This report delves into the consumer decision-making process within the hospitality industry, with a specific focus on the Hilton Hotel. It examines the stages of consumer decision-making, the importance of mapping the path to purchase, and how marketers respond to this process. The report highlights the key differences between B2C and B2B decision-making in the context of hospitality, exploring market research methods used to understand consumer behavior. It analyzes factors influencing consumer choices, including psychological, personal, social, and cultural elements, while also evaluating the impact of digital technology. Furthermore, the report discusses how marketers influence each stage of the decision-making process, supported by relevant examples and theoretical models. Overall, the report offers a comprehensive analysis of consumer behavior within the hospitality sector, providing valuable insights into marketing strategies and consumer engagement.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
