HERITAGE AND CULTURE: Industry, Conflicts, and Interpretations Report

This report examines the growth and development of the heritage and cultural industry within travel and tourism, analyzing its significance and economic impact, particularly in the UK. It discusses potential conflicts in the conservation of heritage resources, using the case study of Lhasa, Tibet, to illustrate the challenges of balancing commercial interests with cultural preservation. The report further explores the purpose of heritage and cultural attractions in meeting the needs of diverse customers, highlighting the importance of market segmentation and customer understanding. It then delves into the roles, responsibilities, and ownership structures within the heritage and cultural industry, assessing the impact of different ownership models on site management. Finally, it addresses the methods of interpretation used within the industry to enhance tourist experiences and convey historical and cultural information, concluding with an overview of the key findings and implications for the future of heritage tourism.

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Contents
Task 1:.............................................................................................................................................2
LO1: Understand the growth and development of the heritage and cultural industry within travel
and tourism......................................................................................................................................2
1.1 Analyze the growth and development of the heritage and cultural industry.........................2
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the
case study of Lhasa, Tibet............................................................................................................2
Task 2:.............................................................................................................................................3
LO2: Understandings the propose of heritage and cultural attractions within the travel and
tourism sector...................................................................................................................................3
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customers
......................................................................................................................................................3
Task 3:.............................................................................................................................................5
LO3: Understanding the roles, responsibilities and ownership of organisation in the heritage and
cultural industry...............................................................................................................................5
3.1 The impact of different of ownership on the management of heritage and cultural sites......5
3.2 Roles and responsibility of organization in the heritage and cultural industry......................5
Task 4:.............................................................................................................................................5
LO4: Understand the role of methods of interpretation within the heritage and cultural industry. 5
4.1 Methods and media used for interpretation within the heritage and cultural industry for
tourists..........................................................................................................................................5

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Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Task 1:
LO1: Understand the growth and development of the heritage and cultural industry within travel
and tourism
1.1 Analyze the growth and development of the heritage and cultural industry
The historical monuments and cultural places of the country are called the heritage. The
monuments from the past and the cultural sites which are preserved are also called the heritage.
The history of the place, the interaction, people and the places. U.K. is a country which is full of
history and heritage for that reason the cultural and the heritage tourism is most famous in that
country. The heritage industry in U.K. is the most important industry. The heritage and the
cultural tourism industry gives the huge boost or the support to the economy of the U.K. During
the time of 19th, and the 20th century the government took the industry seriously and started to
give funds and renovate the libraries and the museums. The council for the encouragement of
music and arts is the first national body of administration was formed to maintain the cultural
and the heritage industry of the U.K. this organization started funding to the heritage places of
the U.K. to reinstall and renovate those places for the tourist from which they can earn money
from the tourism business, and it will boost the economy of the country. After this, the
department of the education took the responsibility of the British libraries, museum, and the
galleries it was in the year of 1965. The regional art spread themselves across the U.K. in 1970,
and in 1990 the national art and the media strategy took they responsibility of this industry for
spreading the business
In today's world, U.K. has developed their heritage and the cultural industries and that also
giving a huge support to the economy of the U.K. The heritage and the cultural tourism offers

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huge employment to the citizen of the country. This is helping the country to recycle their
economy. In the year 2009 the industry got a shock for the economic downfall in the country, but
after that, the industry is again started to run successfully. During the time of Olympics,
Paralympics and the world cups the tourism industry got a great boost. U.K. has a great heritage
for which the country is prospering. During the time of these events, the tourism market got a
huge boost because at this moment varies of people gone for tourism and want to visit the
interesting sites of the U.K.
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the
case study of Lhasa, Tibet
There was a time when the heritage places all around the world used to be considered as the most
attractive place. Nowadays it has become a business for a few groups of people who think that
the comfort level of tourists must be maintained in any ways. That is the point where the conflict
arises. Here in this case it has been seen that in Tibet a popular and big international resort group
is going to construct a five star hotel in the Tibetan capital Lhasa. This can lead the situation in a
worse place than before. One can say that these commercial ventures can harm the Tibetan
culture. This thing has been warned by some external overseas advocacy group. Free Tibet has
launched a campaign to boycott worldwide Inter continental hotels over the company’s “Resort
Lhasa Paradise”. It is done by saying that the infra-structure of the hotel is affecting the political
situation of Tibet. Chinese government has taken the responsibilities in their hands saying that
the renovation of Lhasa’s traditional Barkhor old town district outside the sacred Jokhang
Temple will be done. Moreover if the hotel is built then huge number of Chinese tourists will
obviously want to visit the tourist’s place and this will make the local culture less important.
Moreover, opening the hotel in Tibet means the involvement of the Chinese culture will be

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increased slowly. So it can be seen that the conflicts have become mandatory in every part of the
world especially where the conservation of the heritage and the natural resources takes place.
Task 2:
LO2: Understandings the propose of heritage and cultural attractions within the travel and
tourism sector
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customers
There are different reasons that have resulted in the shift of tourism in old sun and sea. The
heritage and cultural tourism have shown hike rises in the past few years due to the varied and
demanding growth of the public and tourism from other spots that results in the growth of the
economy of the country too. The market segmentation is one of the most important features that
help the tourism industry to choose their target customers and act their business according to the
need of the customers. The heritage and cultural activities have five types of tourists in the travel
and tourism lines. There are many purposeful customers who seek for much informative
knowledge through tourism and culture. The customers to the different heritage and cultural sites
will make the customers aware of the reach the informative sites. This approach emphasizes the
significance of:
• The traveler
• The essential association in the inside and out explorer understanding
• The result of transportation burdens on show corridor visitors' bits of information

HERITAGE AND CULTURE
• The pioneer's dedication for guaranteed, strong and proficient sorts of transport.
Inspiration driving the Royal Academy of Arts, UK
The Royal Academy of Arts in the UK is the most gone to science and development exhibition in
Europe. There are in the plenitude of 15,000 purposes in plain view; with amazingly well-known
articles for delineation the Apollo 10 order shell and Stephenson's Rocket. The visit to its
interrelated shows passed on to nearness fundamental, consistent models and forefront science
legacy considers. Similarly, we were also prepared to practice what it's compared to shiver with
the Red jolts or launch into space on an Apollo space assignment in the eye-getting 3D besides,
4D test frameworks or watch a film on a show higher than four twofold story transports in the 3D
silver screen.
Explanation behind the British Museum
English Museum in London is the country's most essential voice of protecting; being part of the
National Trust for Historic insurance is focused on saving the critical spots. These are the spaces
that let know our stories, offer exceptional and groundbreaking understandings at present, and
grasp a vivacious prospect for the developments of tomorrow. The visit to British Museum
cleared up the course on-the-ground exhibit to screen pivotal structures and regions when they
are endangered. This chronicled focus has the motivation to reinforce on State house Hill and in
statehouses and area paths countrywide for sanctioning that monitors eminent landscapes.
Needs and demands of visitors to both the show lobbies
The Royal Academy of Arts is the most stayed science and development presentation lobby in
London.There are more than 15,000 things in plain view, together with world-understood articles
like the Apollo 10 arrange case and Stephenson's Rocket. English Museum went for defending

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and saving momentous ranges, with the voyage topivotal regions and made us aware of the
history around them. This chronicled focus support the close-by social requests and moreover
fulfils the necessities and solicitations of the voyagers to the British display lobby. The recorded
focus tries to imagine concerning the voyagers in stores of different strategies, from a
considerable measure of varying viewpoints. The particular visitors moreover ran with us to the
display. These joined the school groups, adults from various inventive fields, families, teachers,
and a couple of people who just expected to loosen up from their step by step enraged schedules.

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Task 3:
LO3: Understanding the roles, responsibilities and ownership of organization in the heritage and
cultural industry
3.1 The impact of different of ownership on the management of heritage and cultural sites
The business of tours and travels has gained profit and stability very frequently with time,
especially with the help of the heritage and cultural sites. People are fond of heritage and cultural
places of their nation and even in other countries. This is the main reason, for which, a huge
number of private as well as public organizations have stepped in ownership. Usually most of the
heritage and cultural places in the world are under the ownership of the local or the national
government but still there are also some heritage places which are owned by any private or
public organization. These kinds of ownership obviously affect the heritage and cultural place in
many ways such as politically, institutionally and collaborate. All these points are mentioned
below.
Political
Political impact on the heritage and cultural sites are the most notable factor. It is the prime
responsibility of the local or the national government to provide enough safeguard to that
particular heritage or cultural site. If the local or the national government does not take proper
are of the heritage or the cultural place it would not be able to maintain its architecture. But this
usually does not happen. Almost every renowned heritage and culture places are properly
preserved by the government. Other than this there are also some other responsibilities of the
political party or the ruling party regarding the heritage and the cultural sites such as to provide
all the needed assistance to the site and also to promote the heritage place for people to know

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about it and to visit it. These are the main responsibility of the political parties towards the
heritage and the cultural sites.
Institutional
Most of the heritage and the cultural sites in the world have some institutional evidence and
impact. Again it is the responsibility of the local or the national government to preserve the
institutional evidences properly so that it can be conveyed to the youth as well as the next
generation. Many institutional organizations arrange excretions to the heritage and the cultural
places for their students to learn about that particular heritage or cultural site. Other than these
reasons there are also some other institutional impacts which affects the heritage and the
cultural sites. The owner, if private organization is investing money in the heritage and the
cultural place as business, thus the management of the organization must look after the
maintenance of the heritage and the cultural place. This is how they will be able to preserve the
heritage and the cultural place as well as increase their business.
Collaboration
Some of the heritage and cultural places are under the ownership of both government and some
private organization. In these cases it is the responsibility of the government as well as the
private organization to preserve the heritage and the cultural site properly so that it can remain as
a heritage and cultural site. The heritage and the cultural sites which are under the ownership of
both government and some private organization are in a bit ore benefit as the ruling government
as well as the private organization both invests money for the betterment of that particular
heritage and cultural site. Ultimately the cultural place is benefited. These are the main and the

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most important factors which affects the different types of ownership on the heritage and the
cultural places of the world.
Though there are some advantages for the heritage and the cultural sites being under the
ownership of government or any private organization, but still there are some negative parts as
well. All the private organization who has the ownership of different heritage and cultural sites
are investing their money and time for business, to be more précised, to earn money and gain
profit. Thus naturally there occurs a competition between the different private organizations. In
these competitions, ultimately the heritage and the cultural places are harmed both socially and
financially. Beside this, internal conflicts, difference in working strategies are also some points
which are very obvious in any private organization and are harming the reputation and the
significance of the heritage and the cultural places. Though the heritage and the cultural places
which are under the ownership of government are free from these kind of competition or rivalry,
but still there occurs some other issues such as the pressure from other political departments,
pressure of the opposition and many others. All these issues are harming the heritage or the
cultural places of the world as a whole. Thus the above passage proves that the different
ownership on the heritage and the cultural places of the world has both positive and negative
impacts on the heritage and the cultural places.
3.2 Roles and responsibility of organization in the heritage and cultural industry
Roles and responsibilities of non government or private organizations are huge upon the
preservation of the heritage and the cultural sites in the world. Most of the heritage and cultural
places in the world are under the ownership of the local or the national government, but still
there are many organizations or companies who have taken the responsibility of preserving the

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heritage and the cultural place of the world. For example in England there is an organization
which contributes for the betterment of the preservation of the heritage and the cultural places of
the world, which is the Historic Building and Monument Commission for England. The main
purpose of this organization is to provide everything which is needed for the betterment of the
preservation of the heritage and the cultural places of the world. This organization is also known
as the English Heritage. This organization has preserved many archeological sites and provided
everything that is required for the betterment of the heritage and the cultural places. There are
some certain ways in which the organizations can help the heritage and the cultural places such
as by providing financial support. Each and every heritage and cultural places or the
archeological sites and landscapes need some maintenance which usually requires a huge amount
of money. In these cases some private and also some public organization take the ownership of
that particular heritage and cultural site and then invests lots of money in that particular culture
place both for the personal benefit of that organization and also for the maintenance of the
heritage and the cultural site. if the private organizations would not invest money for the
maintenance of the heritage and the cultural places of the world, those monuments or
architecture or the archeological landscapes would not last longer. Thus it is actually very
beneficial for the heritage and the cultural places that the private organizations are investing
money for the maintenance of the architecture or the significance of the monuments or the
heritage places. Other than this, there is another responsibility of the private organization
towards the betterment of the heritage and the cultural places of the world. The organizations
should promote the heritage and the cultural places and bring the glory of that particular place in
front of the world, so that more people could know about it and come to visit it. In this way the
heritage and the cultural places as well as the private organization will be benefited. As the