Analysis of Communication Strategies and Culture at Hilton Hotel

This report examines the communication strategies employed by Hilton Hotel, focusing on the application of downward and written communication methods. It delves into how the hotel's organizational culture influences its communication processes, including the impact of established norms, procedures, and communication policies. The report highlights the importance of effective communication for the delegation of responsibilities and the efficient operation of the hotel. It also explores the use of various communication tools to cater to different audiences, emphasizing the need for a smooth and flexible communication process to enhance organizational growth. The analysis includes references to relevant academic sources, providing a comprehensive understanding of the topic.

Communication Skills

 The PPT discussed about different types of communication used by Hilton
Hotel and analysed how organisational culture of the hotel can affect the
communication.
 Also it will give a brief knowledge about the methods and tools of
communication which reflects the need of the audience of the Hotel.
Introduction

 Founded by Conrad Hilton in 1919 in Cisco, Texas.
 The market or consumer of Hilton is segment into three categories
◦ Leisure segment
◦ Business segment
◦ Convention segment
Hilton Hotel overview

The word communication has been derived from a Latin word “Communes”
which means common. Communication is a process or act of exchanging
thoughts, information, feelings, ideas through verbally or non-verbally,
gestures, signs or signals. Essential types of organisational communication
are as follow:
 Downward Communication-
 Oral or Verbal Communication-
 Written Communication-
1. Types of communication used in Hilton Hotel

 Hilton hotel should take support of downward communication technique.
This is most suitable for the organisation because by this way enterprise
will be able to delegate authorities and responsibilities to the right persons.
 That would help in ensuring that all staff members perform their
responsibilities efficiently and don’t find any confusion in performing task.
Downward communication would aids the organisation in making direct
coordination with all level of staff, high, low or medium.
 By this way no confusion would take place and all people will be able to
complete the given task significantly.
2. Outline which methods and tools of communication
are best suited to the various audiences

 Downward communication tool supports in
avoiding the hierarchy. Thus, there is no need to
send information passing through managers to
subordinate. Higher authorities can easily send
message to low level. This will help Hilton hotel in
maintaining healthy relationship with employees.
 Written communication tool is another suitable
approach because by this way listening gap issues
can be minimized.
Cont..

 Organisational culture refers to the principles and beliefs of any industry which
have deep impact on the employee and the relationship with them. It include
organisation's vision, norms language, assumptions and habits. Culture of Hilton
is based on attitude, customs, beliefs, written and unwritten rules tat have been
developed by the industry over time and are considered valid.
 Normative culture include norms and procedures of the organisation and rules
and regulations are set already. It can affect the communication within the
organisation because according to this the employees have to behave in an ideal
way and strictly correspond to the communication policies of the organisation.
3. How the organisational culture can affect the
communication within Hilton Hotel

 Communication is an essential part in any industry or organisation. Hilton
use different types of communication method within the organisation.
 It has been discussed in the study, that different communication tools can
be used to attract various audience of Hilton. It also discussed that the
communication process should be smooth and flexible which can enhance
the organisational growth.
 The organisational culture also affect the communication process of the
industry.
CONCLUSION

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management education. In Frontiers in Education Conference (FIE) (pp.
1-9). IEEE.
References