This essay provides an analysis of strategy development tools used in business, focusing on SWOT analysis, Porter’s Five Forces, and the Resource-Based View (RBV) model. It examines the functionality of each model and how they are applied in organizations, using examples from companies like Coca-Cola, General Motors, and Zara. The SWOT analysis helps in identifying a company's strengths, weaknesses, opportunities, and threats, while Porter’s Five Forces assesses the competitive intensity and profitability of an industry. The Resource-Based View focuses on identifying and leveraging strategic resources to gain a competitive advantage. The essay concludes that these tools are essential for management in creating effective business strategies and sustaining future growth.