Hilton Eco: Hotel Brand Proposal, Marketing Plan and Brochure

The Hilton Eco brand proposal outlines a new eco-friendly hotel concept designed to cater to nature enthusiasts. Situated near Vancouver, the hotel offers lodging, dining, and camping services, emphasizing a connection with nature. The proposal includes details on the target market, mission, values, and the integration of local produce and beverages. The Hilton Eco aims to provide a unique experience, allowing guests to immerse themselves in the natural beauty of the Lower Mainland. The proposal also discusses the hotel's location, food and beverage offerings, and the overall vision of connecting customers with the heart of nature, aligning with the growing trend of eco-tourism. The assignment also included a brochure, website, pamphlet, and social media site to appeal to the target market.