HI6006 Business Strategy: A Report on IGA Supermarkets in Australia

This report analyzes the business strategy of IGA Supermarkets in Australia, focusing on generic and competitive strategies. It highlights the importance of business strategy in reflecting competitors, identifying strengths and weaknesses, resources, and opportunities. The report provides an overview of the supermarket landscape in Australia, noting key players like Woolworths, Coles, Aldi, and IGA. The analysis of IGA's strategies includes growth, globalization, retrenchment, product differentiation, price skimming, and acquisition. The document concludes with a list of references used in the analysis. Desklib provides similar solved assignments for students.

BUSINESS
STRATEGY OF
IGA
SUPERMARKETS

ABOUT IGA
Independent Grocers of
Australia or IGA is one of the
leaders in Australian chain of
Supermarkets .
Headquarters :Canning Vale,
which is the suburb of Perth,
Western Australia
It is presently the fourth
largest supermarket chain in
Australia.

IMPORTANCE OF BUSINESS STRATEGY
It reflects competitors
It identifies its Strengths .
It reflects its weakness.
It identifies the resources
It highlights the opportunities.

OVERVIEW OF SUPERMARKETS IN
AUSTRALIA
The major leaders of super
markets in Australia are
Woolworths
 Coles
Aldi
IGA
Franklin

BUSINESS STRATEGY OF
IGA
Generic Strategies
 Competitive Strategies.

GENERIC STRATEGIES
The three major strategies that are
included in the Generic strategies
are -
Growth
 Globalization
 Retrenchment.

COMPONENTS OF GENERIC STRAGIES OF
IGA
Growth
Globalization
Retrenchment

COMPETITIVE STRATEGIES
The three major strategies that are
included in the Generic strategies are
–
Product differentiation
Price skimming
Acquisition.

COMPONENTS OF COMPETITIVE STRATEGIES
OF IGA
Product differentiation
Price skimming
Acquisition.

REFERENCES
Bentley, K.A., Omer, T.C. and Sharp, N.Y., 2013. Business strategy,
financial reporting irregularities, and audit effort. Contemporary
Accounting Research, 30(2), pp.780-817.
IGA Supermarkets. (2018). About IGA | IGA Supermarkets.
[online] Available at: https://www.iga.com.au/about-iga/ [Accessed
22 Sep. 2018].
Knox, M., 2015. Supermarket monsters: The price of Coles and
Woolworths' dominance (Vol. 6). Black Inc.
Steger, M.B., 2017. Globalization: A very short introduction(Vol.
86). Oxford University Press.