HexaDrive: Dragons Den Presentation - Electric Motorcycle Venture

The presentation introduces HexaDrive, a London-based company offering electric motorcycles, addressing the growing demand for sustainable transportation. The product background highlights the advantages of electric engines and the niche market the company aims to capture. It provides data supporting the shift towards sustainable initiatives and the environmental benefits of electric vehicles. The business plan includes offering products at niche prices, initially through orders, with a focus on a high return on investment (ROI). The company seeks seed capital of £50,000, primarily for engine development, with a break-even point after selling three motorcycles. Investment allocation prioritizes marketing, product development, and supply chain management. The presentation concludes with a summary of HexaDrive's mission, investment highlights, and the potential for significant ROI, emphasizing the company's commitment to innovation and continuous improvement, and aligning with the Dragons Den brief requirements.

HEXADRIVE
E - M O T O R C Y L C L E S

INTRODUCTION
The aim of the presentation is to:
• Discuss the background of the product
• Present data to support the idea
• Provide rationale for the product
• Justify Investment allocation
• To provide summary of the presentation

PRODUCT BACKGROUND
• HexaDrive is a company offering motorcycles powered by electricity.
• The company is based in London.
• Aligned towards environmental sustainable needs.
• Numerous scooters run on electricity
• However, lack of motorcycles available that are powered by electricity.
• Hence, Hexadrive solves the issue, by providing power coupled with
sustainability.

PRODUCT BACKGROUND
• Electricity reduces the power of the engines.
• But not HexaDrive.
• The power of the motorcycles provided by HexaDrive will be satiated with
the help of the high powered electric engines.
• The products will be offered in the market at niche prices.
• In the initial stages of the Product Life Cycle, the products will be offered on
the basis of orders.

DATA
• It has been found that companies
are aiming to gain alignment
towards sustainable development
initiatives (Kushwaha, and Sharma
2016).
• Tax rates are subsidized if products
are sustainable in nature (Wood,
and Hertwich, 2013).
• More companies are gaining
alignment to sustainable initiatives.

DATA
• Vehicular emission are causing
increasing depletion of the quality of
the environment (Amato et al. 2014).
• The rise of CFCs in the atmosphere is
leading to changes in the components
of the environment (Pawan 2014).
• Incidences of acid rain is increasing.
• Thus, companies are shifting eco
friendly production techniques and
sustainable production.

RATIONALE BEHIND THE
INVESTABLE IDEA
Business plan;
• Products to be offered at niche prices
• Products to be offered on orderly basis.
• The electric combustion engines are in currently in the prototype phase.
• Powered by chargeable batteries leading to zero emissions.
• Hence, product aligned to current behavior of the consumers.

RATIONALE BEHIND THE
INVESTABLE IDEA
Return on investment or ROI:
• The motives of the company is backed up by seed capital or initial
investment of £50,000.
• Maximum part of the investment will be allocated to development of the
engine.
• With an estimated price of £21,000 the price break even can be achieved
after the 3 vehicles.
• The expected ROI after the sale of 3 motorbikes = £63,000
• Expected ROI after 2 months = £105,000.

INVESTMENT ALLOCATION
Following are the activities into which the investment will be allocated;
• Procurement: Establishment of production facility (Rented facility for initial
phase)
• Staffing: Recruitment and selection of workforce
• Supply chain management: Development of relationships and management of
relationships with the suppliers
• Raw material sourcing: Sourcing raw materials fork production of bikes.
• Product development: Manufacturing and assembly of parts into final products
• Marketing: Digital and Social media marketing.

INVESTMENT ALLOCATION
• Marketing would be prioritized.
• Generate product awareness
• Relationship development and finding investors would be prioritized.
• Digital marketing would play a key role
• Innovation would and R&D would be responsible for product development.
• Kaizen or Continuous improvement to be prioritized.

SUMMARY
• HexaDrive is a London based company offering motorcycles powered by
electricity.
• The motorcycles will be offered in the market at niche prices.
• The products will be offered in the market at niche prices.
• Companies are gaining alignment to sustainable initiatives.
• Companies are shifting eco friendly production techniques and sustainable
production.
• Break even can be achieved after the 3 vehicles at £21,000 each.
• Investment allocation activities have been provided.

REFERENCES
• Amato, F., Cassee, F.R., van der Gon, H.A.D., Gehrig, R., Gustafsson, M.,
Hafner, W., Harrison, R.M., Jozwicka, M., Kelly, F.J., Moreno, T. and Prevot, A.S.,
2014. Urban air quality: the challenge of traffic non-exhaust emissions. Journal
of hazardous materials, 275, pp.31-36.
• Kushwaha, G.S. and Sharma, N.K., 2016. Green initiatives: a step towards
sustainable development and firm's performance in the automobile
industry. Journal of cleaner production, 121, pp.116-129.
• Pawan, M., 2014. Impacts of Global Warming on Environment. International
Research Journal of Environmental Sciences, 3(3), pp.72-78.
• Wood, R. and Hertwich, E.G., 2013. Economic modelling and indicators in life
cycle sustainability assessment. The International Journal of Life Cycle
Assessment, 18(9), pp.1710-1721.

THANK YOU