Analysis of Hilton Hotel's Marketing Strategies and Customer Service

This report provides an analysis of Hilton Hotel's marketing strategies and customer service approach within the hospitality industry. It explores how Hilton differentiates itself through its services and marketing campaigns. The report discusses the importance of customer service and its impact on the hotel's success. It also includes a review of relevant literature, such as the works of Tang (2014) and Baker & Magnini (2016), to support the analysis. The report examines the hotel's advertising campaigns and the role of interior design in enhancing the customer experience. The primary focus is on understanding how Hilton markets its services to target the market effectively and maintain a competitive edge in the hospitality sector. This report aims to provide insights into the marketing practices and customer service models employed by Hilton Hotel.

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MARKETING IN HOSPITALITY
Marketing is defined as a process or action through which
company sell or distribute its products to the target market
or consumer from manufacturer. Hilton hotel is one of the
reputed hotels in the hospitality industry. They are known
for their customer services and dedicated staff members all
round the world. Main aim of Hilton is to provide best
services to its customers in a way that people can see the
difference of their services compared to other hotel. They
market in such a manner that the services and hospitality
are different and better as compared to others.
ADVERTISMENT CAMPAIGN
INTERIOR REFERENCES
Tang, L.R., 2014. The application of social
psychology theories and concepts in hospitality
and tourism studies: A review and research
agenda. International Journal of Hospitality
Management. 36. pp.188-196.
Baker, M.A. and Magnini, V.P., 2016. The
evolution of services marketing, hospitality
marketing and building the constituency model
for hospitality marketing. International Journal
of Contemporary Hospitality Management.
28(8). pp.1510-1534.
INTRODUCTION