This report provides a comprehensive environmental analysis of the Hermes fashion industry. It begins with an introduction to environmental analysis as a strategic tool and its application to the Hermes business. The main body of the report explores the impact of the pandemic on the fashion industry, specifically using PESTLE analysis to examine political, economic, social, technological, legal, and environmental factors. The report then utilizes Porter's Five Forces model to analyze the competitive environment within the fashion industry, focusing on competitive rivalry, the threat of new entrants, the threat of substitutes, and the bargaining power of suppliers and customers. Furthermore, the report discusses the opportunities and challenges facing the fashion industry, including the impact of the pandemic on the industry's operations and profitability and provides SWOT analysis. The report also mentions opportunities like increased safety measures, and the use of digital marketing. Finally, the report concludes by summarizing the key findings and the importance of environmental analysis for business success.
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