Detailed Report on Heritage and Cultural Tourism Management - BTEC HND

This report provides a comprehensive overview of heritage and cultural tourism management. It begins with an introduction to the subject, covering the development of the heritage and cultural industry, potential conflicts in conservation, and the purposes of heritage and cultural attractions in customer satisfaction. The report then delves into the impact of different ownership models in managing heritage sites, the roles and responsibilities of organizations, and the methods and media used for interpretation. The report analyzes the British Museum and Victoria and Albert Museum's role in tourism and the satisfaction of various visitor types, including students, scientists, and families. It also examines the impact of public, private, and mixed ownership models on heritage and cultural site management, and the responsibilities of organizations like Madame Tussauds in promoting cultural heritage, environmental protection, and sustainable tourism practices. The report concludes with a discussion of the importance of tourism management for protecting resources and the role of technology in conservation.

HERITAGE AND
CULTURAL TOURISM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Development of heritage and cultural industry....................................................................1
1.2 Potential conflicts in conservation of heritage and cultural resources..................................2
TASK 2............................................................................................................................................3
2.1 Purposes of Heritage and cultural attractions in customer satisfaction.................................3
TASK 3............................................................................................................................................4
3.1 Impact of different ownerships in management of heritage and cultural sites......................4
3.2 Roles and responsibilities of organisation in heritage and cultural industry........................6
TASK 4............................................................................................................................................6
4.1 Methods and media used for interpretation within heritage and cultural industry for
tourists.........................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Tourism management is essential for protection of natural resources and taking care of
heritage as well culture of the country. It is useful for maintaining and sustaining tourists'
attraction towards tourism sector. The present report is based on understanding growth of
heritage industry in UK and political conflicts occurs for conservation of its resources. In
addition to this, purpose of heritage attractions for tourists' satisfaction with its services.
However, roles and responsibilities of organisations in heritage industry can be explained.
Including this, methods and media used for interpretation in culture industry for tourists is to be
expressed through this assignment.
TASK 1
1.1 Development of heritage and cultural industry
Enclosed in attached poster.
1.2 Potential conflicts in conservation of heritage and cultural resources
It has been noticed that there are number of issues that local authorities and government
faces in regard to develop the heritage and cultural tourism. One of key reason behind such
aspect is improper conservation of heritage and cultural resources. It is essential for government
to conserve the heritage and cultural resources in Tibet so that it can assist in attracting travellers.
Also, it is significant for State Administration of Cultural heritage to develop principles for the
conservation of Heritage sites in Lhasa, Tibet (Agapiou and et.al., 2015). By having a continuous
improvement in the heritage tourism the level of economic development can also be advanced.
In addition to this, it can be said that planning is also an issue for Tibet for effective
conservation of heritage and cultural values. If planning and implementation of tourism
strategies are not appropriate then it might affect the overall development in negative manner. As
Tibet development is greatly dependent over China support so low level of funds for technology
is also a critical issue. In present era the customers are more attracted towards use of technology
but due to improper technological investment the development and conservation of sites also get
impacts. It is necessary for Tibet government to ensure about additional financial sources so that
such kind of issues can be overcome in desired manner (Guo and Sun, 2016).
Along with this, local authorities also faces issues in respect to the revenue advancement
so effective measures need to be taken into account. Conflict in regard to transportation is also
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need to be referred effectively so that long term sustainability can be taken into account. If
transportation facilities at heritage and cultural sites are not appropriate then overall development
will be influenced in negative manner. Moreover, the legal values can also impact the heritage
and cultural sustainability so authorities need to be concerned about it (Hampton and Jeyacheya,
2015). In addition to this, it can be said that issue of capital intensive is also need to be referred
by the management. It has been identified that the heritage and cultural attractions need high
maintenance cost. It means the Tibet government need to be ensured about the measures that can
control such aspect.
Furthermore, the environmental issue also impacts the conservation of heritage and
cultural sites. Due to high level of tourism activities and less facilities in regard to infrastructure
might create a cleanliness issues. Such kind of measures impacts the overall outcome so
authorities need to ensure about environmental and infrastructure standards. With an application
of such aspects the issues can be resolved and lead to continuous development of sites (Jiang,
Gretzel and Law, 2014). There are various tourism activities that encourages trade in stolen or
cultural property also affect the cultural resources of the host nation. It indicates that overall
development of such values is harmful for tourism activities. By having a better sustainability the
issues can be resolved in desired manner.
TASK 2
2.1 Purposes of Heritage and cultural attractions in customer satisfaction
The British Museum and The Victoria and The Albert Museum set purpose tom meet all
tourists' expectations regarding tourism and destinations. In this regard, heritage and cultural for
tourism management is presented. However, for taking advantage of tourisms, there are several
kinds of visitors come for different purposes. For example; students for education, scientists for
research and fact finding, families for entertainment and so on. Therefore, cultural destination
and tourism management is appropriate for travellers and entity also (McCombes, Vanclay and
Evers, 2015). In this regard, purposes for heritage and cultural attractions are appropriate for
tourists' satisfaction effectively. For these purposes, purposes of attractions for several visitors
can be understood as below:
 Students: Varieties of students are come to visit British Museum, Victoria and Albert
Museums for acquiring knowledge related to attractions and destinations of UK.
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Therefore, satisfying them with proper knowledge and services affects tourism
management. In this regard, tourism and attractions targets to provide them proper
knowledge related to heritages and museums. Including this, adequate cultural sites and
management of cultural tourism is essential for this purpose efficiently (Morrison, 2013).
For example; students from varies countries are of different languages users as per their
country's culture and systems. For providing them comfortability according to their
desired system also impact on their satisfaction level towards tourism attractions.
Therefore, tourism facilities related to museums set target to fulfil students' needs in
regards to tourism and eduction sector.
 Scientists for research: There are several scientists come for research and fact findings
regarding attractions and British and The Victoria Albert Museums. Therefore, providing
them proper destination and their requirements remains best suitable to satisfy them.
However, helping them for innovations and proper guidelines are required for their
comfortability (Mortara and et.al., 2014). Thus, for fact finding and providing proper
searched heritage to scientists is benefited for their research and satisfying them
effectively.
 Families for entertainment: Tourists as family and group of people who come for
entertainment and visiting heritages gets proper satisfaction from tourist guide of British
and Victoria Albert museums. Including this, targets are set providing comfortability to
them and satisfaction with its travelling and accommodation services. In this regard,
tourism management and effective facilities provided to them efficiently. Therefore,
visiting families who visit for the purpose of entertainment and enjoying heritage as well
different culture of the country take advantage of services provided by tourism sector
(Petrova and Hristov, 2016).
TASK 3
3.1 Impact of different ownerships in management of heritage and cultural sites
Impact of different ownerships in management
of heritage and cultural sites
For management of heritage and cultural sites, tourism sector of country plays vital role that
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influences economic and other sectors' development efficiently. However, ownership for taking
care of heritage and culture of the country. In this regard, several types of ownerships are
implemented for heritage and cultural management that affects satisfaction level of tourists and
protecting heritages of the nation. Therefore, public and private ownerships are presented for
proper management of heritage. In public ownership, government interferes for management of
heritage and culture. While, in private ownership, government does not interferes that much
also services provided by owner at his own level. Thus, impact of public and private ownerships
for heritage and cultural management regarding proper tourism can express as:
Public ownerships:
In this management system, government
interferes also gives instructions to be
followed on to protect heritage and culture for
British Museum of the country. Moreover, it
aims to get social welfare and protecting
nation's heritage through considering different
country's people beliefs as well interest. In this
regard, various tools are obtained for
maintaining historical sites and proper
protection of country's efficiency done by
government agencies and proper management
of tourism as well. Hence, impact of public
ownership for tourism management can
understand as below:
 Society and different countries' people
trust can build up by providing
services of British Museum in
perspective of public welfare.
 Issues occur related in heritage sector
can be solved out through this heritage
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and cultural management of tourism
sector of the country.
 British tourism services and proper
protection of heritage can achieve
through this way.
 Legal authority to protect natural
resources and heritage of UK. For
instance; England Heritage and British
museum of the country who works for
reducing damages of natural resources.
 Influences on job creation also
enhances foreign investment that
contributes in financial development of
the nation.
Mix ownership: In this ownership, semi-
governmental rules are followed on for
protecting heritage and culture of UK. It is
helpful for creating effective environment and
economic growth of the nation efficiently.
However, impact of mix ownership on
heritage and cultural industry for tourism
management can understand as:
 Charges minimum for providing
tourism services including travelling
and accommodation to visitors belong
to different countries worldwide.
 Helpful to increase value of culture by
diversification in the country.
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 Maintains balance between
government bodies and private firm for
effective heritage and cultural
management.
Private ownership: Organisations who have
private ownership for protecting heritage and
natural resources for Science museum group.
In order to this, less government interference
is obtained for decision making and services of
tourism. In addition to this, Madame Tussauds
also come under this sector's ownership in
which tourists' attraction is maintained and
developed for tourism services and increasing
their efficiecncies. Theses entities focus on
increasing its profitability and enhancing
number of customers across the country. In
this regard, its impact on management of
heritage and cultural sites can describe briefly
as:
 Provides education facilities and
special guidance related to heritage and
culture of the country for Science
museum group.
 Specific services are provided to
scientists for effective research also
help them for better innovation and
fact findings.
 Impacts on employment sector of the
nation influences other sectors of the
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country effectively.
Thus, these ownerships provide heritage and
cultural management in tourism sector for
protecting its services in context of
government interference. However, it is
helpful for taking care of natural resources of
the nation as well economic and other sectors'
development efficiently. Including this, good
relationship with foreign countries is
established that affects country's development
in regards to financial, employment and
various other sectors effectively.
3.2 Roles and responsibilities of organisation in heritage and cultural industry
Madame Tussauds is a tourism service provider company which provides many types of
services like tour, hotels, flights and travel related services. It is a wax museum situated in
London attracts tourists at maximum level and maintain their attraction with tourism services.
There are many types of roles and responsibility of a travel company against the culture
and heritage of world. They not only provides the services to their customer but their
responsibility against nature and its safety. Following factor of Madame Tussauds towards the
development of heritage and culture (Hampton and Jeyacheya, 2015).
 Protection of environment :- Madame Tussauds have to work on the safety of
environment and air pollution by carbon (Jiang, Gretzel and Law, 2014). Air pollution
and carbon offsetting is a major safety issue of environment.
 Changing cultural adaptation:- Human are facing many stages of cultural
diversification and adaptation in last decades. However, climate changes raises the
possibility of high rain, flood, increasing in temperature, storm etc.
 Eco -friendly product:- another responsibility of Madame Tussauds is developed their
Eco friendly product which are providing social, economical, and environmental benefits
to provide health safety of people.
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 Responsibility towards wild life :- In a tourism business some holiday packages not
complete without seeing animals in their own environment and their behaviour
(McCombes, Vanclay and Evers, 2015).
 Water scarcity :- Water is main part of holiday. Many holiday destination have water
scare regions. It is not hard to overcome from misuse and reducing the water
consumption.
 Economic development:- Economic developments an important aspect towards the
tourism management company. Madame Tussauds promotes the community to work
with them and live a good life. They can purchase from local market and give big
contribution towards local families and their economic development (Morrison, 2013).
 Other aspects:- A responsible tourism is a way to positive difference between people
and destination which is travelled (Robinson and et.al., 2016). There are some key factors
which are important to follow by British Museum or any travel company:-
 Respect the local culture and nature of living.
 Buying in local market and give revenue to the local families.
 Save water and energy these are precious resource.
 Protecting the wild life.
 Saving favourite heritage and cultural destination for future.
 Proper dispose of waste and recycling maximum things to secure and clean historic
building and world heritage.
TASK 4
4.1 Methods and media used for interpretation within heritage and cultural industry for tourists
Different tools and techniques are used for interpretation within heritage and cultural
management in tourism sector (Robinson and et.al., 2016). However, two museums such as;
British Museum and V&A plays effective role in tourism management and attracting tourists
towards its attractions.
British Museum:
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It is situated in Bloomsbury of London which is one of the world famous that is non-
departmental public body. There is collection of natural history and books as well manuscripts
which is appropriate for getting attraction of tourists at high level.
Victoria and Albert museum:
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It was founded in 1852 also well kn own in the list of greatest museums. However,
several number of tourists are come for different purposes that increases its efficiencies. It is
known for famous artistic which attracts visitors at most.
However, different methods for providing information to visitors can be described as below:
 Online resources/ media: For providing information related to tourism services of
British Museum and V&A, social networking sites like; Facebook, Twitter are used for
advertising and attracting them effectively. In addition to this, it is useful to promote and
interpretative these sites as online source for online information through audio-visual
ways (Shoval and McKercher, 2017). Thus, online media is interpreted also remains
helpful for tourists' attraction and proper social awareness.
 Personal and non-personal media: In this interpretation, information are shared through
personal as tourist guides and non-personal involving audio-visual media are used for
displaying tourism services of British Museum that affects demand for tourism services
(Timothy and et.al., 2017). Including this, personal and non-personal media tools are
used for attractions and media and getting information related to heritage and cultural
management in tourism sector.
 Thematic interpretation: It creates effective communications between tourists and
entity which provide tourism services. However, interpretation and advertisement for
V&A services are done in thematic presentation that affects number of visitors and
attraction towards museums as well natural resources of the country (Agapiou and et.al.,
2015). In addition to this, thematically presentation is used for building up trust of
visitors towards tourism services. Therefore, it is interpreted that using media related and
interpreting its services impacts on demand for taking advantages of services and
increasing in number of tourists . It also affects economic growth and employment sector
of the nation efficiently. Thus, thematic interpretation and media remains appropriate for
heritage and cultural management in tourism sector the country effectively.
Hence, with the help of above mentioned interpretations and media, information
regarding British Museum and Victoria and Albert Museum services can provide to various
tourists belong to several countries worldwide. In addition to this, advertisement of services
provided by tourism sector can be effective for increasing efficiency of tourism services and
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