This report provides a comprehensive analysis of Hermès' luxury marketing strategies, focusing on the period of July-October 2020. The report begins with a brand background, detailing Hermès' history, product range, and global presence. It then delves into a SWOT analysis, identifying the brand's strengths (strong brand legacy, wide product range, and global presence), weaknesses (poor CRM, limited e-commerce presence, and reliance on leather goods), opportunities (expanding into new markets and product lines, and opening new stores), and threats (competition, counterfeiting, political and economic factors, and animal welfare concerns). The report explores the brand's problem, which is the challenge of maintaining exclusivity in the digital age, and outlines the brand's direction, highlighting its heritage, craftsmanship, and unique approach. The report also includes the marketing objectives, target market, KPIs, and budgeting for a Petit-h craftsmanship workshop. Finally, the report outlines the marketing goals of the campaign. The report concludes with recommendations for future marketing strategies.