Marketing Challenges and Recommendations for Hilton Hotel: Project

This project is a poster presentation analyzing the marketing challenges faced by the Hilton Hotel. It identifies key issues, including rapid technological changes, intense competition from other brands (including Airbnb), and the implementation of artificial intelligence (AI) and real-time customer engagement strategies. The presentation offers specific, actionable recommendations to address these challenges. These include automation to streamline tasks, cloud-based property management systems, and employee training to adapt to new technologies. It also suggests strategies to compete with other brands, like offering locally sourced and organic food options, reducing plastic use, and installing energy-saving techniques to attract customers. The presentation also suggests the implementation of a robotic concierge to improve customer service. The project emphasizes the importance of adapting to technological advancements and the need for hotels to provide better customer service to achieve future growth and profit.

MARKETING
Individual project

INTRODUCTION
Marketing is the best action or business of promoting and selling more products and services by including best and effective market research and
advertising process. The present poster is based on the Hilton Hotel which is the best American multinational hospitality sector in the United Kingdom. The
poster is showing those challenges which is faced by Hilton Hotel in current market. Furthermore, this should include various recommendations for company
to overcome those challenges for more growth in market place.
Challenges faced by Hilton hotel with its recommendations to overcome those challenges
Continued technological changes and regular innovation:
Recently, Hilton hotel guest are more tech and savvy than ever. The manager of Hilton hotel is independently handled all the things which are created at
marketplace. The presently they faced technological problem because technology is continuously changed and innovations are coming in regular manner. This
challenge is occurs with limited resource, lack of awareness of market and unwillingness to embrace technology.
Solution for Overcoming challenge for Hilton hotel with technology:
In order to overcome, the challenge of continued technological changes and regular innovation to use this
recommendation which us help to them for overcome this challenges form company. Recommended to use
automation of task brings down technology on the multiple resource and reduce chances of manual errors. Another
side, should use cloud-based property management system to market hotel across multiple social media to reach
out to a wider range of audience. Last and foremost to provide the best training and development to their
employees for learning new technology like the PMS and mobile hotel PMS.
Competition at market place with higher brand:
The Hilton hotel is faced challenge from the market place. In the market place various highest brands who are produce different strategy to beat another
hotel. This creates great negative impact on the Hilton Hotel because that have competition with Airbnb Hotel. The hotel is deals in various luxury services for
company and for attract more customer company. They provide extra comforts to customers by increasing cost as well as they recently decided to provide
travellers with lavish homes to stay in at lower price. This also create more challenge for Hilton hotel.
Solution for overcoming challenge for Hilton hotel with competitive market
Hilton hotel face more competitive market challenge at marketplace with more branded companies and
hotels. For that here, is included recommendation for overcome this challenge through adding new services by
which customers are more attracted towards that. Manager of Hilton hotel should provide travelling services at
lower price. For that, here have some idea how hotel can do this:
 Use locally sourced and organic food in the kitchen.
 Reduce use of plastics.
 Install energy saving techniques for saving their lighting and heating is in the effective manner.
Those ideas are help to attract more customers because present days customers and people are more attracted
towards the organic and hygienic food. This help to Hilton hotel to overcome this challenge at market place.
REFERENCES
Atwal, G. and Williams, A., 2017. Luxury brand marketing–the experience is everything!. In
Advances in luxury brand management (pp. 43-57). Palgrave Macmillan, Cham.
Bowie, D., Buttle, F., Brookes, M. and Mariussen, A., 2016. Hospitality marketing. Routledge.
D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the
hospitality sector?. Worldwide Hospitality and Tourism Themes. 10(1). pp.117-123.
Artificial intelligence (AI) and real time engagement:
This is another challenge which is faced by Hilton hotel because in that have no longer something limited to Sci-fi market. This is the biggest challenge
which is faced by hotel in the present world. On the other side, real time engagement is also created problem for hotel because in the hotel guests are order
more product and services with hotel service. But in the dealing in services are created problem for hotel and gives negative impact on growth. The customer
facing activities include marketing automation, support and services are more predicated to be the most affected areas by the AI in the next five-year. On of the
biggest challenge facing Hilton hotel is real time engagement. This is essentially hotel around globe are moving towards the digital technology like messaging
channels like loyalty apps messaging and web based live chat capabilities.
Solution for overcoming challenge for Hilton hotel with AI and real time engagement
This is very important to overcome challenge which is currently faced by Hilton hotel in the market
place. The Hilton hotel should create Connie a robotic concierge. Hotel manager if implement something
like this surely got effective advantage for company is in the effective manner. This is expensive think but
best for future growth and to increase profit margin at marketplace. Through that customers are easily given
their orders on apps which is assistance by digital mobile app like: Ordering meals and Making reservation.
CONCLUSION
From the above poster it had been concluded that the
hotel has faced various marketing challenges in the
marketplace. For that poster include recommendations
to overcome those challenges in effective manner.