Marketing Report: Analyzing Risks in Emerging Markets

This report analyzes the article "The Hidden Risks in Emerging Markets," focusing on the challenges and risks associated with investments in emerging markets. The report discusses the use of modern communication tools, game theory, and social networking, emphasizing the significance of these elements in profit generation while acknowledging the associated risks and security concerns. It highlights the risks related to financial instruments, currency conversions, demand, and exchange rates, with a particular focus on policy risks. The report suggests risk management strategies such as investing in goodwill, identifying political pressure points, and integrating modeling technologies with traditional approaches. It concludes by emphasizing the importance of recognizing environmental dynamics and implementing appropriate risk mitigation strategies to navigate the changing environment effectively. The report also references Henisz & Zelner (2010) and highlights the importance of risk mitigation through globalization and digitalization.

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Marketing
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3/2/2020
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Marketing 1
Summary of “The Hidden Risks in Emerging Markets”
As the name suggest the article included the discussion regarding new and emerging
tool of market which reflect the use of modern communication. Game theory, and social
networking that are key to the profits to the company, but may inclusive of various risk and
security issues. It has been identified that the business in global business are engaged in
various legal contracts and conduct major trade in financial instruments. The price swings
and changes reflect major risks like currency conversions, not adequate demand, exchange
rates, and fuel suppliers. One of the risk included as the part of discussion is policy risk.
Thus, the risk management aspects included investing in goodwill, search for political
pressure points, and framing the debate. This may include integration of modelling
technologies and data mining with traditional approaches. For instance defensible system,
that is working or implemented to manage policy risk. This system may act as one of the
major source of competitive advantage and helping to retain the tactic experience and
knowledge of the company which may limit to some managers in the firm (Henisz & Zelner,
2010).
Discussion
From the article, it can be said that there have been various changes and emerges
identified that may have provided more value from foreign enterprises. As per the
understanding from the article, there are large risk in investment for the company investing in
international business, however the investors who are attentive and considering recognition of
environmental dynamicity and implementation of suitable strategies in order to mitigate the
risk and making it more manageable. In my opinion, the risk involved in emerging market
could be due to globalization, and digitalisation, which could be managed through risk

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mitigation strategies and change management activities so as to work as per the changing
environment.

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Reference
Henisz, W., & Zelner, B. (2010). The hidden risks in emerging markets. Harvard Business
Review, 88(4), 88-95.