Hilton Hotel Marketing Report: Strategies, Analysis, and Evaluation

This report provides an in-depth analysis of Hilton Hotel's marketing strategies, focusing on its role in the hospitality industry. It examines the roles and responsibilities of marketing within the organization, highlighting the importance of gathering market information, improving product design, and increasing brand value. The report delves into Hilton's marketing strategies, including online marketing and self-service reservations, and discusses strategic marketing plans incorporating PESTLE and SWOT analyses. It covers the marketing mix (product, price, place, promotion) and concludes with a discussion of controlling techniques such as budgetary control and break-even analysis. The report underscores how Hilton uses various marketing strategies to enhance customer loyalty and drive economic success in the competitive hospitality market.

Mental health

INTRODUCTION
 Hospitality marketing refers to the process of the marketing efforts towards
the increase of revenue in the hospitality industry.
 Hospitality marketing is one of part of the marketing management.
hospitality marketing use the different marketing technique to promote
their services and product.
 The word marketing generally means the process of advertising or
promoting services or product of the organisation Under this report taken
Hilton hotel as a organisation.
 Its headquarters are in McLean, Virginia, US.

Roles and responsibilities of marketing relate to
wider organizational context
 Marketing plays a important roles to establish relationship between
customers and organization promote in market.
 It has different roles and responsibilities regarding organizational context
of Hilton.
 To gathering information of market and analyses of that information is a
first roles and responsibility of marketing.
 It helps to improve product design so it convenient for customers.
 Marketing is supportive for increase brand value of the product which
draw positive identity in global market.

To Be Continued
 In hotel have various functions like production, R&D, finance
and customer services etc. these whole functions are interlinked
with marketing functions.
 In case of finance department, finance department prepares a
report regarding profit, loss and other expenses.
 This report helpful to set the objective and target of the Hilton.
Thus finance department keep away good roles for marketing.
 In case of human resource management department(HRM) plays
a significant role for marketing. HRM department is responsible
for recruitment and staff training across organization on the
basis of demand.

To Be Continued
Marketing strategy which capture the mission and goals of the
organization.
 There are various marketing strategy which is supportive to capture a goal
of organization. online marketing strategy is supportive to cover a large
number of customer.
 Now time many software apps has uploaded for particular hotels where
potential customers can direct take information through website.
 Hilton provides self service reservation where customer can easily reserve
room according to their budget.
 Occasionally, Hilton gives discount on online booking so that attracts
customer for selecting hotel. Thus Hilton achieve goals through more
online booking.

Strategic marketing plan.
Executive summary
 The strategic marketing plan of the Hilton hotel has been included with
PESTLE analysis, SWOT analysis , marketing mix and the controlling
evaluation technique of the Hilton hotel
 This marketing plan of Hilton has been introduced new marketing
campaign.

To Be Continued
PESTLE Analysis
 Political factors – The political approaches influence the visitors , tourist
and travellers of the Hilton hotel. It may a concern for many people those
who are visiting.
 Economic factors – it affects Hilton hotel may include the extent of
expected and real economic growth in UK. GBP exchange rate against
other major currencies and inflation rate in the UK represents significant
challenges and risk of another economic crisis.

To Be Continued
 Social factors – Increasing numbers of young customer from emerging
economies visiting the UK for various purposes can be specified as an
important social factors that impacts the UK hotel industry.
 Technological factors – development of the technological infrastructure
related to caterign industry might have great impact on Hilton performance.
 Legal factor – Are important source of the external impact on Hilton
performance.
 Environmental factors – A Range of the activities related to Hilton
tourism not only creates pollution but also disturb animals.

Marketing Mix
Marketing Mix Strategy
Marketing mix is supportive to make strategic plans and builds
customers loyalty by developing strategy. Through marketing mix
strategy can influences hotel values and economic scale. Hilton can
apply 4 P's model strategy.
Product: Hilton should provides various hospitality services like motel
services, car rental, online platform services, rail travels. It will
increase buying behavior of customers. If Hilton provides
membership like blue, silver, gold and diamond, through this
membership customers can able to consume Hilton's services at
affordable price.

To Be Continued
 Price: if hotel provides different price strategy according to
customer budget. In that phase customer will attract to booking
hotel. Hotel can varies price range with value added services like
extra WI-fi, parking and free food etc. Hilton should apply flexible
price strategy it will influences buying behavior of customer. It
will keep first preference in customer mind.
 Place: hotel place is most impotent because it helps to attract
people as well. If they have location of their hotel near any
famous place then many tourist can come to stay in the hotel and it
directly affect on the hostel's profitability and they can increase the
growth of the hotel.
 Promotion: Hotel Hilton can promote their hotel through the
advertisement and they can also give A.D on T.v. It will be helpful
for them to reach new customers and they can make hotel
application and give a customers.

Controlling Techniques
Controlling evaluation technique
there are many techniques such as budgetary control technique , break
even analysis , budgetary control, return on investment and
management audit.

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