Elements of Internal Business Environment: Hilton Baku Hotel Report

This report provides an in-depth analysis of the internal business environment of the Hilton Baku Hotel. It begins by identifying the hotel's strengths, such as its extensive experience, effective customer retention schemes, and technological integration, while also pointing out weaknesses like high deb...Read More

Elements of the internal
business environment

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Identify strengths and weakness of organization .......................................................................4
Business Strategy-Vision and Mission .......................................................................................5
Business Strategy-Values and behaviour action of management ..............................................5
Commitment for competence at all level of personnel ..............................................................6
Organizational Structure ............................................................................................................6
Management style ......................................................................................................................8
Suggestion to manage the people ...............................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Internal environment comprises the firms, events and different elements within the
organization that effects choices and actions. It discloses strengths and weakness founds within
the firm. Internal environment involves employees behaviour, company culture, mission
statement and leadership style (Kuratko, Hornsby and Covin, 2014). This study is based on
Hilton Baku Hotel. It is situated in heart of Baku's business district form Heydar Aliyev
International Airport. This report will explain identify strength and weakness of organization. It
will explain vision and mission statement, values and action of management within company.
Furthermore, study will identify competence at all level of personnel and organizational structure
within the firm.
MAIN BODY
Identify strengths and weakness of organization
Strengths:
The experience is very extensive and large scope of business of Hilton Baku Hotel that is
strengths of business. They utilise effective schemes for customer retention and powerful
property portfolio. Hotel used technological integration that achieve high level of services
customatisation. With the help of it, manager and employees provides the effective services to
customer (Epstein, 2018). For exploit these strengths, firm increase the brand identification and
reputation in hospitality business. Hotel used technology such as digital room keys merged into
smartphones of guests that are increased large number of customer. It is technique which is
helped to exploit the strength. Hotel used different schemes such as free internet success, digital
check-in, offer services on discounted prices for increasing the high level customer retention.
With the help of it, Hilton Baku Hotel make efforts to exploit of their strengths.
Weakness:
There are high level of debts and over dependence on US markets. Hotel has little
international market share disregard large portfolio of brands. Due to its large size, lack of
flexibility of hotel that is weakness of business. Therefore, hotel utilise the innovation in product
and services, so that they exploit their business and increasing market share in international
market (Stoyanova and Angelova, 2018). With the innovation, firm make effort to overcome the
weakness of business. If hotel is focused on another market such as Europe, Asia Pacific,

American Non-US, so that they generate high level of revenue and market share of business. If
firm is directed on quality and standards of products and services, so that they try to overcome of
high level of debts.
Business Strategy-Vision and Mission
Vision:
The vision of Hilton hotel is to deliver exceptional experiences to every guest and every
time for filling the earth with light and warmness of hospitality.
Mission:
The mission of Hilton hotel is to create sincere experience for guests, meaningful chances
for team members, high value for owner and positive effect in people that help to be the most
hospitable organization in the worldwide.
Business Strategy-Values and behaviour action of management
Values of Hilton Hotel:
There are many values such as passionate about delivering exceptional guest experience,
integrity, leadership, team work, ownership etc. Hotel serve people and extend passion in their
team members for hospitality beyond hotel walls every day. The development of business in
hotel sector and hospitality industry (De Toni, De Zan and Battistella, 2016).Company drive
positive societal and environmental changes across their operations, supply chain and people are
the most essential value of business.
In this context, entity more focus on value chain to effect issue that are most valuable to
their business. They also direct for exceptional people in plenty places around the world. In order
to that, team player commitment, leadership and innovation, Hilton is the most respected brands
in the worldwide. The long term relationship is increased value of business. Firm want to build
relations with clients and give value to their clients ongoing basis. In relation to leadership, hotel
to make new way of reaching possible investor. Capitalist believes in hotels by foster leadership
that creates more value.
Hilton hotel operates sense of urgency and discipline that are increased values of business
in the worldwide. Company also utilise analytics to continually improve their output, so that they
are efficient in marketing (Quirke, 2017).By creativity, they build relationship which are the
heart of business. Through integrity, all the time, they do correct things for developing values of
business. Effective leaders are increased the worth of Hilton hotel.

These values guide the behaviour and action of management as well as personnel. With
effective leaders, they are giving the clear instruction and training to their employees for
developing worth of hotel. Impressive decisions and actions taken by management and leaders
are building the relationship with clients. With the innovation, behaviour and action of
management are effectively done in the company.
Commitment for competence at all level of personnel
The management of Hilton Baku hotel make sure that measure the competencies at all
level of personnel in the workplace. Level of competence means greater and lesser of skills and
knowledge of personnel. Level includes top, middle and lower personnel in the business. At top
level, management identify competencies which includes abilities, skills and knowledge for
improve the performance of personnel in the workplace (Camisón and Forés, 2015). At lower
level, management measures abilities, skills and competencies by providing the appropriate
training and development to employees. With the help of it, individual improve execution
develop knowledge and skills for effective working in the hotel.
At middle level, administration measures competencies and abilities by follow different
techniques and methods such as quality, behavioural, attributes etc. for improve performance to
workers. With the help of it, management is ranked to each team members from another team for
measuring performance of each member of team. In order to that, management also develop
motivation for effective execution to every workers in the workplace. With this, workers are
easily developed skills and knowledge and improve behaviour for effective working in the Hilton
Baku Hotel. Through it, administration focus on develop competencies and abilities to their
workers in the organization.
Management also focus on effective communication, team work and customer services
for improving the performance of personnel in the Hilton Baku hotel. In this context, they are
provided training and development for developing competencies and abilities to employees in the
workplace (Epstein, 2018). By developing competencies, employees create opportunities such as
career motivation, impressive making decisions etc. for improving the execution in hotel. Firm
also focus on improvement of performance and develop competencies to employees in the
workplace. With this, workers easily providing the best hotel services such as housekeeping,
room services, food and beverage etc. to guests for increasing sales of hotel.

Organizational Structure
Organizational Structure is the system that refers certain actions are focused in relation to
accomplish the objectives of Hilton Baku hotel. These actions include rules, roles and duties. It
also defines flows of information from level to level within firm. There are different types of
organizational structure such as matrix, divisional, functional, product based, market based etc.
In this context, Hilton Baku Hotel implement functional organizational structure.
Functional Organization Structure:
It is structure that comprises different actions such as coordination, supervision and
allocation of task. This structure determines performance and operations of company. There are
many functions such as marketing, human resources, production, sales, purchasing and
accounting. It leads to efficiency of operations where workers become specialists within their
realm of expertise.
In order to that, management of Hilton Baku hotel can be followed functional
organizational structure, because of, it allows for high degree of specialization for workers and
easily growth of business. It has possible to inhibit workers development putting staff in skill
based division. This structure is more beneficial for offering the high level of specialization. This
allow workers to develop their individual abilities faster within functional parts in relation
specialist (Types of Business Organizational Structures, 2013). The continuing growth of skills
and increase their productivity and efficiency of workers in hotel. With the help of it, improve

sales of business. Workers are strongly motivated to evolve their careers in line with series path
in their organizational structure. With the help of it, employees are easily coordinated of tasks in
all department in the workplace.
Functional units often perform with the large level of efficiency and compromised
cooperation. Coordination and specialization of projects are focused in functional structure that
creates limited amounts of goods and services.
Management style
The management of Hilton Baku hotel adopt management and leadership such as
democratic style in the workplace.
Democratic Management Style:
This management style is also called as participative and shared style in which team
members more participate role in the process of making decisions in the organization. Every
person is provided chances to participate, exchanged ideas freely and encouraged discussion.
Democratic procedure attend to direct on group equality and free flow of ideas. Leaders of team
is to offer guidance and control. They charge with deciding who is in the team and gets to
participate to make decisions. It is the one most impressive that leads to larger productiveness,
better participation from team members and raised morale of team.
Democratic leaders inspire trust and respect between subordinates and their decisions
also based on morale and values of followers. Team members are supported to share thoughts,
and opinions in process of decisions making in the team work (Cherry, 2018). Employees is
boosted and rewarded creativity for effective working to provide the best services to guest in
Hilton Baku. In this management style, all team members are feeling more engaged in process of
decision making. With the help of it, increase productivity and improve performance of workers
in the workplace.
In order to that, team members are more committed and included to tasks and process of
decision making in the business. By this style, members are giving more innovative and creative
ideas and solution in different situations. With the help of it, leaders and management focus on
build relationship among the team members, increasing the productivity and performance of
employees in hotel.

Suggestion to manage the people
It is very important to manage the people in services business in relation to effective and
efficient to timely to satisfy the customer.
Employees: It is essential to manage employees which includes managers, leaders,
executive and senior manager, other staff etc. Therefore, hotel can focus on effective and
efficient management of people in the workplace. For managing people, firm can also provide
training and development in the workplace (De Toni, De Zan and Battistella, 2016).All the
people are more important in the services business. By this way, they can develop their skills and
knowledge for improve performance to employees in order to give the best hotel services to
guest for their satisfaction and increasing expectation. For manage to employee, firm can also
follow different management style and effective organizational structure in the business.
Suppliers: It is important to manage suppliers who are delivering food and beverages in
services business. In order to that, firm can maintain and build relationship with suppliers in the
business. So that, they are supplied the best services to company. Firm can be followed different
techniques such as manage contract, address agreement issues, manage invoice validation etc. By
these ways, Hilton Baku can manage suppliers of business. Through it, firm also provided high
standards and quality services to customer. In relation to, firm can satisfy to customer and
increase expectation towards product and services(Quirke, 2017).
Therefore, Hilton Baku hotel can be managed employees and suppliers for providing the
high quality and standard product and services such as housekeeping, food and beverage, room
services to guests in hotel. With this, firm can satisfied customer requirements and increase their
expectation towards business.
CONCLUSION
This report has summarised that follow different ways for exploiting of strengths and
overcoming to weakness of Hilton Baku Hotel. It can be concluded that vision and mission
statement of hotel. It can be discussed that different values such as delivering exceptional guest
experience, integrity, leadership, team work, ownership, team player commitment innovation
that guide action and behaviour to management in the hotel. It can be suggested that functional
organizational structure is the most appropriate structure in operation of hotel business.
Furthermore, report has completed that firm followed different way to manage people involves
employees and suppliers in relation to satisfy customer in the business.

REFERENCES
Books and Journals
Camisón, C. and Forés, B., 2015. Is tourism firm competitiveness driven by different internal or
external specific factors?: New empirical evidence from Spain. Tourism Management, 48,
pp.477-499.
De Toni, A. F., De Zan, G. and Battistella, C., 2016. Organisational capabilities for internal
complexity: an exploration in the Coop stores. Business Process Management
Journal. 22(1),. pp.196-230.
Epstein, M. J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Kuratko, D. F., Hornsby, J. S. and Covin, J. G., 2014. Diagnosing a firm's internal environment
for corporate entrepreneurship. Business Horizons. 57(1). pp.37-47.
Quirke, B., 2017. Making the connections: using internal communication to turn strategy into
action. Routledge.
Stoyanova, T. and Angelova, M., 2018, June. Impact of the Internal Factors on the
Competitiveness of Business Organizations. In 2018 International Conference on High
Technology for Sustainable Development (HiTech) (pp. 1-3). IEEE.
Online
Cherry, K., 2018 Democratic Leadership. [ONLINE]. Available through. :
<https://www.verywellmind.com/what-is-democratic-leadership-2795315>.
Types of Business Organizational Structures, 2013. [ONLINE]. Available through. :
<https://pingboard.com/blog/types-business-organizational-structures/>.