Detailed Marketing Plan and Analysis for the Hotel Hilton Brand

This report provides a detailed analysis of the Hotel Hilton's marketing plan. It begins by outlining the hotel's mission, vision, and key objectives, focusing on its aim to be the most hospitable company in the world and its commitment to providing exceptional experiences. The report examines the company's strategic marketing plan, including strategies for enhancing market share, such as pricing differentiation and product development. It also covers the importance of developing a skilled workforce and budgeting for public relations, sales, and management information systems. The report references academic sources to support its analysis and highlights the significance of adapting to economic downturns and the importance of a contemporary marketing mix. Finally, it explores the company's global presence and its commitment to high-quality services, offering insights into how Hilton maintains its leading position in the hospitality sector.

HOTEL HILTON BASIC MARKETING PLAN
Tagline – “Travel should take you
places”
MARKETING STRATEGY
OVERVIEW
Hotel Hilton is amongst the top organizations in the
world. It’s known for its rich architectural set-ups for
both travelers and corporate employees as well for
their best services in the hospitality sector It has its
operations in more than 85 countries with around 570
properties worldwide. It was founded in the year 1919
by Conrad Hilton. This put insights on its purpose to
make its financial security at pars with a heartfelt
experience of customers by providing high quality
standards in all services and delivering exceptional
time.
OBJECTIVES
The following are the major objectives of this hotel since
it has secured the top rank on the list of the top most
valuable brands and is third time in the row.
Mission – “To be the most hospitable company in the
world – by creating heartfelt experiences for Guests,
meaningful opportunities for Team Members, high value
for Owners and a positive impact in our Communities.”
Vision – “To fill the earth with the light and warmth of
hospitality –by delivering exceptional experiences –
every hotel, every guest, every time.
REFERENCES
Pomering, A., Noble, G. and Johnson, L.W., 2011. Conceptualising a contemporary marketing
mix for sustainable tourism. Journal of Sustainable Tourism. 19(8). pp.953-969.
Rollins, M., Nickell, D. and Ennis, J., 2014. The impact of economic downturns on
marketing. Journal of Business Research. 67(1). pp.2727-2731.
To enhance their market shares by
2020 with the pricing differentiation
with product development in keeping
price, place and promotion.
To develop a skilled workforce of
managers, leaders and staff.
Budgeting approaches that help in
planning of PR, sales, MIS with
innovation in product’s quality and
variety.
STRATEGIC
MARKETING
PLAN