QAB020N516S: Entrepreneurial Opportunity - HERVI.com Business Plan
VerifiedAdded on 2022/12/27
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Project
AI Summary
This project presents a detailed business plan for HERVI.com, a women's clothing startup. The plan includes an introduction, market analysis (micro and macro), industry analysis (macro and micro using Porter's Five Forces), and a team assessment focusing on mission, aspirations, and risk propensity. The analysis identifies the target market, competitive advantages (single brand, varied price range), and the company's mission to become a market leader. The project also addresses team execution, including communication strategies and value chain considerations. The conclusion emphasizes the effectiveness of the business model in motivating and managing business functions. The project uses the 7-domain model from John Mullins' book "The New Business Road test" to analyze the business idea. It analyzes the target market, competitive advantages, and the company's mission to become a market leader.
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