HP Case Study: Organizational Change and Revenue Growth Analysis

This case study analysis examines the challenges and changes faced by Hewlett-Packard (HP). The analysis focuses on the factors driving organizational changes, including external pressures like cloud-based document exchanges and competition, as well as internal factors such as layoffs and restructuring. The study explores how these factors have impacted HP's revenue and growth, and the strategies the company has employed to address these issues. The analysis highlights the impact of management decisions on the company's performance, the challenges of large-scale organizational change, and the importance of adapting to market trends. The document references key insights from the case study brief, emphasizing the importance of cost-cutting, employee morale, and the overall impact of the company's decisions on its future prospects. References from academic sources are also included to support the analysis.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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MANAGEMENT
Answer to Question 1
The forces for change which are causing HP to undertake the organizational change
includes:
Outside Forces Related to Change- It includes the different cloud-based document
exchanges which are making the different customers less reliant on the printers. Moreover,
HP has the difficulty in breaking in tablet market which is mainly dominated by the other
competitors which are present in the respective scenario (Van der Voet and Vermeeren 252).
Moreover, the revenue of the HP Company has been in the position of continual decline and
it makes the shareholders lose faith in the company.
Inside Forces Related to Change- On the other hand, the decision of the company HP
of laying off more than 50000 employees during restructuring, it led to issues related to
productivity. Moreover, the company had to restructure into two different clusters which
affected their efficiency and growth (Cummings, Bridgman and Brown 60).
Therefore, these are the two forces both inside and outside which are leading to the
ineffectiveness in the different services which are provided by HP and it impacted their
growth prospects negatively.

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MANAGEMENT
References
Cummings, Stephen, Todd Bridgman, and Kenneth G. Brown. "Unfreezing change as three
steps: Rethinking Kurt Lewin’s legacy for change management." Human relations 69.1
(2016): 33-60.
Van der Voet, Joris, and Brenda Vermeeren. "Change management in hard times: Can change
management mitigate the negative relationship between cutbacks and the organizational
commitment and work engagement of public sector employees?" The American Review of
Public Administration 47.2 (2017): 230-252.