Business Canvas Model Analysis Report for Hillary Hotel Project

This report presents a business canvas model analysis for the proposed Hillary Hotel. The analysis covers key aspects such as key partners (logistics, suppliers, and investors), value propositions (fresh food, customer satisfaction), and key activities (lodging, boarding, and customer relationship management). The report details customer segments (youngsters, tourists, families), key resources (human resources, raw materials), and advertisement channels (social media, radio). The cost structure includes raw material costs, staff salaries, and maintenance. Revenue streams are projected from food sales, subscription fees, and service charges. The report emphasizes the importance of quality services and customer experience for revenue generation. The analysis also includes a discussion on the significance of effective distribution channels and customer relationship management.

ASSESSMENT

BUSINESS CANVAS MODEL
Hillary Hotel

Hillary Hotel
Hillary hotel is proposed at initial stage. The main purpose behind that venture is to
provide better and more satisfactory services in hospitality sector. It is analysed that york house
is one of the best destination to establish that venture in terms of attracting more visitors.
Management committee decide to establish the Hillary Hotel near by York house, London,
England.
Key partners: This is divided in three categories such as logistics partners, suppliers and
investors. Logistics partners contain chefs, staffs services to meet customers requirements etc.
suppliers includes various suppliers of raw material and beverages. Third and last category
investors are very important category, that category includes various parties who invested in start
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up of that new venture such as HSBC, Goldman Sachs, etc. The motivational factor is
achievements of common goal by gaining more profit and returns while working in partnership.
Value proposition: This is the very necessary aspect for making sections and variations
among the value proposition and management section. Fresh and tasty food according to
customer specification will be delivered. Various offers are provided to the customers for better
satisfaction. Guests are attracting more by providing better and quality room services. Whole
type of customers group as categorised in business model will be benefited by providing quality
services.
Key activities: Activities are organised in such manner that as value proposition require.
Lodging and boarding both type of activities are provided by the Hotel management. Shorter stay
facility with meal services. Longer stay facility for students and others, without meal and with
some basic facilities. Coordination is the the most important distribution channel for distribution
channels, customer relations and controlling of additional cost is the main revenue stream
recognised under key activities.
Customer relationship: Feasible communication network and channels are maintained
to built strong customers relations. A separate section will be maintained for controlling the
business channels. Cost format will be remain bifurcated as per quantity and service levels.
Three formats will be provided to customers as basic, class and plush.
Customer segment: customers are divided in the various groups according to their
behaviour and some other factors. Each customer group is targeted according to various plans.
Different payment modes are introduced for better customer satisfaction. The youngster and
tourists including couples and families are important customers.
Key resources: There are various resources of proposed venture but the human resources
and raw material for food and beverages are key resources. Staffs and raw material both the
resources are main for distribution and customers relationship management. Without proper
selling and distribution revenue tends to zero. So food and beverages material also play key
roles.
Advertisement channels: Sources of promotion such as social media feedback,
Instagram, radio channels, holding boards and you tube. Social media advertisement is the the
focused area subject to reach customers which is best in terms of cost. This cost is also mainly
associated with advertising.
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Cost structure: The cost structure of Hotel contains the cost of the raw material,
payment to suppliers of food materials and beverages, salaries to staff members, maintenance
charge, payment to chefs. It is expected that £100000 would be spent subject to set up the image
of business.
Revenue streams: Proceeds from selling spicy food, collection form subscription fees,
value chain, membership fees and content, collection from service charge, food and beverage
sales are considered in this section. It is expected that customers will pay for best experience and
quality services. The main source of revenue will be sale of food and beverages and staying fee
in rooms.
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