Marketing Plan: Analyzing Hilton Hotel Plaza Vienna's Strategy

This report provides a comprehensive analysis of the marketing plan for the Hilton Hotel Plaza Vienna. It begins with an introduction that highlights the importance of marketing in business expansion. The core of the report focuses on the marketing plan, detailing the hotel's strategies and the application of the marketing mix. The report evaluates the 4 Ps (product, price, place, and promotion) and suggests improvements, such as offering complimentary breakfast to attract customers and increase profitability. The conclusion summarizes the benefits of a well-defined marketing plan, emphasizing its role in identifying current market scenarios and managing the 4 Ps. References include academic sources supporting the analysis. The report is designed to provide insights into effective marketing strategies for the hospitality industry, specifically focusing on how the Hilton Hotel Plaza Vienna can enhance its market position and profitability through strategic marketing efforts.

MARKETING ESSENTIALS

TABLE OF CONTENT
 Introduction
 Component 1, Marketing plan
 Conclusion
 References

INTRODUCTION
Every organisation wants to expand their business in various
locations so that company can explore their business operations
nationally and internationally. Marketing department can help to
boost the selling of the organisation and gain more profit
advantages so that organisation can enhance their market growth.

MARKETING PLAN
 Hilton Hotel Plaza Vienna is a famous hotel that also known their
best services. This PPT discusses about the marketing activities of
this hotel and identified marketing plan structure and also
evaluates the marketing mix and discusses the importance of 4 P’s
for the development of the product and brand. There are few
things analysed which can help to do better business such hotel
should provide the complementary morning and evening breakfast
which can help to attract the customers and hotel will earn more
profit.

CONCLUSION
 According to this report it can be concluded that marketing
essential are beneficial for the development of the organisation.
This report identified that marketing plan work like a framework
that can help to identify the current marketing scenario. This
report can help to determine the marketing mix and analyse the 4
P's like product, price, place and promotion so that organisation
can easily maintain the functions of the marketing.

REFERENCES
 Al Badi, K., 2019. Implementation of marketing concept and
organizational culture in SMEs in Al Buraimi–Oman.
Benchmarking: An International Journal.
 Biaudet, S., 2017. Influencer marketing as a marketing tool: The
process of creating an Influencer Marketing Campaign on
Instagram.

THANK YOU