This report presents an integrated marketing communication plan designed for Heythrop Park Resort, a hospitality organization. The introduction highlights the role of marketing communication in conveying messages to customers to influence buying decisions. The report outlines communication objectives, including increasing sales and revenue, improving brand awareness, and enhancing the customer base. It justifies the selection and integration of communication channels, such as advertising. The plan includes an executive summary, objectives, and a segmentation, targeting, and positioning (STP) model. The budget details and monitoring and controlling actions are also provided. The conclusion emphasizes the importance of communication channels in the hospitality industry to connect with customers and gain business insights. The report aims to provide a detailed overview of marketing strategies and their impact on the resort's performance.
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