Implementing CSR Activities: Hilton Hotel Project Report

This report analyzes a CSR project implemented for Hilton Hotel, a leading accommodation service provider in the United Kingdom, focusing on the implementation of Corporate Social Responsibility (CSR) activities. The report begins with an introduction to CSR, its importance in business, and the aims and objectives of the project, which include implementing CSR to achieve sustainable targets, determining the significance of CSR, and analyzing its impact on Hilton's performance. It outlines a project management plan, including work breakdown structures, Gantt charts, and the use of qualitative and quantitative research methods for data collection and analysis. The report presents data analysis findings, including customer surveys and thematic analysis, addressing key themes such as customer frequency of CSR plans, the impact of CSR on sustainable development, and the relationship between CSR activities and competitive advantage. The report concludes with recommendations based on the data analysis and limitations of the research, providing insights into how Hilton Hotel can enhance its CSR initiatives to improve stakeholder satisfaction and achieve its long-term sustainable goals. The report covers various aspects of the CSR project, including aims, objectives, project management plan, data analysis, and reflective report.

MANAGING
SUCCESFUL BUSINESS

Table of Contents
Introduction.........................................................................................................................................3
Task 1...................................................................................................................................................3
P1 Aims and Objectives....................................................................................................................3
P2 Project management plan of CSR.................................................................................................4
Task 2...................................................................................................................................................5
Task 3...................................................................................................................................................7
P6 Data Analyses...............................................................................................................................8
Task 4.................................................................................................................................................12
P7 Reflective report.............................................................................................................................12
Conclusion..........................................................................................................................................13
REFERENCES....................................................................................................................................14

Introduction
CSR activity are related with the providing welfare and wellbeing to the society by a
business organization. There is various issue in the community includes poverty, health and
safety, unemployment and so on. A corporate is the part of society which needs to take
initiatives and provide assistance which helps to meet their sustainable goals and target
(Ajmal, Helo and Kekäle, 2010). The current report based on Hilton Hotel which is one of the
leading accommodation service provider in the United Kingdom. They required to implement
CSR project which helps to increase their goodwill and increase satisfaction level of its
stakeholder.
Task 1
P1 Aims and Objectives
Today, CSR activity plays a prominent role in the success for every business organization. it
helps to create reputation and build ideal image in the community which is too significant.
The top management of the company is seeking CSR at strategic decision which helps to
meet its short and long term goals and target in an appropriate manner. Hilton Hotel is
operating their business activities in more than 80 countries and they having approx. 180000
skilled work force (Andersen, 2010). For them, CSR is one of the major issue and needs in a
planned manner in order to attain stakeholder’s goals and targets. This is also a legal
obligation for a business organization is to provide benefit to the community in variety of
aspects.
Topic: Implementing CSR activities in the corporation to achieve their sustainable targets.
Background of the Project: It is essential for a business organization is to implement CSR
project in their business practices. It can be related with the environment, health, education,
and other aspects which create a sound image of the company. In the context of Hilton Hotel,
there are various issue are increase relating to implementing CSR project which must be
considered by the researcher in this report. This study is providing the guidelines for cited
firm is to plan CSR proposed project and make their decision accordingly. On the other hand,
there are various regulatory bodies which concentre of CSR project carefully and follow
government guidelines in an effective manner. The company wants to communicate with its
customer regarding CSR and its implementing such project which leads to increase their
performance and profitability which is a common goal for each and every enterprise.

Aims: To implement CSR project in the business corporation in order to meeting its long
term sustainable targets at Hilton Hotel.
Objectives:
 To determine the significance of CSR project in attaining its long term goals.
 To identity the relationship between CSR activities and competitive advantage.
 To analyse the CSR project implementation on Hilton Hotel performance.
 To analyse the various tools and techniques relating to CSR activities at Hilton Hotel.
Research question:
 How CSR project helps in attaining organization goals?
 What is the relationship between CSR project and competitive advantage?
 What is the impact of CSR and business performance at Hilton Hotel?
 What kind of methods can be used by the cited firm in order to meet its objectives?
P2 Project management plan of CSR
Project management plan is a format which includes project details such as time limit,
resources and activities. It helps to provide the guideline how a research project executes and
implement in order to meet its short and long term targets (Baiden, and Price, 2011). It is one
of the significant tools where project manager monitors all activities and make their decision
accordingly. In the context of given case, the project divided in to other activities and assign
the time limit for each activity. The main of this research report is to save time and money
which increase their revenue.

Task 2
P3 Work breakdown structure and Gantt Chart of CSR project
Work Break Down structure is one of the tool in which the project divided in to small task
and established the time frame. With help of this structure, researcher helps to identity the
details of their CSR project and make a team for each task (Bakker and et. al., 2011). This is
related with the outline and the division of work in to small target. It helps to the project
manager is to monitor each activity in an appropriate manner and make rectification
immediately. Hilton Hotel required that to communicate with different functional department
and implement proposed project. The proposed project can be divided in to following
category:
Identify research topic: This is the first stage where the researcher required to select the topic
of their project. In the context of given report, they communicate with the higher authorities
and make plan in an effective manner.
Design aims and objectives: In this research report, project manager is to design the project
aims and objectives which helps to solve their issue in an effective manner.

Develop literature review: This is one of the significant part of the report where researcher
needs to develop the literature and critical evaluate the research topic (Chesbrough, 2010).
Research methodology: This is related with the various tools and techniques which are to be
used in the proposed research report.
Data collection and interpretation: Data collection and interpretation one of the most critical
part of this report where researcher take more time (Kendrick, 2015).
Conclusion and recommendation: On the basis of collected data project manager needs to
develop an appropriate recommendation which solve their CSR issue.
Submit the research report: This is the final task of the report where project manner must be
submitted this report to the higher authorises and make its decision regarding CSR project
implementation (Chhokar, Brodbeck and House, 2013).
P4 Small scale research by using qualitative and Quantities methods.
In a research report, there are two types of data can be used in order to attain their sustainable
objectives in an effective manner. There are two types of data analyses approach which
includes qualitative and quantitative. It is essential for researcher is to evaluate the collected
data and interpret this information by using above methods. Qualitative technique related
with the analysing the numerical data such as balance sheet, income statement and other form
of data and make an appropriate interpretation (Crane and Matten, 2016). On the other hand,
Qualitative approach related with the identify the behavioural aspects of an individual such as
taste, attitude, perception etc. Hilton Hotel required that to use these tool in a way where they
can make tits CSR project and implement it in an effective manner. In the present report
qualitative approach which is more suitable. Project manager needs to select all tools which
are going to be used in the research and make recommendation for that (Keller,
Parameswaran and Jacob,2011). On the other hand, there are various government authorities
which monitor CSR activities as a part of legislation.
Name:
Age:
Email:
Q.1 Do you thing Hilton Hotel needs to carry out CSR plan in their organization?
A) Yes

B) No
Q.2 Do you thing CSR plan helps to meet sustainable development?
A) Agree
B) Strongly Agree
C) Disagree
D) Strongly disagree
Q.3 In your point of view, can CSR plan helps in attaining competitive advantage?
A) Agree
B) Strongly Agree
C) Disagree
D) Strongly disagree
Q.4 In your point of view what kind of CSR project preferred by the Hilton Hotel?
A) Environmental issue
B) Health awareness
C) Women empowerment
D) protecting child labour
Q.5 Which benefits of CSR plan helps to the Hilton Hotel?
A) Enhancing company performance
B) Increase market share
C) Building reputation
D) Increase customer satisfaction level
Q.6 In your opinion what is the time duration for CSR plan in the Hilton Hotel?
A) Every month
B) Every 3 Month
C) Every 3 Month
D) Once in a year
Q.7 Do you think government provide additional benefit to the company?
A) Yes
B) No
Q.8 Please provide recommendation relating CSR activities for Holton Hotel.
Ans.

Task 3
P5 Evaluating research data by using different tools and techniques
Research design: The overall report is based on research design which is implemented by
the researcher. There are three types of research report such as descriptive, exploratory and
experimental (Crawford and Nahmias, 2010). This research study is based on descriptive
which is suitable for the project manager in order to make an effective conclusion.
Research Philosophy: This is a systemic approach in which the data and information
collected analyse and interpret. In the current report inter-pritivisum philosophy is to be used
in order to interpret the gathered data and arrive in a best solution for the CSR project. On the
other hand, Positivism will not be good option for the research in this report.
Data collection: This is one of the most critical and significant part for any types of research
which is related with the collection data and information. There are two types of data
collection approach- primary and secondary. Both tools are going to be used in the research
report and arrive the suitable interpretation (Eckerson, 2010). Primary data collection is the
first hand data which are collect from the potential respondents by using questionnaire
approach.
Data analyses: Data analyses is a systematic approach where researcher needs to interpret
and examine the collected information (Jeston and Nelis, 2014). In the current report thematic
analyses approach is to be used for every question asked to the respondent. The graphical
representation also can be used in the report which provide more understanding.
Limitation: This is the area which are not covered in the report. Time is one of the major
limitation where limited time effects the accurate response from the customers. On the other
hand, there response will be misguiding if the customers will be not serious about the report.
P6 Data Analyses
Theme 1 Customer frequency on carry out CSR plan for the organization
This question is related with the CSR plan carry out by the corporation. Most of the
respondents agree with this argument.

A) Yes B) No
0
2
4
6
8
10
12
14
16
18
16
4
Do you thing Hilton Hotel
needs to carry out CSR plan in
their organization?
Interpretation: On the basis of above diagram, the large number of customer arguing that
Hilton Hotel conducting CSR activities but in the limited level. There are 16 respondents out
of 20 who said this statement and rest of them approx. 4 are not agree. It shows that the
higher authorities need to develop an appropriate CSR activity.
Theme 2 CSR activities meet sustainable development
This question is related with the product CSR plan in relating to the competitive advantage.
When the question is asking with customer more than 85 percent customer agreeing that it
helps in attaining suitable target.
A) Agree B) Strongly Agree C) Disagree D) Strongly
disagree
0
2
4
6
8
10
12
14
12
6
1 1
Do you thing CSR plan helps to
meet sustainable development?
Interpretation: AS per the above given graph it depicted that CSR activities having
significant in the training these sustainable objectives. On the basis of response there are 12
customers who favour for the CSR importance and 6 customers are highly confident
regarding this argument. On the other hand, there are only 2 respondents who are not agree
with this statement.

Theme 3 CSR activities helps in achieving competitive advantage
When the question was asked to customer there regarding the relationship between CSR
activities and competitive advantage. The large number of respondents are agreeing that large
impact of corporate social responsibility on the competitive position.
A) Agree B) Strongly Agree C) Disagree D) Strongly
disagree
0
4
8
12
16
14
3 1 2
In your point of view, can CSR
plan helps in attaining
competitive advantage?
Interpretation: From the above given diagram there are various respondents approx. 17 out
of 20 believes that CSR activities plays a prominent role in the success Hilton Hotel. It helps
to increase stakeholder satisfaction level in an effective manner.
Theme 4 Different types of CSR project prefers by Hilton Hotel
This question is related with the CSR project which will be used by the cited firm. There are
various proposed activities by the top management. It can be related with the climate issue,
health awareness program, women empowerment, protecting child labour etc.
8
6
3
3
In your point of view what
kind of CSR project preferred
by the Hilton Hotel?
A) Environmental issue B) Health awareness
C) Women empowerment D) protecting child labour
Interpretation: As per the above mentioned graph there are mixed opinion of customer. 6
respondents put of 20 in favour for the health program, 8 respondents are in favour for the

environmental issue, 3 chose for women empowerment program and rest of them are focused
on child protection.
Theme 5 The benefit of CSR plan helps to Hilton Hotel
This question is related with the benefit of CSR plan in relation with the enhancing company
performance in different aspects. This helps to identify the relationship between CSR
actitvites and its impact.
A) Enhancing
company
performance
B) Increase
market share C) Building
reputation D) Increase
customer
satisfaction level
0
2
4
6
8
8
5
3 4
Which benefits of CSR plan
helps to the Hilton Hotel?
Interpretation: On the basis of above diagram there are 8 respondents out of 20 state that it
helps to increase business performance. on the other hand, 5 respondents said that it leads to
increase customer base, 3 believed that it will create an ideal image in the market.
Theme 6 Time duration for CSR plan and its relation to Hilton Hotel
Here, Hilton Hotel needs to identify the CSR plan and its time duration which is too
significant for the business organization.
2
5
8
5
In your opinion what is the time
duration for CSR plan in the Hilton
Hotel?
A) Every month B) Every 3 Month C) Every 3 Month D) Once in a year

Interpretation: On the basis of the above diagram, there are 8 respondents who agree that
CSR activity carry out every month, 3 respondents select 3 months’ option, 5 customer
agreeing that they can conduct CSR at the year ending which and promote in an effective
manner.
Theme 7 Government additional benefits for the Hilton Hotel
In this question company wants to know that the role of government in the context of CSR
and various types of assistance.
A) Yes B) No
0
2
4
6
8
10
12
14
16
18
17
3
Do you think government
provide additional benefit to the
company?
Interpretation: From the above given it has been interpreted that 17 respondents are
agreeing with the government provide various benefits to the company. for example, they
reducing its tax rate which increase the profit of the firm which is common goal for every
business organization.
Task 4
P7 Reflective report
CSR activity is very important for the society but it is play crucial role in the organisation
which is newly set up in the market. It also helpful to achieve organisational objectives and
goals in effective manner. So it will also help to attract the customers of the society. Apart
from that this is theoretical concept which is adopted by every company. After this I also
came to know that how identify the data from many books. On the other hand, time is given
for the research is very short but I was still completing my work in time. When I conducting
data analysis I gain knowledge of software which is related to the research of product. Graphs
and thematic is very helpful when I am conducting task. It really helps to accomplish research