Presentation: Cultural Influences on Hilton Hotel in Sri Lanka

This presentation explores the challenges and strategies for Hilton Hotel in Sri Lanka, focusing on the impact of cultural influences on communication and negotiation. It addresses issues such as safety and security concerns post-terrorist attacks and cultural and language barriers. The presentation highlights the importance of cultural awareness for effective communication, including hiring employees with language skills and cultural knowledge. It suggests measures like enhanced security, language training, and cultural sensitivity to attract customers and ensure a satisfactory environment. The presentation emphasizes how understanding different cultures can aid in addressing customer needs, negotiating prices, and fostering positive interactions, ultimately supporting Hilton's expansion in Sri Lanka. It also references the importance of providing complete and specific information to tourists to understand local cultures.

Sri Lanka is an Asian country which is famous for its beaches and
other natural attractions. This country attracts a large number of
international visitors through their exotic beaches and locations.
Hilton is the taken hotel for this assessment which is a hotel chain
having hotels at various popular places. This poster will cover the
challenges faced by the firm in effective communication along with
the strategies for overcoming these challenges. Also awareness of
cultural influences on communication and negotiation will be
discussed.
These above discussed challenges and barriers can be
eliminated by Hilton by using proper measures which are
discussed below:
Safety and Security: For this, Hilton should provide high
security to the visitors such as id check at entrance of hotel,
security guards at main gates and other major locations, CCTV
cameras etc. so that the hotel can be monitored for security
purposes when tourists are enjoying their stay
Cultural and language barriers: These can be eliminated by
the Hilton by hiring suitable employees who are having
appropriate knowledge regarding various languages and
culture as well as having suitable communication skills so that
effective communication can take place between customers
and company. There is requirement of complete understanding
about changes language through which people came to know
about it and this makes it easy to provide satisfactory
environment.
Hilton hotel is launching their new resort in Sri Lanka which
has recently suffered from a terrorist attack (Fernando,
Bandara and Smith, 2013). Due to this attack, hotel is facing
challenges in attracting the customers as well as in
influencing the customers to take their services. Some of
these issues are as follows:
Safety and Security: Due to the recent attack, visitors from
other countries are fearing regarding their safety and security
due to which effective communication is not taking place
between the customers and company. This is impacting the
firm in doing promotional activities. There is important role
of safety aspects in order to promote tourism among in Shri
Lanka.
Cultural and language barriers: The people who visit Sri
Lanka are from different culture and backgrounds due to
which company could not be able to communicate with them.
This is because employees lack communication skills as well
as are not knowledgeable regarding other languages. People
able to understand about issues which arise among people
because of language difference.
Presentation Poster
Introduction Challenges and barriers to
effective communication
Awareness regarding the different culture is beneficial for the
Hilton hotel in effectively communicating and negotiating with the
customers in a positive manner. Through the cultural awareness,
Hilton hotel can determine the requirements of the customers by
communicating with them so that effective transmission of the
information or data can be done (Semasinghe, 2016). When
effective communication takes place between the customers and
company then they both can negotiate with each other regarding
the prices, concerns, services, facilities etc. This negotiation is
possible if both parties understand each other culture and values
which assists in effective communication. There is requirement of
complete and specific information with which it is easy for people
to understand about different culture and ascertain about aspects
which has to be taken care. When proper cultural knowledge s
communicated top local people, then tourist also get to understand
Awareness of cultural influences
Strategies for overcoming
communication barriers
Awareness of cultural influences
It has been summarised from above information that the firms
can still expand their business operations to Sri Lanka for
attracting more customers. However due to the recent terrorist
attack, firms needs to provide additional security and safety to
the customers so that they can enjoy their stay in Sri Lanka.
When people have knowledge about culture, then they take
care others prospective as well.