Case Study: Hilton Brand Management and Promotional Activity Analysis

This report examines Hilton's brand management strategies and promotional activities. The research focuses on assessing the role of brand management, identifying promotional methods, and addressing the challenges faced by Hilton. The study incorporates various themes, including the impact of brand promotion on productivity, the significance of customer contact, and the influence of brand image. Data was collected through various sources, including media, internet, journals, and books, contributing to a comprehensive analysis of Hilton's marketing approaches and performance. The report highlights the importance of customer contact, word-of-mouth, and brand image in driving productivity and achieving marketing goals. The research also explores the role of advertising, discounts, and attractive presentation in influencing customer behavior and brand perception. The findings provide insights into Hilton's brand management practices and their effect on customer engagement and overall business success.

Research Project

Aim
“To identify the importance of brand management for promotional activity”. Case study
based on Hilton.

Objectives
 To assess the role of brand management in development process.
 To identify the ways of promoting brand of Hilton.
 To ascertain the challenges faced by Hilton in brand management.

Theme 1: Brand promotion increases the productivity of
Hilton hotel
18
1
1
Yes
No
Cannot say

Theme 3: Customer contact is the most effective strategy
for brand promotion of Hilton hotel products and services.
16
2
1
1
Customer contact
Event management
Wall paintings
Any other (please specify)

Theme 2: Customers are strongly agreed with word of
mouth which considers the most trusted source of
communication to increase productivity.
14
2
2
1
1
Strongly agree
Agree
Neutral
Strongly disagree
Disagree

Theme 3: Customer contact is the most effective strategy for
brand promotion of Hilton hotel products and services.
16
2
1
1
Customer contact
Event management
Wall paintings
Any other (please specify)

Theme 4: Availability of the company consider good
strategy for brand management that increases productivity.
12
6
1
1
Availability
Good advertising
Low price and cost
Word of mouth

Theme 5: Brand image is an important thing which
generally influences customers towards selected enterprise.
Attractive place
Display and advertising
Brand image
Offers and discount
0 2 4 6 8 10 12 14 16
2
1
15
2
Frequency

Findings
In order to conduct overall research methods or data collection approach. Researcher
has been using different source of management goals. Apart from that, it also helps
to contribute in better resourceful manner. Researcher also has been taken help from
media, internet, journals, books and other sources. This helps to make the better
quality performance and also helps to make the good level of goals (Perera and
Perera, 2018).

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