Tourist Resort Management Report: Strategies for Heythrop Park

This report delves into the multifaceted world of tourist resort management, focusing on the Heythrop Park Resort in the UK. It begins by defining and differentiating various types of resorts, such as all-inclusive, beach, and luxury resorts, highlighting their key features and management require...Read More

TOURIST RESORT
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
ACTIVITY 1....................................................................................................................................3
Different types of resort with key feature and management.......................................................3
Different organizational requirement and issues in managing it................................................4
Critical evaluation ......................................................................................................................5
ACTIVITY 2....................................................................................................................................5
Types of resort package..............................................................................................................5
Tactics to achieve overall sales objectives to increase profit......................................................6
Critical evaluation.......................................................................................................................7
ACTIVITY 3....................................................................................................................................7
Business Plan..............................................................................................................................7
ACTIVITY 4....................................................................................................................................8
Different sustainable approaches, practices and initiatives to be implemented..........................8
Critically evaluate the sustainable approaches............................................................................9
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11
.........................................................................................................................................................1

INTRODUCTION
Hotel resorts management is the process by which management is done within the hotel
industry. Such management is required to deal with all kinds of management practices which are
related at manager level. Management of this type is related to various aspects of operations at
management level within a resort. Scope of such management is wider because they deal with
various aspects of management in hospitality industry. This report is based on Heythrop Park
resort that which one of the most famous resort in UK and is based on 18th century model. In this
report things to be covered are different kinds of resort, targetting market. Further business plan
has to be made. In the end various approaches are to be explained in relation to Heythrop Park
resort.
MAIN BODY
ACTIVITY 1
Different types of resort with key feature and management
Resort is that kind of place that is there to provide various facilities and leisure services.
Different resorts are being explained as follows:
All-inclusive resort: These are the resorts which is considered to be as one of the most common
kind of resorts. Such resorts has a specific price that is being charged by them that includes
unlimited foods, drinks and other facilities provided by them. Example of these resorts are
Paradise Harbour resort and Beach Palace (Niu and et. al., 2016).
Beach Resorts: These are the resorts that is based on concept of beaches which means that it is
formed on a near a beach. Such resorts offers guest various exciting activities that is related to
beach. It also provides sports activities like volleyball, scuba diving and boating. Then an special
placed is booked for guest to enjoy ye view of beach.
Luxury resorts: These resorts are known for there services which are luxury in nature. It
includes various services and first class amenities. Also various facilities are there that is
comfortable rooms, lavish bathrooms.
There are various features that is required to be presented in the an resort and these are
explained as follows:

Technical features:In this feature various kinds of things are there that is Wi-Fi, electric lock
and CCTV camera should be there. Such feature is very important in order to enhance all
services of hotel.
Perfect decors: It is also an very important feature in which all basic facilities are to be taken
into account like kitchen cleaning, tide bedrooms and proper room services are included in it.
Safety measure: These are one of the most important key feature which has to be taken into
account. These required to be present from view point of making a visit safe for its employees .
There are various challenges that has to be faced by the manger of resorts in order to
maintain these feature that is as follows:
 Require to keep themselves updated with the changes taking place on day by
day basis.
 Also has to check over the competition within the market.
Different organizational requirement and issues in managing it
Organizational requirements are those kinds of requirements which are related to certain
elements which are required in order to manage various operations. It is helpful in achieving of
goals that has been set by an resort. Some requirements are explained as follows:
Executives: They are one of the most important part of an resort and are also considered as head
of the departments. It is there responsibility to take various important decision. In relation to
Heythrop Park resort executives can form such strategies which is helpful in making services
better and efficient.
Front Desk Services: This is one of the most important and basic requirements because it takes
questions regarding issues and queries of hotel. In relation to Heythrop Park resort this is going
to be very effective in solving of issues in an organization and meet to the needs of guest ton an
possible extent.
Housekeeping: This also an very important element that is required to achieve ultimate
satisfaction and accomplishment of essential tasks. In relation to Heythrop Park resort this is
going to play an very important role as it keeps rooms, bathrooms and other basic facilities clean
in an hotel which makes a task accomplished and achieve customer satisfaction.
Maintenance: It is related to repairing of those items that is damaged, broken or has been
malfunctioned. In relation to Heythrop Park resort it is going help in fixing of TV screen, tiles of

bathroom which is going to make stay of customer comfortable and is going to increase
popularity of resort in market.
Accounting: Another important requirements is of maintaining accounts record or finance
management. In relation to Heythrop Park resort this is going to be very affective in knowing
that where spending is done more and where required to be controlled.
Marketing and Sales: This is another requirement that is required to be taken into account as it
relates to spreading of brand image in market. In relation to Heythrop Park resort this is going to
be very helpful in increasing of brand value which eventually leads to attracting of customers.
Kitchen Staff: It is very important to have an full- service staff to meets the food requirements
of customer. In relation to Heythrop Park resort kitchen staff is going to help in providing quality
food that is eventually going to make customer gain satisfaction. Also this is going to help in
building of brand image of customers (Kataeva and et. al., 2019 ).
Critical evaluation
Hospitality industry is being changing in very drastic manner upon day to day basis in
UK. It is very important for them to work over there strategies and operational requirement. This
can be achieved through proper analysing of all department and there work. In case of
accounting annual accounts is required to be maintained and food quality is required to be
checked. Then policies of management is to be checked which is going to make smooth running
of resort possible. Also maintenance is required to be done once in an month in order to maintain
look of resort.
ACTIVITY 2
Types of resort package
Resort packages are those types of packages which are very important for an resort to
bring variety in its services and fulfilling needs of customer. In other words an resort package is
related over various aspects which help in making an resort grow itself. There are various types
of packages and are being explained as follows:
Holiday package: In this package there are various kinds of facilities are being given to an guest
under precise price. Such packages provides lot of accommodation regarding various things like
giving number of days to stay in hotel. These packages are mainly focused upon providing
enjoyment regarding holidays.

Food package: These are those package which is being formed keeping in mind food and
facilities that are related to it. Such package provides various schemes related beverages and
food items. Fro example dinner for two at five hundred euro. Package of these are being related
to different food items depending upon popularity. It includes dining, lunch and breakfast
facility.
Tourist package: This is related for the purpose of tourism in which people from all over the
world comes to visit a country and its marked destinations. Such package includes transportation
and other requirements in relation to destination visit. These package is only related to various
aspects of tourists visit. For example 15 days visit to Berlin including stay in Berlin tower.
Games and Sports package: Such package are very unique in nature and has to be provides lot
of upliftment for an resort. These include those aspects which are related to specific games and
cultural programs. Under these package various kinds of deals are being introduced which is
helps guest in gaining comfort upon there visit. Also these package are mostly for sports persons
and teams visit regarding a match or any other sport. These are one of the most popular packages
that can be provided by an resort.
Tactics to achieve overall sales objectives to increase profit
Hotel packages are very important part of resort that is going to be used according to the
demand rising in an organization. Such tactics also helps in increasing of profit of resort. Tactics
related to Heythrop Park resort has been explained as follows :
Conducting of SWOT analysis: It is one of the most important tool that can be used by
Heythrop Park resort to mark out internal factors that is being affecting profit growth of the
resort. This is going to make internal working smooth and helping achieving perfection in work.
Also this analysis makes an resort in marking out problems that has been. It leads towards
making process of working smooth that is eventually going to make increase quality of services
(uo and Cheng, 2016).
Conducting of PESTEL analysis: These are that type of analysis which deals with various
factors that is related to policies, economy, society, technology and legal aspects. This analysis
deals with external factors that can affect growth of resort. It is going to make them analyse upon
that factor which are impacting functioning of an resort.
Providing discounts: This means that discounts has to be provided to increase sale and is also
going to attract customers . This is going to be helpful for Heythrop Park resort in increasing of

sale which is going to make customers attract towards the resort. It is eventually going to lead
towards formation of large customer base. It is also going to helps in gaining popularity within
the market which eventually forms an image of an organization in market. All this makes the rise
in profit of an resort.
Understanding pattern of market: This means that it is required to understand all the pattern of
market. This is going to be very useful in increasing of sales. Market analysis is one of the most
essential part which is going make understand the current trend in market. It is going to be
helpful for Heythrop Park resort in a manner that managers and executives can form those
policies which is helpful in gaining of efficient result by increasing profit within an organization.
These objectives that has been mentioned above is going to be very helpful in generating
of profit for Heythrop Park resort.
Critical evaluation
In hotel industry various changes has been taking place in gaining profit and generating
of sales. Sales is an an very important part of the organization and is going to make an resort like
Heythrop Park to successfully increase sales. Sales can be increased through various factor that
has to be kept in mind. SWOT and PESTEL analysis results in marking out both internal and
external factors which is going to be affecting growth of an organization. Also marketing pattern
is going to increase profit by making aware about the factors that is going to make an resort like
Heythrop Park aware upon the situation and is going to help in making strategies related to the
current situation of market.
ACTIVITY 3
Business Plan
Objectives: The main objective of Heythrop Park resort is to achieve satisfaction by
providing services and facilities to its customers. Also Heythrop Park resort is known for its
quality services. Goals of the resort is to achieve its objective which can be possible only through
sheer dedication(Stoppato, Benato, Destro and Mirandola, 2016).
Heythrop park resort: This is an UK based resort that is one of the most famous resort
that is known for providing of its services. It is also there to provide luxury facilities.

Pricing: This is one of the most important factor that is responsible for an Heythrop Park
resort. It is going to make it sales enhanceable and is also going to increase it capacity within the
market. Such factor has to be made keeping in mind all the segment of people. Pricing can be
achieved through revising of prices that has been set for all its services.
Segmenting, targeting and pricing is going to very useful in achieving targeted goal that has been
set-up by an resort. Further it has been explained as follows:
Segmenting: This means that targeting of various customers which are present in the
market and it can be achieved through analysing of various area in a market. This is going to
include geographical area, market and other elements present in it. Segmenting is very important
for Heythrop Park resort in order to enhance its base of customer (Shieh, Hu, and Liu, 2017).
Targetting: This means that targeting those segments also which were not targetted
earlier. It is going to be very helpful for an organization to grow itself and mark out that part of
the market which has to be achieved or resort has to gain popularity in. It is going to make
Heythrop Park resort to achieve this by making improvisation in its pricing strategies.
Pricing: In this various prices is decided over the services that has to be required for
selling of services of Heythrop Park resort.
Budgeting: This is going to make improvement in the financial resources by making it
utilized in optimum manner possible. It mainly consists of budget that is formed in order to make
all functions process well.
ACTIVITY 4
Different sustainable approaches, practices and initiatives to be implemented
Substantial approaches are those types of approaches which are related to various tyeps
of aspects in an hotel industry. These approaches are related to lot of aspects and they are
explained as follows:
Install Energy Saving Technologies: In these savings of energy is done within an resort. It is
helpful in involving of consumption of energy. This is effective in technologies which has to be
applied, lighting and heating of cooling system (Hwang and Chang, 2016).
Recycling: This is related over recycling of products as much as possible because Heythrop
Park resort generates lot of waste. Embracing of recycling is going to enhance the sustainability
by making cost reduction possible. As recycling is going to be done out of the waste. This can be

understood through an example if Heythrop Park resort recycles the waste it can form spoons
and plates out of it that is going to protect the cost of buying plates and spoons.
Composting: This is related upon composing of food items that is not of use and has to be
thrown out. This is one of the most popular form of method which is also a great step towards
promoting use of organic fertiliser.
Saving water: it means not wasting water should be avoided by the resort and machines should
be installed to purify water and use it again. These is going to help in making water available
under emergency situation.
Developing garden: This is related to development of infrastructure and attracts customer. This
also gives an fair idea about the protection of environment. Garden can be formed from the waste
materials which is going to make it more environmental friendly.
These sustainable approaches is going to promote lot of factors which is going to be very
helpful for Heythrop Park resort because it is going to help in making it e co friendly and is also
going to attract all customers. This is going to make increased brand image by attracting
customers and helping in building of customer base. Also its promotes positive approach in an
resort. Such approaches is going to majorly attract those customers which are having a sense of
environment safety (Kazak and Buchatskiy, 2018).
Critically evaluate the sustainable approaches
As it has been seen that various kinds of approaches are having drastic affect over
hospitality industry because of its tendency to promote all kinds of safety measures related to
environment. Such approaches is going to be very helpful for Heythrop Park resort in a way that
it is going to make it cover those areas of service sector which is going to make uplift in the
percentage of customers by attracting those customers which are ozone-friendly and is well
aware about the biological factor of environment. This going to eventually enhance sales and
brand image is also going to be increased in market. Promotion is also an important tool that can
be achieved by the Heythrop Park resort through various elements like social media, you-tube
and other methods. Promotion is going to be helpful in achieving goal of promoting Heythrop
Park resort within in market. It is going to eventaullay attract customers.

CONCLUSION
From the above report it can be concluded that management is one of the most important
things that is required to manage the process of working. This report is divided into three parts in
which the first part contains about various types of resort. Other part contains information upon
various types of packages that is related to resort. Third part is business plan which helps in
dealing with various factors related to business and also covers finances in it . Last part consist of
approaches related to sustainable development and also critical analysis is done upon various
sustainability and promotion.

REFRENCES
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Hwang, S.N. and Chang, T.Y., 2016. Formulating management strategy for international tourist
hotel using DEA. In Data Envelopment Analysis (pp. 289-316). Springer, Boston, MA.
Kazak, A.N. and Buchatskiy, P., 2018, September. Perspectives for Smart City Technologies in
the Resort Region. In 2018 IEEE International Conference" Quality Management,

Transport and Information Security, Information Technologies"(IT&QM&IS) (pp. 845-
847). IEEE.

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