High End Hotel: Analyzing UK Market Entry with PESTLE

This report examines the potential for a High End Hotel to enter the UK market, utilizing the PESTLE analysis framework to assess the external environment. The report delves into the social factors influencing the hotel industry, such as consumer lifestyles, demographic trends, and cultural preferences, highlighting the importance of adapting services to meet the needs of UK visitors. It also analyzes legal factors, including regulations and safety standards, and their impact on business operations, emphasizing the need for compliance with UK laws. Furthermore, the report addresses environmental factors, such as potential threats and the importance of sustainable practices. The analysis aims to provide a comprehensive understanding of the UK market, offering insights for strategic decision-making and successful market entry for the High End Hotel.

ESSAY

Table of Contents
INTRODUCTION ..........................................................................................................................1
(S) Social Factor:...................................................................................................................2
(L) Legal Factor: ....................................................................................................................4
(E) Environmental Factor: .....................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Business environment is a crucial prospect in order to make business decision in terms of
market conditions. It is the combination of external or internal factors which influence the
business environment and decision making. Present report is based on the social, legal and
environmental factors which highly influenced by the UK market. Furthermore, to enter into the
new market, company needs to determine the UK market to understand the policies and market
analysis. This present report helps High End Hotel to open new hotel in United Kingdom. Before
planning, they need to analyse these two models of marketing concepts. Moreover, the project is
based on the High End Hotel and how UK market consist social, legal and environmental factor
for opening the five start hotel in United Kingdom. Furthermore, it will discuss on the factors
which influence these factors in order to enhance the opportunity for five star hotels. PESTLE
analysis is the model to analyse the external environment through which organisation can easily
make their own terms and policies.
(S) Social Factor:
Social factor is the another affecting factor which denotes to the society changes. With
the continuous changing in economy situations in daily, it is important to be aware of the global
economy and follows the changes for example many of the hotels in UK who provides holidays
to cater for families they also provide special offers from home for an affordable price. Social
factor affects by consumer lifestyle, cultural trends and demographic variables are all a part of
the market. Social factor is the most significant factor of macro environment which highly
influence the High End such as for instance changes, change in attitude towards health, great
number of pensioners in a population. UK market is very challenging in terms of High End
Hotel. Every hotel needs to analysis the market scenario before making any new expansion
strategies. Needs or requirement of the UK visitors has been increasing day by day. To attract the
customer preferences High End Hotel needs to adopt some challenging innovation to attract the
customer point of view. It has been noticed that ratio of Australian travellers has been advanced
in recent years which has created better opportunities for companies. It has been noticed that
such kind of development in UK tourism industry has forced High End hotels to change its
services according to need of Australian travellers. On the other side, demographic factor of UK
market influence the social factors. Industry also may affected by that, UK is the wonderful place
to visit, visitors are always looking for the high luxurious accommodation and transportation
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facilities. In UK most of travellers belongs to old age people which means the key focus of hotels
must be according to age factor. Services and experience level also need to be adjusted according
to old age people. Proper facilities need to be provided regarding first aid and health support
within hotel premises so that adjustments can be taken into account. Such as Marriott, Hilton
gives the services of accommodation which influence high customer range in the UK. By
opening the hotel High End Hotel in UK opportunity for employment has increasing which is
profitable for the country and unemployed persons as well. High End Hotel needs to measure the
social factors and make sure that they adopt some strategies in order to contribute their some part
for the development of economy. Social needs of UK people is to have relaxed placed which is
nature friendly so that key opportunities can be accomplished. It has also forced High End Hotels
to have establishment of gardens. They are using eco-friendly methods so that more and more
customers can be attracted with motive to meet their needs. Before making some policies or plan,
company needs to measure the social factors in order to meet the needs of customers (Gifford
and Nilsson, 2014). Besides, social factors are the very much essential in order to gain the trust
of customers or buyers. Moreover, with the help of social factors High End Hotel can more
collect the information for the UK. UK is the developed country. Country is highly adopted new
techniques and innovation. With the help of high technologies, High End Hotel can make
attractive efforts in terms of improvements. This factor gives positive impacts on the business
function. Besides, moreover company needs to adopt highly advanced services in order to
provide best services to their customers. High End Hotel needs to make different strategies to
beat the competitors and make unique identity.
Social factor is the another concern factor which helps High End Hotel to identify the UK
market and their opportunities. Social factor refers to the public image. To entering into the
market it is important for the company to take positive and development stapes in order to make
positive environment. Besides, High End Hotel also needs to contribute some part in order
maintain positive environment. With the help of these strategies. High End Hotel can easily open
high standard hotel in UK market (Sarooghi, Libaers and Burkemper, 2015). Social factors are
affected by consumer lifestyles, buying habits, education level, emphasis on safety, religion and
beliefs, family size and structure, population growth rate, social classes, age distribution and life
expectancy rates etc. In order to overcome from all these factors High End hotels needs to adopt
strategic plan to provide best services to the UL visitors. To make its business safe UK five star
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hotels focus more on rooms, lobbies and amenities which are enforced by the French
government. On the other side, such as Marriott, Hilton provides luxury villa amenities which
offers a wonderful living environment, antique marble, big high living area with immense
windows, bedroom in the sun light. Besides, they also provide technological gadgets with the
accommodation facilities. Like iMac desktop as a complimentary, Sony play station etc. along
with that they provide children amenities and services for children like Kid's Club, play garden
etc. overall, these are the facilities of High End hotels are provided by the UK. With the help of
which customers are attracted and come to take all luxurious services. Social factors influence
the business profit and opportunity. High End Hotels are mainly focused on the social factors.
Peoples comes UK for making holidays memorable for that they want to stay in High End
Hotels.
(L) Legal Factor:
Legal factors that impact High End hotels in the future times. Legal regulations and
safety regulations affects the business policies. Marriott, Hilton all high branded hotels has
adopts legal implications to make effective image in the market. The legal factors are highly
influenced by legal changes, changes in taxation, economic growth, exchange rates and inflation.
For example, In 2012 Olympics were held in London due to which High End Hotels significantly
increasing the occupancy rate. This gives the positive impact on the UK five stars. So these
factors are very helpful for the new hotel to earn great profit maximization. Legal factor is the
most important in the UK market in context of High End. Due to some strict legal consideration
most of the visitors are not interested to visits those places. On the basis of high level of legal
aspects visitors are not interested to go ion that places. Last year in the UK market many changes
has made through which many industries affected. Legal laws and unnecessary implication
restrict the entrance of visitors. Legal policies in regard to Visa and other factors has recently
changed by government. It has ease the process and allows to maintain the travellers ratio within
UK. Such factor has advanced number of travellers and boosting the sales of High End Hotels.
For that, UK government has make flexible changes to give better response to the visitors and
encourage the High End. High End Hotel makes sure to adopt all laws and regulations of UK to
run their business activities in smooth manner. UK government is very strict in terms of
customer safety and discipline. Government has also set out new standards so that security
measures can be well maintained. By having an improved focus on legal developments the work
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practice has also been improved in recent years. High End Hotel applies all rules and regulations
on the business activities moreover the next plan of the company is to take care of the clients and
about their safety needs (Schaltegger and Wagner, eds., 2017). The cited business must analyse
whether it is good for the company or not. Also, they need to adopt fair activities in order to
protect the external environment such as they make sure that they not providing negative impact
on the environment. Legal factors play a very important role in order to expand the new market
in UK. This legal factor helps to analyse the UK market and their legal implications on business
functions. UK market is very much concern about the citizen health and safety. Besides, they
more concern about his guest which comes from the another city. When implementing the
booking process for taking bookings from guests hoteliers need to be compliant with both credit
card order 1990 as per the Data protection act 1998. Due to heavy implications may High End
Hotel faces issues in opening the new five stars in the UK market. For example Marriott faces
the possibility of an increased minimum wage as $15 an hour in some proposals that may lead
high labour costs and service reductions. So that, High End Hotels make sure that its
environment safe in order to attract the customer preference.
(E) Environmental Factor:
Environmental factor of UK is another macro factor which may affect the environment of
economy which effects the High End Hotel. Such as threat of terrorism are still very much alive
for example terror attack in London on the 7th of July 2005 where suicide attacks are left more
700 people injured. These kinds of situation may occurred negative impact on the high end. This
may increase the issues in promotional activities. UK market is very challenging in order to
entrance the new organisation. Due to negative impact on environmental factor, it may give
negative response to the High End Hotel. UK needs to take action in terms of extra preferences
of visitors. In addition to this, power saving transformation in operations has been done by the
hotels so that goals and objectives can be accomplished. By having effective consideration of
bio-gas technique the operational values can be adopted. It helps in improving the environmental
standards so that practice can be advanced.
CONCLUSION
From the above discussion, it can be summarised that High End Hotel is planning to open
the hotel in UK market. For that, they took the help of model PESTLE analysis to determine the
UK environment to analyses the competitive advantages for the company development. Overall,
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the present report is based on the High End Hotel and expansion in UK. Furthermore, it
summarised the strategies and business plans with the help of which High End Hotel can easily
take plans and policies. Moreover, on the basis of above study it was discussed about the How
UL market influence customers towards the luxurious accommodation and transportation
facilities. Environmental factor of UK keeps on fluctuating because of changing in demand and
supply. Besides changes in economic factor. Demand of the High End Hotel has been grown in
increasing manner. For development the High End Hotel labour also has improves itself to work
in the hospitals. As per the statics guest of UK has demanding more new creative services and
accommodation facilities. This helps to know the demand and customer taste and preferences.
This helps High End Hotel for effective and successful business in UK market. UK guest wants
attractive luxurious services and demand from the High End Hotel. . Exchange rate of UK may
creates unpredictable changes in the market which may give risk factor to the enterprises. The
turmoil in exchange rates gives impact on pricing strategies of industry which proves risky for
High End.
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REFERENCES
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