Assessment of IT Management Strategies: World University Case Study

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IT MANAGEMENT ISSUES ASSESSMENT ITEM 4
Critique in Systems & Technology
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Executive summary
The report is constructed to identify the significant features of schemes and
technologies that are used by the organisations in their initial period. These tools and
techniques are used by the organisation for attracting more consumers and for
enhancing its goodwill in the international market. In this particular scenario, the
techniques are evaluated in the regards of World University. World University is
constructed by the amalgamation of some renowned private institutions. The
university has adopted four schemes or technology to enhance its business or its
goodwill in the market. All of these four schemes are critically evaluated in the
assignment below. The assignment helps in describing different tools and techniques
that are technically upgraded and will help the university in fulfilling its objectives.
The assignment describes two schemes and two techniques. The university tries to
adopt a rewarding scheme for the students who introduce new students to the
university aside to this the assignment include a brief discussion regarding the use of
CRM and business intelligence tools. All the positive and negative features of the
concerned technology are described in the assignment properly. With the assistance
of this information, a student can enhance the scope of its enterprise by being an
entrepreneur. They can utilise these techniques in their organisation and can
enhance their potential and productivity. The assignment helps in providing elements
that are responsible for the growth of the organisation or a university.
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Introduction
The assignment is related to the Critique of Systems & Technology. In this
assignment, some technologies and systems are evaluated by their use in the
university. With the help of this assignment a wide variety of knowledge can be
ascertained regarding the use of technologically upgraded systems like CRM and
business intelligence tools etc. the primary objective of the report is to identify the
benefits of different technologies and schemes in the initial period of the university
and to justify the requirement of these models. With the help of this assignment,
some ideas are discovered that can help in promoting the growth of the university.
The report describes four different schemes and technologies. All of these
technologies are technically upgraded and fulfils the aspirations of this era. The use
of these technologies helps in advancing the scope of the university and helps the
university in attracting more students.
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Study Together Loyalty
For the growth of the World University, a fascinating scheme is introduced by the
authorities of the association. As per the scheme the students who are considered
responsible for introducing new students by the method of fee credit are rewarded by
the university. With the assistance of this method, the university will not only able to
expand its operations all over the world but can also enhance its goodwill around
society. With the help of this scheme, the university can provide a chance to the
students from all over the world to obtain the benefits provided by the university.
Aside to this with the help of such rewarding system the university can enhance its
student’s retention rate and can motivate them to assist the university in enhancing
its level of sales (Connell, 2014).
Aside to this scheme the university is also following a policy of hiring agents or
brokers which are responsible for directing the students regarding the university.
These agents are hired for attracting more and more students towards the university.
With the help of these agents, the university authorities will be able to serve a large
number of areas on a daily basis (Iucu, Borzea, & Mironov, 2014). With the help of
these schemes, the university authorities will be able to flourish their services in the
global market and enhance the name of their university.
The operations of the university are conducted in a very fast and speedy manner.
The applications of the students are registered within 5 minutes, and this service is
available to the students 24 by 7. With the help of this efficient functioning, the
university will be able to attract more and more students. The students nowadays are
depended upon digital world totally. The university provides them with an opportunity
for distant learning from whichever country they desire too.
The scheme as proposed by the company is advantageous in some ways like it
helps in enhancing the rate of students. It helps in motivating the students to
recommend the name of the university to their friends and family. It helps in
enhancing the outcomes of the university and is also responsible for the
development of the students as well as the university (Iucu, Borzea, & Mironov,
2014).
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But eventually, the scheme can be considered responsible for some limitations as
well as it can contribute to distracting the students from their ultimate goal which is
studying. It can sometimes result in the manipulation of the students who do not
desire to take education from the university because of their reasons. Aside to this,
the scheme can result in exerting high pressure on the mind of the students. Hence it
can be said that the scheme is fascinating but comes along with some limitations. So
the authorities should follow a policy of monitoring and change their policy as per the
circumstance (Ali et. al., 2016).
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Distribution of laptops or E-Book
Nowadays the students are depended upon the digital technology. The study
material is now converted in the form of E-books. Hence it is extremely important for
the university to avail laptop to the students who are loaded with all the required
software’s. This policy of the university is fascinating and helps in promoting the use
of upgraded technology. With the help of this technology the students who are
involved in distance learning will be benefitted the most (Tunda & Tunda, 2014).
With the use of E-books and other gadgets, the students can learn and understand
things from anywhere and at any time they desire to. With the help of this policy, the
students can save their time travelling to the university itself. They can learn and
attend their classes from their place only. The lectures of the teachers are uploaded
on the portal of the students. The students can go through these lectures at any time
they want to. This technology has made studying a lot more interesting and easier.
With the purchase of laptops, the students can study their subject from their place
and can also take part in the process of digital learning (Naumova et. al., 2017).
With the help of digital technology, the university had tried to provide practical
knowledge to the students. With the use of e-books, the students can watch videos
and can gain practical experience of their subject (Tunda & Tunda, 2014). Practical
or virtual reality-based knowledge provide the students with the opportunity to
perform well in their career. This process helps in enhancing the professional life of
the students and promotes the growth of their potential.
With the help of this scheme, the students who are not able to step outside their
houses can also study in a far better manner. The students who are disabled or are
suffered from some allergic disease can easily study like the other normal students
with the help of e-books and laptops. Aside to this pattern of studying seem easy to
the students, and they found it interesting in comparison to the traditional method of
teaching (Naumova et. al., 2017). This technological upgraded method of teaching is
time and cost effective as well.
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Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is managerial software which provides
an opportunity to the organisations to get connected with their potential customers.
With the effective use of this technology, the authorities of the university can make
an interaction bond with all their old and new students (Khodakarami & Chan, 2014).
This software is used by the university to store all the information regarding their
customers. The software works in a fully automated manner and helps in
communicating with the old students in the most effective manner. With the help of
this software the authorities of the university can make a strong bond with all their
students can this can benefit the university in enhancing its goodwill (Wang & Feng,
2012).
Customer Relationship Management software comes with some advantages. One of
the fascinating advantages that it provides the university is that it helps in keeping a
record of all its students in the most precise and secure manner. Aside to this, the
software assists the university in its growth process. The software works
automatically. It helps in centralising the data and sent automating e-mails and
messages to the students when required. With the help of this software, the
university can send the important message or information to the students in the most
time effective manner (Hsieh et. al., 2012). With the assistance of this software, the
university can establish a bond with their students by messaging or wishing them on
their birthdays. With the help of this software, the productivity of the university can be
enhanced and it is also considered responsible for reducing the overall cost of the
university.
On the contrary side, the software is likewise incorporated with some negative
actions. With the use of this software, the authorities have no manual control over
the communication process; all the process are undertaken in an automatic manner
which can sometimes hinder the communication process of the university. Aside to
this wrong input of information in the software can sometimes cause big hazards in
the university. On top of it, the information stored in the software can be hacked by
the proficient hackers. The loss of private information can cause high damages to
the university. Hence it is recommended that the use of CRM software is advisable
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but in strict monitoring (Bhat & Darzi, 2016). Only the potential members should be
authorised to control the software, and the data should be inputted under strict
observation.
Business Intelligence (BI) tools
Business intelligence tools are also a part of managerial software that helps in
collecting, evaluating and interpreting the information regarding the organisation.
With the help of this software, the university can collect information from all the social
media sources and can evaluate it to analyse the situation of the market scenario
(Agnieszka Szmelter. 2013). With the help of this tool, the university can analyse the
condition of the market by evaluating the wants of the students regarding the
organisation.
With the effect of this tool, the organisation can make changes in its policies as per
the concern and wants of its students. One of the fascinating advantages of the tool
is that it provides the feature of flexibility and adaptability to the organisation. With
the help of this tool, the university can adapt itself as per the market scenario. With
the help of this tool, the authorities of the university can analyse the upcoming
teaching trend of the society and change the policies accordingly. With the help of
this tool the university can enhance its potential and productivity and can attract
some new students from all over the world. With the help of this tool, the university
can fasten up the process of analysing the changes in the market regarding the
education of the students (Achuff et. al., 2016).
Aside to all these advantages, the use of business intelligence tools provides an
opportunity for the university to fight its competition with other universities. With the
assistance of this software, the university can analyse the policies of the competitive
firms and undertake actions to aid away from the competition. Use of business
intelligence tools is one of the easiest, cost and time effective process of fighting the
competition. It helps the organisation in forecasting regarding the uncertainties and
risks of the organisation (Villar et. al., 2018). With the help of the tool, the authorities
of the university can plan regarding the future in the most effective manner.
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Apart from all the fascinating advantages, there are some disadvantages of the tool.
The usage of this tool increases the chances of data hacking and stealing. Hence it
is important for the university to take benefits of the tool under strict monitoring.
Leakage of private information can cause high damages to the organisation
(Agnieszka Szmelter. 2013).
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Conclusion and recommendations
The assignment is based on the evaluation of different tools and techniques that are
adopted by World University to attract new students and to enhance its goodwill in
the market. With the help of this assignment, a description regarding the managerial
tool can be conjectured. The assignment includes a brief discussion regarding the
use of CRM and business intelligence tools. With the help of this knowledge,
students can enhance the scope of its enterprise by being an entrepreneur. They
can utilise these techniques in their organisation and can enhance their potential and
productivity. The assignment likewise conjectured the schemes that are adopted by
the University for enhancing the level of students. The described scheme can
promote the growth of the organisations.
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References
 Achuff, B., Jain, P., Moffett, B., Checchia, P., & Williams, E. (2016). 7:
APPLYING BUSINESS INTELLIGENCE SOFTWARE TO SEDATION CAN
IDENTIFY NOVEL QUALITY IMPROVEMENT TARGETS. Critical Care
Medicine, 44(12 Suppl 1), 88.
 Agnieszka Szmelter. (2013). Business Intelligence tools as an element of the
information supply system. Torun Business Review, 12(12), 127-142.
 Ali, F., Zhou, Y., Hussain, K., Nair, P., & Ragavan, N. (2016). Does higher
education service quality effect student satisfaction, image and
loyalty? Quality Assurance in Education, 24(1), 70-94.
 Bhat, S., & Darzi, M. (2016). Customer relationship
management. International Journal of Bank Marketing, 34(3), 388-410.
 Connell, C. (2014). Attracting INTERNATIONAL STUDENTS at an Early
Age. International Educator, 23(3), 40-42,44,46,48,50,52.
 Hsieh, J., Rai, A., Petter, S., & Zhang, T. (2012). Impact of User Satisfaction
with Mandated CRM Use on Employee Service Quality. MIS Quarterly, 36(4),
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 Iucu, Borzea, & Mironov. (2014). Facts and Trends Related to the Policies
Aiming at Attracting Student Teachers. Procedia - Social and Behavioral
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 Khodakarami, & Chan. (2014). Exploring the role of customer relationship
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 Naumova, Tatyana A., Vytovtova, Nadezhda I., Mitiukov, Nicholas W., &
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 V. A. Tunda, & E. A. Tunda. (2014). MOODLE – COMPUTERIZED DISTANT
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 Villar, A., Zarrabeitia, M., Fdez-Arroyabe, T., & Santurtún, P. (2018).
Integrating and analyzing medical and environmental data using ETL and
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Business Intelligence tools. International Journal of Biometeorology, 62(6),
1085-1095.
 Wang, Y., & Feng, H. (2012). Customer relationship management
capabilities. Management Decision,50(1), 115-129.
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