This report provides a comprehensive analysis of Hilton Hotel's business strategy, focusing on its operations within the competitive hospitality industry. The report begins with an introduction to business strategy and the importance of strategic planning for companies like Hilton. Task 1 examines the macro-environmental factors influencing Hilton, using PESTLE analysis and stakeholder analysis to assess political, economic, social, technological, legal, and environmental impacts, as well as the Ansoff Matrix for growth strategies. Task 2 delves into Hilton's internal capabilities and environment through frameworks like Resource-Based View, VRIO analysis, and McKinsey 7S, evaluating its resources, competitive advantages, and organizational structure. Task 3 applies Porter’s Five Forces model to assess the competitive forces in the hospitality market and proposes strategies to improve Hilton's competitive edge. Finally, Task 4 applies concepts, models, and theories to develop a strategic management plan for Hilton, including a detailed strategic management plan. The report concludes with a summary of findings and recommendations for Hilton's future strategic direction.
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