Highfive Business Plan: PESTLE and SWOT Analysis for Food Delivery

This project presents a business plan for Highfive, a food delivery application specializing in healthy food options. The plan begins with an introduction, highlighting the economic and legal factors influencing the business. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors impacting the company. A SWOT analysis then identifies Highfive's strengths, weaknesses, opportunities, and threats. The business plan details the company's competitiveness, positioning, and future planning, including drone delivery and product portfolio expansion. The conclusion emphasizes the importance of continuous improvement and innovation for long-term success. The plan also includes references to relevant academic sources.

Business Plan (Highfive)
Introduction
Scope of growth in high in this sector because of improved
connectivity and purchasing power but increased competition
can be challenging for new businesses. High-five will be a food
delivery application which will provide healthy food to the
service users at their doorstep. They will start their business in
multiple countries with a mind-set of aggressive expansion.
This poster will have Pestle and Swot analysis for understand
impact of internal and external factors. Future planning of
company and positioning of their services will also become part
of this file.
PESTLE analysis
Political – Change in taxation policy is a major risk for
Highfive, higher tax means lower profits for company.
Operations at global level is challenging because company will
have to follow different rules in different nations. It may pose
identified issues in front of management and negatively impact
growth of business
Economical – Increased disposable income means better
purchasing power of buyers. It is a positive factor for Highfive.
Low economic growth may create issue in generation of
demand as it limits the target customer of company.
Organization will initially launch their operations in those
regions where buying capacity of customer is high as lower
economic growth will be a long-term concern for the
enterprise.
Social – Sudden rise in demand of healthy food is a
major cultural shift, business of company is improving because
social factors are in their favour. Growing trend of online food
delivery is going to help company in attaining their vision.
Technological – Innovation in technology will allow
Highfive to reduce dependence of traditional delivery system. It
may assist them in improving overall productivity without
enhancing cost of operations. Development or acquisition of
latest technology is expensive. If company fails optimum
utilization of latest technology then they it will be a major
financial setback; its overall impact will be unfavourable for
Legal – Claims like paying wages less than
minimum wages create legal trouble for company. It makes
a negative impression on their goodwill and they also put
an extra burden of legal fees and fines. Regulation in some
developing nations are easy compared to others, relaxed
rules will support company in rapid growth of business.
Environmental – Carbon emission and scarcity of
raw material are few issues that may create trouble for
organization in long run. With eco-friendly methods,
company can reduce air pollution and save natural
resources. Options like drone delivery and use of
renewable energy can make a huge positive influence on
operations of Highfive.

Competition in this industry is high as there are many local and
global firms who are already operating in same field but
Highfive will exploit the untapped market i.e. online delivery
of healthy food. Most of the existing players are selling fast
food instead of healthy food. Some major fast food chains like
Dominos are direct competitor as they also take online orders
and deliver them in few minutes. Beside this, there are many
local online food delivery platforms in different nations and
they have strong hold in their region. But, delivery of healthy
food will provide Highfive an edge over their competitors.
More people are getting health conscious and increased number
of people are now ordering food online. These factors will
work in favour of company as they will not only sell healthy
food but the taste of meal will also be better.
Delivery through drone service and increasing product
portfolio will be key elements of company’s future plan.
Reducing carbon emission will be an aim of organization and
drone delivery can play crucial role in minimizing air
pollution. Introducing more service and variety of cuisine from
different part of world will another future goal of company.
Product/service development strategy will allow company to
enhance their market share in the reasons where they already
have existence.
Highfive will provide information about different type of foods
that are served across the globe. They will provide thousands
of options to the users so they can select healthy food items
according to their taste and preference. Company will project
themselves as a platform which provide best quality of food
and service. Reviews and suggestions of customers will be
considered while making policies and strategies.
Strengths - Offering of Highfive is going to be their
key strength as they are unique. With better ability to
innovate, company can also focus on aggressive marketing
as it will increase repetitive purchase. Global operations
will easily adopt successful process in other nations by
adapting according to the market.
Weaknesses – Security issues will be main weakness
of company as they do not have resources to face serious
hacking threat. Highfive is a new organization; inexperience
is going to make things hard for firm especially at initial
stage. Less brand visibility will another weakness of
enterprise in early stage of business; firm will have to spend
huge for entering in mainstream competition.
Opportunities – Cloud restaurant can provide more
access to untapped market to the organization. With time,
more people will prefer online delivery of healthy food;
company can offer monthly or yearly plans for permanent
customer by allowing them prepaid service. Internet and
smartphone users are also increasing, targeting them at
initial stage can increase number of loyal customers.
Threats - Bad publicity and low brand visibility can
be a real threat to Highfive as they are new in the business.
Continuous up gradation in technology will be a major
challenge for organization as they will have to make
changes in their mobile application and operating system
according to newly developed technology which is
generally expensive. Increasing number of competitors is
another major threat for Highfive.
Competitiveness and benefits
Positioning
Conclusion
If Highfive successfully execute their plans then they can grab
more market share in less time period. Continuous
improvement and development of more services is essential for
remaining relevant in market. Company cannot control
external factors but they can focus on improving their
capability to innovate. Aggressive growth is essential for
References
Ross, L.W. and Byrd, K., 2011. Business Plan Competitions:
Start-Up'Idols' and Their Twenty-First Century Launch Pads.
Journal of Higher Education Theory and Practice, 11(4).
Burns, P. and Dewhurst, J. eds., 2016. Small business and
entrepreneurship. Macmillan International Higher Education.
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Future planningSWOT analysis