High Tech H20: Comprehensive PESTLE Analysis for Market Entry

This essay presents a macro-environmental analysis of High Tech H20 and its product offerings through a PESTLE analysis framework. It assesses political factors such as Australia's investment-friendly environment and trade dependencies, economic factors like high living standards and import/export dynamics, social factors including increasing health awareness, and technological advancements supporting product effectiveness. The analysis also addresses legal considerations such as transparent regulations and environmental factors, particularly water insecurity and climate change challenges in Australia. The conclusion highlights the company's growth potential, emphasizing the importance of distribution channels and marketing strategies in addressing market needs and external environmental concerns.

MANAGEMENT

Contents
Introduction...........................................................................................................................................2
PESTLE analysis...................................................................................................................................2
Conclusion.............................................................................................................................................3
References.............................................................................................................................................5

Introduction
This short essay brings out macro environmental analysis of High Tech H20 and its various
products. For macro environmental analysis, PESTEL analysis has been used.
PESTLE analysis
Political factors- political factors refer to government policy that affect the business decision
making. Australia is very safe country for the investment purpose. The political conditions
are open to investment, stable, progressive, and have high degree of certainty. Political
system is assessed as to measure high effectiveness while responding to high level of
certainty (Aithal, 2016). For international trading, the country is excessively dependent on
China, Japan, UK, US, and other European countries. To manufacture these bottles, the
company need to beat their steel metal to form large sheets to manufacture bottle (The
conversation, 2017). Therefore, the company undertake the metal policies such as low
commodity prices have reduced the flow of new capital investment and the capital
expenditure reduced in the existing projects.
Economic factors- The income level of people living in Australia is high with high living
standards. The economy has grown by 2.4 percent in 2017 (Letts, 2018). Vehicles,
machinery, electric equipment, furniture, precious metals are some of the important imported
products. People with high living standard demand for more health conscious hacks that can
enable them to provide pure water by killing 99.99 percent bacteria. Moreover, iron ore,
natural gas, wheat, beef, and financial services, copper are top exports of the country. This
indicates that Australia is a large mix economy (How and what, 2018). Other than recent
decline in the mining sector, Australian economy remained strong and stable. Other than
robust economic performance, Australia faces severe challenges, which are related to income
disparity that can hinder the economic growth.

Social factors- Australia is among one of the best country when measured in terms of
education, health, quality of life, and wealth. Increasing awareness of quality of life and
health can convince the population to use Grayl water filtration, which removes 99.99 percent
bacteria. Women always want versatile work from one household product so, this product can
be folded, waterproof pouch, used in microwave and freezer, and ultimately it is lightweight
(How and what, 2018).
Technological factors- As Australia is marked by stable economy with increased inflow and
strong demand that provided cushion for the economy. Although the country has considerable
technology that can help the High Tech H20 to develop products that are more effective. One
of example from this company is that technology used in these products ensure that you do
not smell bad in the steel when they sip (Australian Government, 2015).
Legal factors- Australia has transparent legal necessity such as to pass the harmful chemicals
process that can help to form stainless steel cannot sustain for a longer time as corruption
level in Australia is reported as less. Moreover, the introduction of discrimination based on
disability, age, increased requirements, and the increase in minimum wage will affect the
organisational actions. Legal changes can affect the use of steel and its operations which
related to machinery and labour work (The conversation, 2017).
Environmental factors- while beating the metal to form stainless steel, the company will have
to use heat energy to convert them into steal sheets (Barba et al., 2016). Although the country
is among the beautiful countries in the globe with mountains and forest but the country faces
several environmental challenges. Moreover, Australia is driest continent on the earth. Recent
senate reveals that Australia suffers from water insecurity, infectious disease, and conflicts
for food and water due to climate changes. Therefore, High Tech H20 can help the people to
access pure water with highly technology enabled bottles (Australian Government, 2015).

Conclusion
From the above discussion on High Tech H20, it can be said on a concluding note that
company has the potential to grow in market. As discussed above, the company can maintain
its distribution channel and improve its marketing promotional activities to give a boom to
High Tech H20. Moreover, in regards to external analysis, the company can grow due to
water insecurity and climate changes.

References
Aithal, P.S., 2016. Study on ABCD analysis technique for business models, business
strategies, operating concepts & business systems.
Australian Government, (2015) Australian Industry Report, (2015). Available on:
https://www.industry.gov.au/sites/g/files/net3906/f/May%202018/document/pdf/
australian_industry_report_2015.pdf [Accessed on 26/01/19]
Barba, F.C., Sanchez, G.M.D., Segui, B.S., Darabkhani, H.G. and Anthony, E.J., 2016. A
technical evaluation, performance analysis and risk assessment of multiple novel oxy-turbine
power cycles with complete CO2 capture. Journal of cleaner production, 133, pp.971-985.
How and what (2018) PESTEL analysis of Australia. Available on:
https://www.howandwhat.net/pestel-analysis-australia/ [Accessed on 26/01/19]
Letts, S. (2018) Australia's economy grew by 2.4 per cent in 2017, below expectations.
Available on: https://www.abc.net.au/news/2018-03-07/gdp-q4-2017/9522450 [Accessed on
26/01/19]
The conversation, (2017) Explainer: the politics of heavy metal. Available on:
https://theconversation.com/explainer-the-politics-of-heavy-metal-87999 [Accessed on
26/01/19]