage site management, the roles and responsibilities of organizations in the industry, and methods of interpretation used to engage tourists. The report concludes by emphasizing the importance of sustainable practices and collaborative efforts for the continued growth and preservation of the heritage and cultural tourism industry.

UNIT 19 HERITAGE AND CULTURAL
TOURISM MANAGEMENT
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Table of Contents
INTRODUCTION.........................................................................................................3
TASK 1-LEAFLETS & ARTICLE................................................................................. 4
1.1 ANALYSE GROWTH AND DEVELOPMENT OF HERITAGE AND CULTURAL
INDUSTRY.............................................................................................................. 4
1.2 THE POTENTIAL CONFLICTS IN CONSERVATION OF HERITAGE AND
CULTURAL RESOURCES WITH CONTEXT TO THE CASE OF VENICE AND
BARCELONA..........................................................................................................7
TASK 2- REFLECTIVE REPORT.............................................................................. 10
2.1 THE PURPOSE OF HERITAGE AND CULTURAL ATTRACTIONS IN
MEETING THE NEEDS OF DIFFERENT CUSTOMERS......................................10
TASK 3- LEAFLETS..................................................................................................14
3.1 IMPACT OF DIFFERENT TYPES OF OWNERSHIP ON THE CULTURAL
SITES AND HERITAGE SITES MANAGEMENT..................................................14
3.2 ROLES AND RESPONSIBILITIES OF ORGANISATIONS IN THE HERITAGE
AND CULTURAL INDUSTRY................................................................................16
TASK 4- MANAGEMENT REPORT SUMMARY.......................................................18
4.1 METHODS AND MEDIA USED FOR INTERPRETATION WITHIN THE
HERITAGE AND CULTURAL INDUSTRY FOR TOURISTS.................................18
CONCLUSION.......................................................................................................... 26
REFERENCES.......................................................................................................... 27
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INTRODUCTION
There is a high independence in the cultural heritage and the tourism industry in the
UK. With the advent and growth of the tourism industry, the cultural heritage is also
developing which is focused on the preservation of the cultural heritage of the
country so as to attract more tourists, the cultural industries thus add to the GDP of
the countries by becoming a prospective source of the employment opportunities.
This assignment will help to gain insights into the different purposes of the attractions
and the methods of interpretations used in the heritage and culture industry. Different
roles and responsibilities of the organisations with different ownership will be
discussed as well. Thus the prospects and the aspects of the natural and cultural
heritage preservation will be undertaken with reference to the major developments
and growth of the tourism in the world and various organisations that contribute to
the development of heritage and culture industry in the UK.
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TASK 1-LEAFLETS & ARTICLE
1.1 ANALYSE GROWTH AND DEVELOPMENT OF HERITAGE AND CULTURAL
INDUSTRY
For the economy of the UK, the
heritage and culture play a vital role as
it involves the heritage landscape,
archaeology, conservation and
museums that render the customs,
tradition and the cultures information to
the tourists that have been recorded in
the past decades (Throsby, 2016).
THE GROWTH AND DEVELOPMENT
OF THE CULTURAL AND HERITAGE
INDUSTRY
TRANSPORTATION
This component plays a crucial role in
adding to the growth and development
of this industry as dying to the
development of the infrastructure and
the local transportation facilities the
growth and the cultural tourism have
increased. The road systems up
gradations and international aircraft
have also added to it (Tribe and Xiao,
2011).
HIGHER LEVEL OF EDUCATION
Another component for the growth and
development of the cultural and
heritage industry is the increasing level
of education which leads to the
increased footfall of the students in
different countries for the education
purpose that leads to a growth of this
sector (Gammon and Ramshaw,
2013).
MEDIA
Due to the modern media growth such
as the social media, TV
documentaries, news articles and the
other the awareness about the tourism
and the heritage is better ensured
leading to the growth and development
of the industry (Throsby, 2016).
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WORKFORCE
This is the other component in the
cultural and heritage industry which
adds to its growth and development.
As the workforce are valuable assets
to the industry and are involved in the
charities which add to its growth
(Parry, 2013).
TECHNOLOGY
Due to the high use of the
technological advancements, the
tourists are gaining the best
experience that has led to the growth
of the cultural and heritage industry.
Through the technological
advancements, the tourists gain
access to information and different
facilities easily which leads to the
growth and development of this sector
(Parry, 2013).
Heritage is referred to the
conglomerate of the cultural and
natural environment of business that
consists of the cultural practises, bio-
diversity, collections of old times and
other places of historic importance
(Millar, 2016).
Importance of Heritage and culture
Due to the development of the heritage
and cultural industry, the
competitiveness of the travel and
tourism industry reports that in 2017
there was an increase in the
employment opportunities and has
created nearly 1,791,220 jobs in 2017
that ultimately has helped to add to the
GDP of the UK (Travel & Tourism
Competitiveness Index, 2017).
Through the growth of this sector, the
heritage and cultural sites can be
preserved and better accommodation
can be rendered to the visitors.
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History of heritage
In the 1660 year, the custom became
popular of the Grand Tour that was
traditionally taken by the upper section
of the UK. This tour is described as the
post-Oxbridge trip which was the
cultural legacy of antiquity (Tribe and
Xiao, 2011).
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TIMELINES SHOWING THE MAJOR EVENTS AND DEVELOPMENTS OF THE
HERITAGE AND CULTURAL INDUSTRY IN TRAVEL AND TOURISM
Source: (Tribe and Xiao, 2011).
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1500 BC
Pyramids
(Religion/lesiure
and pleasure )
2nd-5th century
Athens (Religion)
Guide tours
(Guidebooks)
Roman
Infantrment VFR
Middle ages
Holy Day (day of
rest- Sunday)
16AD
Pilgrimiages
17-18th AD
Education
The Grand Tour
19th- 21st
century
Museums
theatres

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1.2 THE POTENTIAL CONFLICTS IN CONSERVATION OF HERITAGE AND
CULTURAL RESOURCES WITH CONTEXT TO THE CASE OF VENICE AND
BARCELONA
POTENTIAL CONFLICTS IN VENICE AND BARCELONA IN CONSERVATION OF
HERITAGE AND CULTURAL RESOURCES
For the conservation of the heritage and cultural resources, there is a need to
comply with the legal frameworks and the cost structure so that the resources can be
conserved and the conflicts can be dealt with easily. There are many conflicts that
arise due to the risk and the other factors present in the country (Millar, 2016).
Recently some risk and the conflicts are faced by the two countries namely
Barcelona and Venice in respect to over tourism which is causing the reason for
many conflicts in the conservation of the resources and ensuring the sustainability.
POTENTIAL REASONS FOR
CONFLICTS AT BARCELONA
At Barcelona, the conflict is in regard
to the resident’s population that is
rising with speed and is creating a
hindrance for the occupancy of the
visitors. Due to the serious issue of the
growth of tourism, Barcelona faces the
conflicts for conserving the heritage
and cultural resources of the country
(Timothy, 2017). Another potential
conflict is due to the congestion and
the fumes in Barcelona that creates
safety and health concerns for the
residents of the country and also
creates conflicts among the visitors
and residents. In the way of the growth
of tourism Barcelona also faces a
conflict due to the high costs involved
in tourism (Mowforth and Munt, 2015).
There is also an issue of the housing
and mobility concern that are faced by
the visitors due to over tourism
(Bremner, 2018).
Apart from these, there is fear in the
minds of the local residents of
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Barcelona that the visitors coming from
different cultures may distort the
residents’ culture and cause a
negative impact on the culture and
heritage of the country (Millar, 2016).
POTENTIAL REASONS FOR
CONFLICTS AT VENICE
At Venice, the cultural and heritage
tourism resources face issues in its
conservation due to the lack of the
initiatives and the involvement of the
government. Due to this reason, the
heritage sites and the different places
in Venice remain underdeveloped
which creates conflicts (Bremner,
2018).
Venice also faces some conflicts
regarding the development of the
heritage and cultural sites due to the
Ariel problems prevailing in the city
(Bremner, 2018). Due to this issue, the
accommodation issues also prevails
which creates falling interest of the
visitors to visit this place. Due to the
overcrowding, the same conflict arises
which creates a hindrance for the
conservation of heritage and cultural
resources. There are many other
factors which distort the picture of the
natural beauty and other attractions in
Venice (Mowforth and Munt, 2015).
STRATEGIES FOR THESE CONFLICTS
Some of the proposed strategies that can be undertaken to overcome these conflicts
at Venice ad Barcelona include the following:
Some of the environmental friendly steps can be taken by the government which
shall lay its focus on the development of the cultural and heritage sites and its
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maintenance so that the interests of the visitors can be fostered towards Barcelona
and Venice (Millar, 2016).
Policies can be laid out which helps in devising the rights and responsibilities of the
visitors as well as residents so that the conflicts between the local residents and the
visitors can be resolved to ensure the sustainability (Mowforth and Munt, 2015).
Government and local bodies of Barcelona and Venice should be encouraged so
that the resources can be conserved and preserved ensuring the transparency of the
money exchange. This transparency will help in gaining more contribution of the
government towards the conservation of the heritage and cultural resources (Becker,
2016).
The anti-pollution initiatives should be encouraged and to stop the pollution the
penalties should be charged so as to preserve and conserve the resources
(Mowforth and Munt, 2015).
In order to save the overcrowding the number of tourists should be reduced which
will help in reducing the problems and the other conflicts as well.
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TASK 2- REFLECTIVE REPORT
On the basis of my field trip to the National Maritime Museum, The British Museum
and The Queen’s House a reflective report will be presented which will portray the
purpose of the heritage and cultural attractions which effectively meets the needs of
the different customers.
2.1 THE PURPOSE OF HERITAGE AND CULTURAL ATTRACTIONS IN
MEETING THE NEEDS OF DIFFERENT CUSTOMERS
The British Museum
During my visit to the British Museum, it was witnessed that the museum has a
range of the library for the researchers that consists of the journals and various
literature that enhances the knowledge and scope of research for the researchers. It
encourages many researchers to visit this museum and renders them wide
information and motivates for their contribution (Mowforth and Munt, 2015). Another
purpose of the British Museum is to fulfil the recreation needs of the tourists by
rendering them proper information and the guides through the literature. Another
purpose of this museum is to extend entertainment and workshops to the children
and family which boosts their education and entertainment needs and develop the
better understanding about the British History. Some of the events were also
organised there which includes the “Exploring Egyptian Mummies” where the
researcher students of the university take part and thus attracts many children and
families as well (Salazar, 2017).
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The National Maritime Museum
While visiting the National Maritime Museum I gained insights that this is the most
visited museum in the UK that has a collection of varied art pieces and the objects
from the oceans and navy. From my visit to The National Maritime Museum, the
purpose became evident that it focuses on children as they offer free entry to them
so that they can visit the children’s gallery and works on different activities there.
This also renders online maps, tour guides to the education tourists. Thus
information and knowledge about the sea world is injected in the tourists of the
National maritime museum (National Maritime Museum, 2018).
The Greenwich Park
I observed during my visit to The Greenwich Park that there are cafes, sports
activities areas and observatory areas located that helps to meets the different
needs of the tourists visiting here (Salazar, 2017). The recreation needs of the family
tourists and the children are fulfilled here. Many events are also organised here
which have again a purpose of rendering entertainment through the marathons,
competitions for the visitors, awareness weeks and many more (Langley, 2018). The
Greenwich Park is also involved in arranging many nature conservation activities that
aim to encourage the prevention and conservation of the natural resources. It also
facilitates many rides and facilities of the children visiting the parks. Thus the
purpose involves the entertainment and recreation needs of the different visitors
(Millar, 2016).
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