This report provides a comprehensive analysis of the Hilton Hotel industry, focusing on external factors influencing its development. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors affecting the hotel's operations. The report also includes a SWOT analysis, evaluating the hotel's strengths, weaknesses, opportunities, and threats to aid in decision-making. Additionally, the report explores current and potential trends within the Hilton Hotel industry, particularly the growing popularity of destination weddings and the evolution of booking systems. The conclusion emphasizes the importance of customer satisfaction and brand reputation in driving business growth and expansion within the hospitality sector. The report is supported by references to academic sources to provide a well-rounded view of the industry.