Strategic Marketing Plan: Hilton Hotel Corporation Essentials

This presentation provides an overview of hospitality marketing essentials, focusing on the Hilton Hotel Corporation. It details the interrelation of marketing functions with other business functions such as human resources and finance, emphasizing the importance of a marketing plan for achieving organizational goals. The presentation covers key components of a marketing plan, including the company's mission, vision, and SMART objectives aimed at enhancing market share and sales. It also includes a situation analysis using SWOT, strategic analysis focusing on segmentation, targeting, and positioning, and an action plan outlining the 7Ps of marketing. The presentation further includes a detailed marketing budget spanning five years and discusses controlling measures to effectively manage the marketing plan, concluding that marketing is crucial for meeting the company's desired goals and objectives. Desklib is a great platform to find similar solved assignments and study tools.

Hospitality Marketing
Essentials

Table of Content
• Introduction
• Marketing plan
• Conclusion
• References

Introduction
Hospitality is one of the wide industry that is providing different types of
services and products to customers. This industry sector is employing more
than 3.5 millions of people as well as enhancing economic rates. Marketing is
an essential function of organisation as it helps in improving customer based
and sales of products or services. Chosen company for this presentation is
Hilton Hotel Corporation.

Marketing plan
Interrelation of marketing function with other business functions
The major function of Hilton company include marketing, human
resource, finance, customer service. It is essential that various role and
responsibility of marketing department in interrelate to other department of
Hilton company. Marketing function is linked with human resource in order to
advertise vacant position of respective company. Marketing department will
help in identifying new market trends for enhance performance of finance
department.

Cont.…
Marketing plan
Marketing plan can be describe as an effective framework that is
helpful in outlining various strategy for accomplishment of desired goals and
objectives. This refers to the overall view of the process through company can
enhance its performance as well as earn more profits. It is very important for
Hilton company to develop and create an effective market plan for attaining
set targets.

Cont.…
• Mission - Mission of Hilton company is to develop heartfelt experience
for its customers by offering high quality services.
• Vision - Vision is to full fill global responsibilities as well as light the
earth with warmth of hospitality.
• Objectives - Objective refers as the set of standards that will work as
guidelines for company. In order to develop an effective marketing plan
Hilton hotel needs to develop a SMART objectives. This will help in
conducting task and activities in effective and efficient manner.

Cont.…
Objective in respect to marketing plan for Hilton company is mention below.
• To enhance market share by 30 % by expanding business operation in new
market area within 6 months.
• To increase sales by 25 % with in 4 months by developing strong
relationship with customers.

Cont.…
Situation analysis
There are different factors that will lead to have impact over marketing
plan of respective company. It is essential for Hilton company to identify as
well as evaluated different factors of business environment. This will help in
developing better strategies for growth and development of company. In order
to analysis situation respective company needs to use SWOT analysis.
• Strength
• Weaknesses
• Opportunities
• Threat

Cont.…
Strategic analysis
For this Hilton company needs to determine strategic analysis in
order to identify targets customers.
• Segmentation
• Targeting
• Positioning

Cont.…
Action plan
• Product
• Price
• Place
• Promotion
• Process
• People
• Physical evidence

Cont.…
Marketing budgets
Marketing budgets is important part of marketing plan and it helps in
identifying the total cost that will be required by company to conduct all
activities of marketing plan in effective manner.
MARKETING BUDGET
PARTICULARS I Year II Year III Year IV Year V Year
Initial amount 3000 7500 11500 15660 15540
Investing 8500 9000 20000 28000 13500
TOTAL 11500 16500 31500 18460 29040

Cont.…
• MARKETING OUTLAY
Promotion 5000 2850 3050 3560 3000
Sales
advertisements 2000 1800 3000 1500 1100
Direct selling 3500 1600 4500 2500 4600
TOTAL 10500 6250 10550 7560 8700