This report analyzes the advantages and disadvantages of using social networks in business, focusing on Wesfarmers, Australia. It explores the meaning of social networks, their benefits such as enhanced marketing and brand awareness, and drawbacks like negative feedback impacting brand image. The research employs quantitative methods, using surveys and statistical analysis to assess the impact of social networking on Wesfarmers' business performance. The study also proposes strategies for enhancing social network use, such as the Marketing Mix method, to improve service delivery and customer relationships. The report concludes with research limitations and a time schedule for further investigation. Desklib provides access to this and other solved assignments for students.
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