Professional Presentation: Innovation, Knowledge, Skills at Hilton

This presentation analyzes the critical roles of innovation, knowledge, and skills in maintaining a competitive edge in the business world, using Hilton Hotel as a case study. It explores how Hilton integrates innovation through robotics, AI, and marketing strategies like "Expect Better, Expect Hilton" to gain a competitive advantage. The presentation further examines how Hilton leverages knowledge through environmental scanning to understand consumer preferences, informing marketing and communication practices. Additionally, it highlights the importance of skilled human resources, emphasizing training and technology integration to enhance service quality and efficiency, such as minimizing waiting times. The analysis concludes that these three elements are essential for organizational adaptability and successful business practices, with innovation introducing new ideas, knowledge guiding strategic choices, and skills enabling effective implementation. The presentation concludes by summarizing the importance of these factors for any organization and highlights Hilton's specific approaches in these areas, supported by references to academic research on related topics.

HILTON HOTEL
PROFESSIONAL PRESENTATION

TABLE OF CONTENTS
INTRODUCTION
INNOVATION AND ITS INFLUENCE OVER
BUSINESS PRACTICES
KNOWLEDGE AND ITS INFLUENCE OVER
BUSINESS PRACTICES
SKILLS AND ITS INFLUENCE OVER BUSINESS
PRACTICES
JUDGEMENTS
CONCLUSION
REFERENCES

INTRODUCTION
 Innovation, knowledge and skills are key attributes in maintaining the
competitive positioning of any business and the hold that they have over their
customers.
 In this presentation, Hilton hotel will be the selected business organisation
where all the three factors will be analysed in relation to the impact that they
have over the business practices.

INNOVATION AND ITS INFLUENCE OVER
BUSINESS PRACTICES
Innovation is a key practice that is regularly integrated with
the business practices adopted in the Hilton Hotel.
The use of robotics, AI and regularly innovative marketing
mechanisms such as “Expect Better, Expect Hilton”.

CONT.
The company i.e. Hilton hotel is able to create competitive advantage
for themselves where they are able to attract more customers in their
organisations.
In Hilton Hotel, the strategies to adopt voice innovation, virtual tours,
customised targeting through digital media are some of the key
innovative strategies that have been planned.

KNOWLEDGE AND ITS INFLUENCE OVER
BUSINESS PRACTICES
Knowledge in context of business practices mainly
signifies the understanding that an individual has
towards the market trends and their ability to grab
those opportunities.
At Hilton Hotel, the managers engage in
environmental scanning regularly that helps them in
obtaining the necessary insight related to consumer
taste and preferences. These ultimately lead to the
preparation of better marketing and communication
practices so that the presence of hotel can improve.

SKILLS AND ITS INFLUENCE OVER
BUSINESS PRACTICES
 Skills here basically signify the level to which the employees are professional
trained to meet their duties and job roles.
 In Hilton Hotel, development of human resource regularly is one of the prime
focuses where not only they are made more skilled but are also updated with latest
technologies so that overall objectives can be achieved.

CONT.
Using expertly trained staff and
proper integration of skill with
resources is the reason why Hilton
Hotel today has the shortest or
negligible waiting time and is capable
of providing excellent services.
The business practices that are
facilitated by skill aspect mainly
involve enhanced flexibility and
clarity of roles and responsibilities at
the workplace.

JUDGEMENTS
The overall analysis of the influence that innovation,
knowledge and skills have on the business practices
helps in identifying that all the three are necessary
aspects in keeping an organisation abreast of the
changes happening around them.
The innovation helps in integrating new and creative
things, knowledge assists in understanding and
identifying the best strategy amongst the options
available and lastly, skills help in better
implementation of those creative practices saving time
and cost.

CONCLUSION
The presentation helps in concluding how important innovation,
skills and knowledge are for every organisation and for facilitation
of business practices as well.
Hilton hotel and the different practices that they adopt in regards to
the three different factors was also identified and analysed.

REFERENCES
Sousa, M.J. and Rocha, Á., 2019. Skills for disruptive digital
business. Journal of Business Research. 94. pp.257-263.
Hou, L., and et.al., 2017. A framework of innovative learning
for skill development in complex operational
tasks. Automation in Construction. 83. pp.29-40.
Hadad, S., 2017. Knowledge economy: Characteristics and
dimensions. Management dynamics in the Knowledge
economy. 5(2). pp.203-225.
Knudsen, M.P. and Schleimer, S., 2020. The role of prevailing
individual absorptive capacity versus absorptive capacity
development for different innovation outcomes. Knowledge
Management Research & Practice, pp.1-15.