Tommy Hilfiger Marketing Plan: Identifying & Overcoming Barriers

This report provides an overview of marketing planning with a focus on Tommy Hilfiger and the barriers it faces in its marketing efforts. It identifies challenges such as inability to analyze the target market, improper resource allocation, and demographic and technological factors. The report suggests strategies to overcome these barriers, including conducting market research, implementing resource allocation methods, and investing in research and development. The conclusion emphasizes the importance of adopting various measures to overcome planning barriers in order to achieve marketing goals and objectives effectively. The document also includes references to support the analysis and findings. Desklib provides access to this and many other solved assignments and past papers for students.

MARKETING PLANNING

INTRODUCTION
Marketing planning can be explained as a process which
contains the efforts taken by the company with reference to
advertising and promotional techniques.
 For the success of the marketing efforts an organization needs
to formulate an effectual plan. This plan will assist the
management to take corrective measures for the for the
attainment of marketing objectives.
 The present report is base on the scenario of Tommy Hilfiger
where the organization is known for its clothing and fashion
products.

TASK 2
2.1
 The main baerriers of markerting planning which is
being faced by the manager of Hilfiger are stated
below.
 Unability to analyse the target market
 Improper allocation of the reasources
 Demographic and ecnomical barriers
 Technological factors

2.2
Overcoming barriers
 In order to overcome the marketing barriers, the
management of Hilfiger can adopt certain steps which are
explained below.
 In order to overcome the problem with target market, the
management needs to conduct appropriate research.
 For the proper resource allocation, the company can use
resource allocation methods.
 For the improvemnet of technological and other factors,
research and developemnt can help the company to
overcome these barriers.

CONCLUSION
 Form the above presentation, it can be
concluded that the organization has adopted
different measures in order to oavercome the
planning barriers.
 This will help the coampny to attaion its
marketing goals and objectives in an effective
manner.

REFERENCES
Blace, D., Tadic, D. P. and Vrhovski, I., 2014. INTERNAL
MARKETING AS MOTIVATION TOOL OF EMPLOYEES
IN CROATIAN COMPANIES. Economic and Social
Development: Book of Proceedings. p.378.
Daniel, A. R., 2014. Revisiting the Issue of Marketing
Education and Professional Practice in Nigeria. Global Journal
of Management And Business Research. 13(10).

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