In-depth Case Study: Heytsbury Holdings Limited Business Analysis

This case study analyzes Heytsbury Holdings Limited (HHL), exploring its organizational structure, people management, marketing activities, and financial management practices. The study highlights HHL's global presence, with 41 stores and numerous franchisees across various countries. It examines the interdependencies between organizational structure and people management, emphasizing the importance of employee engagement. The marketing section focuses on the implementation of marketing concepts, including relationship marketing. The financial management section discusses the balance between long-term and short-term funding, the use of financial forecasts, and the role of ethical standards in financial reporting. The analysis concludes that HHL effectively aligns its activities with both short-term and long-term goals, demonstrating a comprehensive approach to business operations. The report also refers to the importance of marketing, financial management, and human resource management within the business context.

Running head: HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
Name of the Student
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Author Note

1HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
An organization might be defined as the various groups of individuals who might be
performing in collaboration with the other fellow members of the workforce of the organization.
The major objective of these groups of people is the attainment of the set goal of providing the
concerned clients of the company with the numerous products well as the services that the
concerned company might have been providing to the concerned clientele as well as the other
potential customers of the company all over the territorial area wherein the company might be
operating and at times even beyond those boundaries (Argyris 2017). The major focus of the
concerned organizations should lie on the four major areas in order to display a greater efficiency
in the matters that are relevant in the concerned market wherein the company has been featuring.
These factors might include the various elements like the organizational structure, the
management of the members of the workforce of the organization, the marketing activities that
are undertaken by the concerned organization and the various financial factors that might have
been affecting the organization.
The following essay attempts to analyse the numerous factors that might have been
affecting the various factors that pertain to the analysis as well as the investigation of the
concerned practices that are undertaken in the fields related to the marketing and the financial
matters by the concerned organization in discussion, Heytsbury Holdings Limited or the HHL.
The author aims to analyse as well as discuss the various factors that are related to the
interdependencies that might have been existing in the matters that pertain to the core
functionalities of the concerned organization in discussion, Heytsbury Holdings Limited or the
HHL and proceeds further to discuss the matters that pertain to the influences of the
interdependence of the concerned elements of the process of decision-making within the
organization.

2HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
People Management and Organizational Structure
The organizational structure might refer to the several conditions that might help in the
matters that pertain to the several matters that pertain to the matters that deal with the description
of the various hierarchies that have been present within the given organization. The
organizational structure might further deal with the matters that pertain to identifying and
recognizing the various job profiles that might have been existent within the concerned
organization (Bovee and Thill 2015). The discussion of the organizational structure might also be
taking into consideration the functions and the various objectives that are accomplished by all the
various job profiles that exist within the concerned organization. the structure of the organization
might also take into account the matters that pertain to the higher levels within the hierarchy of
the organization wherein the concerned lower-level employees are advised to report (Bovee and
Thill 2013). The organizational structure also takes into account the matters that pertain to the
accomplishment of the tasks that have been allocated to the concerned employees as well as the
various processes that need to be followed in order to accomplish the concerned tasks.
The people management within an organization might refer to the factors that are related
to the factors that pertain to the human resources within the organization. The various employees
of the organization might be termed to be the human resources of the concerned organization.
The management of the various workforce members within the organization might deal with the
various factors that pertain to the addressal of the issues that are related to the factors that pertain
to the overall performance of the company in the various field wherein it might be attached
(Alagaraja, Cumberland and Choi 2015). The company might require to focus on the matters that
pertain to the improvement in the quality of the products that are manufactured by the concerned

3HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
company. These might include the various factors that are related to the engagement of the
concerned employees of the concern. The greater engagement of the concerned employees
within an organization might help in the improvement of the concerned organization in
discussion, Heytsbury Holdings Limited or the HHL. This might in turn help the concerned
organization to deal with the various factors that are related to the increment of the competitive
advantage of the concerned organization in discussion, Heytsbury Holdings Limited or the HHL.
The workforce strength of the concerned company in discussion, Heytsbury Holdings
Limited or the HHL, comprises of almost 14470 members according to the given case study. The
company is known to have been serving at various locations all over the world inclusive of the
countries of New Zealand, several countries within the European Union and Australia. The
company owns about 41 stores at the different locations within the concerned areas. The other
stores that are active under the banner of the Heytsbury Holdings Limited or the HHL are
actually owned by the various franchisee organizations that have been associated with the
concerned organization.
Marketing
The marketing activities within an organization might refer to the various practices, the
various sets of organizations and the various processes that are related to the creation, the
communication, the delivery and the exchange of the various offerings that are made by the
concerned organization. The activities that are related to the marketing activities might be
holding values for all the stakeholders of the organization, both the internal stakeholders
comprising of the lower level employees of the organization and the board of directors of the
organization and the external stakeholders of the organization comprising of the suppliers of the
organization, the clients of the organization, the investors of the organization (Bovee and Thill

4HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
2013). The marketing activities of the organization might also relate to the factors that pertain to
the partners of the organization and the environment wherein the concerned organization might
have been operating as well as the other factors that pertain to the society, at the global levels.
The company in discussion, Heytsbury Holdings Limited or the HHL tends to depict the
proper implementation of the several practices related to the marketing matters that are evident in
the marketing activities of the present era. The organization is known to have taken into
consideration the various factors that are related to both the long-term as well as the short-term
objectives that have been set by the management of the Heytsbury Holdings Limited or the HHL.
The marketing activities of the concerned organization might also take into consideration the
various factors that are related to the client needs and the client wants as well as the various other
demands of the concerned clientele of the organization (Bovee and Thill 2013). The concerned
organization in discussion, Heytsbury Holdings Limited or the HHL has been observed to have
been implementing the application of the marketing concept over the application of the product
concept. Bovée and Thill (2015), opines that the concept of the relationship marketing might be
discussed to be one of the most important features. The relationship marketing concept tends to
enable the company to depict a progress within the growth of the company thereby leading to the
conditions wherein the company aims to maintain the long-term relationships with the concerned
clientele of the organization, thereby leading to the development of the loyalty as depicted by the
concerned clientele of the organization. This might help in the retention of the concerned
clientele of the organisation (Bovee and Thill 2013). The performance of the organisation in
discussion, Heytsbury Holdings Limited or the HHL might receive a boost with the proper
management of the relationship that is maintained by the concerned clientele of the organisation.
This might result from the fact that the concerned company has been planning of the expanding

5HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
the franchising model within the concerned territorial boundaries of Europe as well as New
Zealand. This might help the company to serve the clients in a better manner by introducing the
various products as have been put forth by the concerned clientele that the organisation has been
looking forward to serve.
Financial Management
The requirement for the balance within the long-term as well as the short-term funding of
the company as opined by Bovée and Thill (2015), is an essential factor for the various
organisations that have been functioning within the concerned global market. This balance
within the organisation is not dependent on the matters that pertain to the size of the organisation
or the form of the ownership of the organisation. The proper utilization and the optimized
allocation of the funds might be assured by implementing the various financial practices that
have been efficient as well as effective in the matters that pertain to the factors that deal with the
finances within the organisation. The flexibility as well as the leverage within the organisation
might need to have a balanced relationship with the prospective rewards and the risks within the
organisation so as to help the concerned management undertake the various informed decisions.
The financial management, as opined by Bovée and Thill (2015), refers to the management of
the inflow and the expenditure of the funds that have been allocated to the concerned
organisation.
The financial planning might be considered to be affected by the financial forecasts
within the organisation. The forecasts in the concerned financial matters of the organisation
might deal with the factors that are related to the data, the judgements and the relationships that
might exist within the concerned organisation (Finkler et al. 2016). However, there might occur
discrepancies among the predicted scenarios and the actual scenario that have been faced by the

6HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
concerned organisation due to the fact that the business organisation has not been static in the
execution of the concerned processes related to the financial operations that have been
undertaken by the concerned organisation (Karadag 2015). The funds that are required for the
further expansion of the concerned organisation might be collected from the franchising of the
various stores of the organisation in discussion, the Heytsbury Holdings Limited or the HHL.
The experts in the matter suggest that the financial reports that need to be disclosed by the
company tend to follow the various ethical standards of the rules and the regulations as set by the
Generally Accepted Accounting Principles or the GAAP.
Thus, from the above discussion it might be pointed out that the company in discussion,
the Heytsbury Holdings Limited or the HHL, have successfully depicted the arrangement of the
four different factors including the various elements like the organizational structure, the
management of the members of the workforce of the organization, the marketing activities that
are undertaken by the concerned organization and the various financial factors that might have
been affecting the organization. The concerned organisation reveals the capability of the
accomplishment and the alignment of the organisational activities considering the several long-
term and the short-term goals of the organisation in discussion.

7HEYTSBURY HOLDINGS LIMITED – A CASE STUDY
References
Alagaraja, M., Cumberland, D.M. and Choi, N., 2015. The mediating role of leadership and
people management practices on HRD and organizational performance. Human Resource
Development International, 18(3), pp.220-234.
Argyris, C., 2017. Integrating the Individual and the Organization. Routledge.
Bovee, C and Thill, J 2015, Business in Action, 7th edn, Pearson Education, New York, USA.
Bovee, C. and Thill, J. 2013 ‘Chapter 11 ‘Human Resources Management’ in Business in Action,
Pearson, New York.
Bovee, C. and Thill, J. 2013 ‘Chapter 13 ‘The Art and Science of Marketing’ in Business in
Action, Pearson, New York.
Bovee, C. and Thill, J. 2013 ‘Chapter 16 ‘Customer Communication’ in Business in Action,
Pearson, New York
Finkler, S.A., Smith, D.L., Calabrese, T.D. and Purtell, R.M., 2016. Financial management for
public, health, and not-for-profit organizations. CQ Press.
Karadag, H., 2015. Financial management challenges in small and medium-sized enterprises: A
strategic management approach. EMAJ: Emerging Markets Journal, 5(1), pp.26-40.