HI6008 Business Research: Vodafone Customer Satisfaction in AU

This reflective report showcases the learning journey through a business research program, focusing on customer satisfaction among international students using Vodafone in Australia. The report highlights the development of technical and marketing skills, the application of research methodologies (including mixed methods using both qualitative and quantitative approaches), and the exploration of data collection techniques. It delves into the effectiveness of the learning experience, emphasizing the understanding gained from literature reviews, ethical considerations in business research, and various qualitative and quantitative research methods. The reflection also covers the Australian telecoms market, Vodafone's strategic planning, and potential future career applications of the acquired knowledge. Ultimately, the research aims to assess and improve customer satisfaction within Vodafone's international student base.

Running head: BUSINESS RESEARCH
Evaluation of customer satisfaction among the international students using Vodafone in
Australia

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Executive summary
The main aim of this reflection report is to demonstrate the learning improved by business
research program. This report evaluated that reflective journal has a wider scope to understand
the customer satisfaction among the international student using Vodafone in Australia. It is also
determined that I have developed my technical as well as marketing skills. This report evaluates
that research methodology is used to complete the research in a systematic manner. It is assessed
that there are the different technique of data collection such as primary and secondary data
collection. It is evaluated that a mixed research design is used for completing the research by
using both qualitative and quantitative research.

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Table of Contents
Executive summary.........................................................................................................................2
Introduction and Reflective Journal Scope......................................................................................4
The effectiveness of the learning experience...................................................................................4
Ways in which learning experience may serve in future.................................................................7
What did I read, see and hear...........................................................................................................7
How was Business Research useful for your Research Learning Process?.....................................8
What is the Reason to do this business research?............................................................................8
How does learning experience serve me in a future career?............................................................9
Conclusion.......................................................................................................................................9

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Introduction and Reflective Journal Scope
This reflective report evaluates the customer satisfaction among the international student using
Vodafone in Australia. It also describes the effectiveness of the learning experience. This
reflective journal has a wider scope because it supports increasing the awareness regarding the
current gap in the literature and facilitates justification for assessing the customer satisfaction
among international students.
The effectiveness of the learning experience
Reflective writing is a key tool to identify the understanding and learning gained at the time of
course of study (Oteri, Kibet, and Ndung’u, 2015). The given below table demonstrates the
summary of my learning on basis of a week.
Week Topic Covered Reflection
1 The nature, process, and strategy
of business research
I have gained my understanding that the
business research is gathered for evaluating the
customer satisfaction among the international
student using Vodafone in Australia. It also
supports in identifying research issue via the
procedure of business (Abushova, Burova, and
Suloeva, 2016).
2 Research design and planning the
research process
Business research is a methodological process
in terms of designing the activity that would be
used for accomplishing the objectives on time.
3 Literature Review and Writing
Business Research
I have improved my learning regarding the
technique of summarizing the opinion of
different authors on the evaluation of customer

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satisfaction among the international student
using Vodafone in Australia. In addition, it
demonstrates the method for gathering the
outline into a considerable literature review
(Amin, et. al., 2017).
4 Ethics and Legal Consideration in
Business Research
Business research will consider the ethical
aspects. For illustration, obtaining a consent
earlier conducting the survey on specified
participants. In such a manner, a researcher
would send the earlier consent form to
managers for approval (Bhatti, Abareshi, and
Pittayachawan, 2017).
5 The Nature of qualitative
research, sampling and
participant observation
In such a week, I have generated my
knowledge in relation to the technique of using
qualitative investigation through an interview.
6 Interviewing, Focus Groups and
Language in qualitative research
I had a difficult time to comprehend the
concern of investigation.
7 Qualitative Data Analysis During this week, I have created my
knowledge regarding the technique to assess
the qualitative information as I am competent
to practice the qualitative research strategy
(Dwivedi, 2014).
8 The Nature and Sampling in I have gained my knowledge about the process
of the survey rather than targeting 100% of the

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Quantitative Research population as respondents.
9 Structured Interviewing and
Questioner Design
During such a week, I have increased my
knowledge about a different aspect of semi-
structured with structured interview procedure
(Hoy, and Adams, 2015).
10 Structured Observation and
Content
Analysis
By using this week, I have created my
knowledge with respect to modes of
conducting the structured observation as well
as the representation of content.
11 Secondary Analysis and
Quantitative Data Analysis
I have enhanced my learning regarding how a
person can utilize the information that is
already published by reliable sources for
saving the time (Tepret and Tuna, 2015).
12 Mixed methods research:
combining quantitative and
qualitative research
It is a recognized technique in which
considering both quantitative as well as
qualitative information could be complex
(Bhatti, Abareshi, and Pittayachawan, 2017).
This business research is a proficient course that is related to my research that is elastic with a
module. In addition to this, it provides the creative as well as innovative atmosphere to learn the
information. I planned for evaluating the customer satisfaction between the international students
using Vodafone in Australia due to practical learning regarding research. Throughout the
business research programme, I observed that consumers are more influenced by the services and
quality of products and services. In addition, I also observed that employees could make a

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positive relationship with their consumers and facilitate to get a favorable outcome. In addition,
it is examined that the organization could facilitate to deal with different consumer perception
and thinking (Amin, et. al., 2017). Moreover, I have pointed out that the poor quality of products
and services could also decline the belief of an individual towards the goods and services. In
addition, I have learned that an organization could manage different kinds of issues of consumers
and make a higher level of customer satisfaction in the organization. This business research
program has also enhanced my learning that Australian Telecoms market is normally classified
into a different market with respect to landline services and marketplaces for mobile services.
Moreover, I have learned that organization should also concentrate on the modern technology in
order to provide a higher extent of satisfaction to the customer (Mackay and Weidlich, 2014). I
have learned that the Australian telecom market can be divided into the market for landline
practices as well as marketplaces for mobile facilities. I have increased my knowledge that the
company can cover data services as well as voices. I have also increased my understanding that
the appropriate regulatory bodies are generally considered into the department of communication
and art as well as Australian communication with media authority. It also emphasizes on
Australian competition as well as consumer commission. There are two companies of a nation
such as Telstra as well as Optus that facilitates the landline services to users (Bryman and Bell,
2015).
Ways in which learning experience may serve in future
This business investigation has generated my different competency to develop my experience
because I have drafted primarily for completing my proposal regarding research. I have increased
my experience in qualitative with quantitative approaches that improve my identified
competencies as well as improve my behavior and attitudes in a competent way. Along with this,

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assignment 2 was beneficial for me to gain my knowledge regarding the customer satisfaction
between the international students using Vodafone in Australia (Bryman and Bell, 2015).
What did I read, see and hear
During the business research, I see and read different lecture slides. For building significant
knowledge regarding the research, I have evaluated the customer satisfaction between the
international students using Vodafone in Australia. I also watched different videos on the
YouTube channel with respect to the research process. I have also downloaded different videos
of experts and specialist with respect to customer satisfaction among international students.
Throughout this business course, I have worked on two tasks such as literature review and
research methodology. Before this course, I have no much idea regarding what ought to do.
However, I have also considered YouTube, lecture slides and Google. As a result, I was
competent to accomplish my task in a meaningful way (Mackay and Weidlich, 2014).
How was Business Research useful for your Research Learning Process?
This business research was effective for me during my research learning procedure. Since it has
created my knowledge regarding the technique of pooling and assessing information in a
significant manner. Furthermore, the research program associated with business research entails
the research limitation and time plan. This would support me to accomplish each practice in the
required time period. This business research also aids me to comprehend the condition of
business (Amin, et. al., 2017).
What is the Reason to do this business research?
The key cause of implementing a range of practices within research is to attain the aim and
objectives in a set time period. I have also perceived that mixed research design will be executed
for attaining the aim and objectives of research because it focuses on the feature of qualitative

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and quantitative research designing. As a result, it has enabled me to acquire constant as well as
feasible results in a significant way (Mackay and Weidlich, 2014).
By using the research methodology, I have improved my knowledge with respect to the data
collecting procedure. In such a manner, I have generated my knowledge that both primary as
well as secondary data gathering technique can be practiced for gathering data regarding the
research issue. I have pointed out that primary data can be gathered by different strategies such
as survey through a questionnaire. It is assessed that secondary information is collected through
various sources such as textbooks, academic publications, journal articles, and online websites.
This knowledge was effective for me to implement the information collecting process in business
activities. This business research was beneficial for me to increase my knowledge about the
ethical practices (Mackay and Weidlich, 2014). As a result, I am skilled in completing the aim as
well as objectives in an ethical way. In addition to this, it is assessed that a researcher can keep
the confidentiality regarding the respondents during and after conducting the survey in an ethical
way. By using the research proposal, I have increased my awareness with regards to research
limitation. As a result, this learning experience was beneficial to enhance my personal as well as
professional career.
How does learning experience serve me in a future career?
Through this business research program, I have improved my learning as it would be beneficial
for me to manage my career in a technical way. I have pointed out different practices during the
practical investigation that enables me to use the parameter in terms of endorsing the business. I
have gained my understanding with respect to customer satisfaction between the international
students using Vodafone in Australia. This would be supportive for me to develop the business. I
have increased my knowledge regarding approaches to persuading the customers. This would be

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supportive for me to create my career in the retail sector in upcoming times (Bryman and Bell,
2015).
Conclusion
From the above evaluation, it can be summarised that this business research course has created
my knowledge about customer satisfaction between the international students using Vodafone in
Australia It has also developed my research and marketing skills. This business research program
would be beneficial for me to become a good marketing manager in the future.

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References
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management system. In the Internet of Things, Smart Spaces, and Next Generation Networks and
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Customer churn prediction in the telecommunication sector using a rough set
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Customer churn prediction in the telecommunication sector using a rough set
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Bhatti, H., Abareshi, A., and Pittayachawan, S., 2017, July. The analysis of antecedents of
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ICE-B (pp. 91-99). Scitepress.
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ICE-B (pp. 91-99). Scitepress.
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Mackay, M.M., and Weidlich, O., 2014. Australian mobile phone lifestyle index. Australia:
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