Strategic Management in the Movie Industry: HI6006 Analysis Report

This report provides an analysis of strategic management within the movie exhibition industry, addressing how businesses can gain a competitive advantage and attract customers. It reviews the impact of trends and digital technology on customer decisions and discusses initiatives taken by exhibitors to confront external environmental challenges. The report considers various external factors contributing to the slowing industry, such as the threat of substitute products, industry rivalry, bargaining power of buyers and suppliers, and the threat of new entrants. It also explores acquisition and structure strategies, including diversification, market window, and industry roll-up strategies, as well as corporate strategies involving partnerships with studios and catering to frequent moviegoers. Furthermore, the report discusses international strategies, including market analysis, international expansion, and familiarity with local labor laws, and cooperative strategies, such as integrating social components and setting up interactive facilities. The conclusion emphasizes the importance of developing and adapting strategic tools to gain a competitive advantage and ensure success in the market.

HI6006
Strategic Management

INTRODUCTION
 The business association makes
strategies so as to gain competitive
advantage and also to attract a high
amount of customers.
 Effect of the trends, digital technology
that are affecting decisions of the
customer will also be reviewed.
 There are various initiatives being taken
by the exhibitors in confronting
challenges of the external environment
are discussed.

BUSINESS STRATEGY
 There are various external factors that
are being contributed to slowing down
the giant industry.
 A threat of substitute products
 Rivalry in industry
 Bargaining power of buyers
 Bargaining power of suppliers
 The threat of new entrants

ACQUISITION AND
STRUCTURE STRATEGY
 In the context of the movie exhibition
industry, it also has to adopt such
strategy for improving its business
performance in the market.
 Diversification Strategy
 Market Window Strategy
 Industry roll-up strategy

CORPORATE STRATEGY
 For the development of the corporate
strategy, movie exhibitors must look on
how several activities done by them will
fit together and how they make an
impact on each other.
 Engagement of studios in beneficial
arrangements of partnership
 Catering of frequent and semi-frequent
moviegoers

INTERNATIONAL
STRATEGY
 For the development of the international
strategy, there are few steps-
 Analysis of international market
 Expansion of operations internationally
 Familiarity with the local labour laws
 Preparation of foreign sales projection

COOPERATIVE STRATEGY
 Integration of social component makes
the introduction of new potential.
 Expectation will be made from
competitors to follow and new entrants
will get motivated to set up interactive
facilities.
 Small setting of the screen offers
several advantages to theatres.

CONCLUSION
 There are various strategic tools that
can be developed in order to gain an
advantage as well as profit in the
market.
 All such strategies if applied effectively
will support the development of the
movie theatres.
 In order to have success, there must be
an alteration in the strategies so as to
have a competitive advantages.

REFERENCES
 Blackburn, R.A., Hart, M. and Wainwright, T.,
2013. Small business performance: business,
strategy and owner-manager
characteristics. Journal of small business and
enterprise development, 20(1), pp.8-27.
 Hitt, M.A., Li, D. and Xu, K., 2016.
International strategy: From local to global
and beyond. Journal of World Business, 51(1),
pp.58-73.
 Lin, L.H., 2014. Subsidiary performance: The
contingency of multinational corporation’s
international strategy. European Management
Journal, 32(6), pp.928-937.