HI6006 - IKEA Australia: Competitive and Corporate Strategy Report

This report provides an overview of IKEA's international corporate strategy, focusing on its competitive environment and market entry mode, particularly in Australia. It discusses IKEA's strengths as the largest furniture retailer, its demographic segmentation targeting low-income households, and its ...Read More

Introduction
IKEA is the international brand that provide ready to assemble furniture to
the market and this firm was established within the year 1943. The
company maintain effective strategy within the field to provide suitable
growing opportunities in the international market.

Competitor analysis
 Massive level of competition within the market
 The biggest competitor of the firm is Walmart, then the Wayfair, Sears,
American Wood mark
 Help to maintain competitive advantages within the market
 Sear is also the biggest competitor that provide lawn and garden
furniture

Company analysis
 Demographic segmentation maintain the elements for the low household
income
 Sustain their mission and vision as well as the corporate goal of the firm
 IKEA pursue the effective international corporate strategy
 IKEA is the largest retailer of furniture in the world
 They need to get suitable sources at the lowest price

Continued…
 International market is effective for the firm to maintain their activity
 Effective market entry mode is wholly owned subsidiary
 Corporate strategy is effective for the firm when they are facing huge
pressure from the market
 The implication of the corporate strategy within the field provides
suitable and effective working function

Strategy
 The organization is performing a various working process within the firm
 Maintaining their mission and their vision strategy within the market
 Effective working function in the field with the help of vertical
integration in the international market
 Corporate strategy in the international market is quite effective for the
firm to maintain their activity in the field

Conclusion
 Success of the firm is due to the utilization of the process in the market
 business gets suitable opportunities with the utilization of the
international corporate strategy
 Maintain the corporate process for the firm to maintain their operational
view
 Corporate strategy in their most of the working process

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