Hilton Hotel: Importance of Marketing, Finance, Operations & HR

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BUSINESS
REPORT
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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Role of marketing, finance, operations/ production and human resource and their importance
while working with each other....................................................................................................1
CONCLUSION ...............................................................................................................................2
REFRENCES...................................................................................................................................3
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INTRODUCTION
For conducting business operation in effective manner an organization has to develop
various strategies and plans. That help them in attaining goal and objectives in effective manner
(Penrod, 2017). This report is based on Hilton Hotel which is establish in 1919 by Conrad
Hilton. Its headquarter is in Virginia, United State and they operate there business in hospitality
industry. Topics discussed in this are role of different operations departments such as marketing,
finance, production and many others.
MAIN BODY
Role of marketing, finance, operations/ production and human resource and their importance
while working with each other
In an organization every department is essential for operating function in effective
manner. Role different departments in respective Hotel are explain below:-
Role of marketing:
Marketing department of Hilton hotel develop marketing plans, pricing strategies,
promotional activities and many more.
Conduct marketing research and competitive analysis to know demand and need of
customers and make strategies accordingly.
Communicate and coordinate with customers in order to satisfy, make aware about new
products and activities and retain them.
Role of finance:
Financial department or team of respective hotel monitor fund of hotel and ensure its
usage.
Ensure that Hilton hotel is controlling and using there funds and credit in effective
manner.
Along with this financial department of respective hotel ensure that every employees get
there salary in proper time and according to government rules and regulation (Zhang,
2018).
Role of operations/ production:
In Hilton Hotel is related to food production department who take care that food is being
prepare in effective and appropriate manner.
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They introduce innovation and creativity in food and other related activities in effective
manner which attract customers and encourage them for buy.
Role of human resource:
Human Resource of Hilton hotel hire employees according to requirement or vacant
positions. Along with this they design and organize training and development
accordingly.
They also communicate with management of respective hotel to identify requirement and
issues. Then HR design strategies, plan, rules and regulation accordingly.
Importance when all departments work together:-
When all department work together respective hotel attain goal and objectives in effective
and appropriate manner. Working of all department is directly and indirectly depend on each
other. Such as if production department of Hilton Hotel required to recruit experienced chef they
will communicate with Human Resource of hotel (Terry Kim and et.al., 2013). Then HR
manager ask financial team about budget for hiring. Accordingly marketing team will conduct
advertising of requirement at Hilton Hotel by using various methods like social media, news
paper advertising, digital media and many more. This shows that working of all department
together leads to attaining of goal and objective in effective and appropriate manner.
CONCLUSION
Form the above discussed point it can be evaluate and conclude that for conducting
business operation and function is effective manner various department plays an important role.
Every departments like finance, production, marketing, human resources etc. work together and
attain goal in effective manner. All different departments are depend on each other for
conducting objective and all are importance as well as for an organization.
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REFRENCES
Books and journals
Penrod, A.K., 2017. Authentic leadership in US skilled nursing facilities: A multiple case
study (Doctoral dissertation, Capella University).
Zhang, S., 2018. National NCDs Research Capacity Assessment in 7 LMICs (Doctoral
dissertation, Yale University).
Terry Kim, T. and et.al., 2013. Social capital, knowledge sharing and organizational
performance: what structural relationship do they have in hotels?. International Journal
of Contemporary Hospitality Management. 25(5). pp.683-704.
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