Hilton Hotels: Research Project on Past, Present and Future

This research project provides a comprehensive overview of Hilton Hotels, examining its past operations, current challenges, and future strategies. The project begins by outlining the historical context of Hilton, including its establishment and expansion across the globe. It then delves into the impact of the COVID-19 pandemic on the hotel's operations and revenue, including the implementation of lockdown and travel restrictions. Furthermore, the project discusses Hilton's long-term goals, such as increasing revenue through various services and improving customer experience. The project also mentions the company's vision of providing high-quality hospitality and the importance of customer satisfaction and new market share. The project refers to the data collected in 2019, which shows the number of hotels and rooms that Hilton has across the globe. Overall, the project aims to analyze the business development of Hilton Hotels in the hospitality industry.

Company overview
For completing this poster, the chosen organisation
is Hilton, it is a brand which provides hospitality
services to its customer. Hilton was founded in 1919
by Conard Nicholson Hilton. It is one of the largest
hotel brand in the world.
Foundation Year Research Project
Past operation
The past operation of Hilton was
quite good as the brand focuses on
expanding their business across
globe. Hilton is known for its
hospitality services as the hotel
provides better quality of services
and facilities to its customer. As per
the data collected on 2019, there are
84 hotels of Hilton across the globe
with 216,379 rooms in more than 94
countries and territories (Kibe,
Ogutu and Ojwach, 2019). In
2010, the brand has changes its name
and rename as Hilton hotels and
resorts along with new logo.
Future operations
Hilton is developing various strategies that help the
hotel in developing high customer experience and
satisfaction in order to gain new market share and
growth in the competitive market. Developing new
market and product in the hospitality industry helps in
building relationship among employees and customers
of the company (Kryukova and Khetagurova, 2020).
Goals
The long term goal of Hilton is to generate more and
more revenue by selling different things including
meals, room service and other facilities.
References
Rice, C and et. al., 2020. Willingness to pay for
sustainable aviation depends on ticket price,
greenhouse gas reductions and
gender. Technology in Society, 60, p.101224.
Leuenberger, D .Z. and Lutte, R., 2022. Sustainability,
Gender Equity, and Air Transport: Planning a
Stronger Future. Public Works Management &
Policy, p.1087724X221075044.
Vision
The vision of organisation is to fill the earth with
light and warmth of hospitality by offering high
quality experience to its customer.
Current operational issues
The pandemic has influenced the
performance and profitability of
Hilton due to which the brand is
facing severe loss. Due to COVID
19 it becomes difficult for hotel to
attract maximum number of
customer and generate revenue.
The crisis has spread all over the
world which affects almost all
types of industries across globe.
Government has also imposed
lockdown and travel restrictions
due to which the functioning and
operation of Hilton gets stoppage.
The revenue of Hilton gets
reduces approx 56 to 58% per